The art of sound pictures (1930)

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FEELINGS AND EMOTIONS 129 effect of a picture with a happy ending is more potent than are the effects of the successive pleasant and unpleasant situations leading to the solution. It is possible to put many unpleasant situations into the first part of your story and still make its total effect pleasant by adding a happy ending. On the other hand, if your story is to have an unhappy ending, you should cleverly weave in the pleasant elements before finally presenting an unpleasant solution, in order to make your audience like the picture as a whole and recommend it to their friends. The unhappy ending must not be the result of a series of unpleasant situations, because then your audience will not care what becomes of any of your characters. It must be handled in such a way as to make the audience feel that this was the only possible solution under the circumstances; and if it is logical, they will approve of your story. EMOTIONS An emotion is the consciousness of an attitude toward an object or person. The attitude may be of alliance or antagonism; and it may make the person feel inferior or superior to the stimulus which causes the attitude. There is much more to an emotion than there is to a simple feeling, such as pleasantness or unpleasantness. To experience an emotion, a person must feel either antagonism or acceptance toward the object or person arousing it, and he must also either wish to control the object, or wish to have the object control him. Thus, a simple emotion is a combination of an attitude of superiority or inferiority and an attitude of rejection or ac