The art of sound pictures (1930)

Record Details:

Title:
The art of sound pictures
Date:
1930
Publisher:
New York : D. Appleton and Company
Volume:
The art of sound pictures
Leaf #:
00053
Language:
English
Collection:
Books and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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CHAPTER III THE BUYER’S PROBLEMS Buying a story for motion picture production is a serious business. Contrast it with other forms of story buying and you will readily perceive some vital differences— above all, the matter of cost. A magazine editor buys a story and publishes it. He pays, let us say, $500 for the manuscript; then he must pay for printing and distributing. If his magazine is a going concern, a few pages of advertising, contracted for far in advance, pay the entire expenses of bringing out the story. A book publisher brings out a novel. He pays nothing down, but grants royalties on sales after publication; so his outlay is limited to printing and distribution, including advertising. He is worse off than the magazine editor, so far as cash investment goes; for he has to invest between $4,000 and $10,000 before he begins to get returns. A play producer on Broadway is somewhat more deeply involved. He must usually lay out between $10,000 and $25,000 before the box office opens and money flows back to him. And he may have to spend two or three times as much on certain t}^s of plays which require expensive stage sets and high salaried stars. How stands it with the picture company? Well, the very cheapest five or six reel job, barring the lowest trash 31