The art of sound pictures (1930)

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COLOR AND THE WRITER 263 life may well be carried over into the suggested color setting for a picture, with the result of greatly enhancing its entertainment value. Aside from our associations between color and objects or experiences of everyday life, it seems probable that there are certain natural, or naive, color preferences and emotional meanings of color. In an experiment which one of the writers conducted at Columbia University in 1928,® sixty subjects — thirty men and thirty women — chosen at random from different occupations, were asked to make a list, placing the four primary colors, blue, red, yellow, and green, in order of their preference. The results of this experiment were as follows: COLOR PREFERENCES Red Yellow Green Blue First Choice Male 6 0 2 10 Female 5 3 7 9 Second Choice Male 6 I 4 7 Female 4 4 10 3 Third Choice Male 5 3 9 I Female 9 8 4 3 Fourth Choice Male i 14 3 0 Female 6 9 2 7 3 W. M. Marston, “Preliminary Report of Color Preference Experiment,” Psyche, October, 1929.