The art of sound pictures (1930)

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FEELINGS AND EMOTIONS 133 Inducement Here the attitude of alliance is combined with the attitude of superiority. This emotion should, to be effective, be pleasant. The mother is allied to the child; she is superior to him. Therefore, she wishes him to follow her dictates because she is doing what is best for him and because he cannot judge for himself what is the most effective way of accomplishing the things he must do. There are many kinds of inducement which the story writer should recognize as requisites for certain types of story. Most business relations — that is, between buyer and seller — are built upon the attitude of inducement. The buyer wishes to obtain some goods which the seller can provide. The seller induces the buyer to pay a certain price for the goods. The seller is allied with the buyer because both want to make the exchange. But the buyer is inferior because he does not yet own the goods. There is an interplay of inducement here, and that inducement which is strongest is successful. There is the gold-digger situation, in which the little lady induces the gentleman to do something for her. If she is successful in picking the right man, he is allied with her, and inferior to her, because she is always holding something out as a reward. This situation is not pure inducement, since it contains elements of dominance and submission; but the initial and most apparent attitude is certainly one of inducement. Asking the way to a hotel in a strange town is inducement; inviting some one to come over and play bridge is inducement; persuading a child to wash behind his ears