The art of sound pictures (1930)

264 THE ART OF SOUND PICTURES Giving four points for first choice, three for second choice,* two for third choice, and one for fourth choice, the following scores were obtained; Male Female Blue 63 Green 68 Red 53 Blue 58 Green 41 Red 56 Yellow 23 Yellow 49 It is interesting to note that blue scored first in the male choice, while green scored the largest number of points in the female list. If we considered the whole group, irrespective of sex, blue would be the color preferred. Yellow was the color least liked by both men and women. But we may also note that yellow did not receive a single first choice from the men, while three women said they liked yellow best of the four primary colors. These same subjects were shown motion picture episodes calculated to arouse the four elementary emotions — compliance, dominance, inducement, and submission. The bodily responses of all of these subjects were carefully measured during each of the picture episodes, including the subjects’ blood pressure, grip tension, and sweat gland activity. In this way, it was possible to tell which primary emotions the subjects responded to most strongly The following tabulation gives a list of the emotions responded to by men and women, in order of the total intensity of their response: ^ W. M. Marston, “Bodily Symptoms of Elementary Emotions,” Psyche, October, 1929.