The art of sound pictures (1930)

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CHAPTER XI COLOR No account of modern motion pictures would be complete without a chapter on color. Color in pictures apparently has come to stay. There are many reasons for this, chief of which is the necessity for color in “girl shows,” revues, and musical entertainments which are now taking their place in motion pictures as a result of sound recording and reproduction. Motion picture color photography has been known since 1902, but did not become popular until July, 1929, when the Warner Brothers released On With the Show, a revue with sound and all-color photography. The picture made a tremendous impression, both upon the movie going public and upon the motion picture producers, for its extraordinary color effects. At about the same time, some short two-reel musical reviews in color, and The Hollywood Revue, containing several delightful color sequences, were released. And now the motion picture industry stands committed to color as a basic feature of its production program for the year 1929-1930, with a promise of increasing amounts of color in all pictures to follow in the future. There are two possible types of color processes in motion picture photography. These two are technically termed “additive” and “subtractive” processes. Although only subtractive processes are commercially in use at this 241