The art of sound pictures (1930)

Record Details:

Title:
The art of sound pictures
Date:
1930
Publisher:
New York : D. Appleton and Company
Volume:
The art of sound pictures
Leaf #:
000239
Language:
English
Collection:
Books and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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CHAPTER IX TITLES The choice of suitable titles for your stories depends on many factors. Most important of these is the fact that here you have your first point of contact with millions of people attending the movies all over the United States and in many foreign countries throughout the world. These millions are made up of young people and old, people of wide education and people of none, rich men and paupers, travelers and stay-at-homes, happy and unhappy, housewives and business women, people of strict moral scruples and people of none. All of these and many, many more. How, then, to select a title which will appeal to this heterogeneous mass? We cannot pretend to give a comprehensive answer. The problem is too complex. The best we can do is to make some suggestions and to give some illustrations to help you choose your title. Of course, titles are frequently changed to suit the publicity and sales departments. Sometimes the change is made after the picture is all ready to be released. The title of a story during production is known as the ‘‘working title,” in open acknowledgment of the fact that the final choice has to do almost entirely with sales values and publicity values rather than with the story itself. In some instances, certain words in the title determine the success or failure of a picture from the box-office 209