Associated First National franchise (Nov 1921-Apr 1922)

February 15, 1922 First National Franchise 17 Looking Over the Season’s Winners New Faces for Old! IT’S the crook who gets skinned in “ Skin Deep.’-' Loses countenance, so to speak. But he gets a new countenance for the old one. So everything is Jake. Tom Ince has put it into pictures. John McCormick saw it at a west coast pre-release the other night, and wires that it’s a fast crook meller, with some good punches in it that lift it out of the ordinary. Beauty is skin deep, the poet says. Let’s hope this is a beaut. * * * A Tale of a Savage Quadruped HE bites, kicks, scratches, turns somersaults, lies down and rolls over, ’neverything ! Savage ! He eats ’em alive ! Leaping Niagara in a canoe is a cat’s cradle compared with sticking to this barbaric beast. They call him “ Hottentot ” because he’s so wild. And the guy that’s slated to ride him never had anything to do with horseflesh except in a restaurant! Ye gods! Willie Collier rode “ The Hottentot ” to victory in the Broadway White Lights Handicap some seasons ago, amid the laughter of legions. Now the Ince forces have picturized it for the fifty million other American theatregoers who love good horses and good entertainment. * * * The Dope on 44 R. S. V. P.” The national board of review’s “ exceptional PHOTOPLAYS” BULLETIN has this to say for Charlie Ray in “ R. S. V. P.”: “A true screen comedy — one that is not farce or burlesque, but successfully finds humor in human character and puts that humor into action, not into sub-titles — is uncommon enough to be called a rarity. “ Such a comedy is ‘ R. S. V. P.,’ which is noteworthy for being just that.” You’ll be surprised to see how much fun Charlie gets out of life in a struggling artist’s garret. And when he goes to the swell reception with half a dress suit ! * * * Oh, You Jackie T^ifHETHER JACKIE COOGAN does a shimmy or takes ’ * a bath, it’s a laugh-riot all the way. He does both in “ My Boy.” And a lot of other things that nobody but Jackie can do. Your opposition hasn’t got a chance with Jackie in town. He might as well book any old film and take what comes. It won’t be much. ■MMiiiiiiiiiiiiMiiiiiiiiiiMiiii’iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiniiiiiiiiiiiiiiiiiiiiiii'iiiiiiiniiiiiiiHiiiminiiiiiiiiiii'iiiMiniiiiiiiiiiMniiMmiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiHniiii ■MiiiiiuMUiiiiiiiiiiiiiiiiiunitinMiiiuiiiMiiiiiiiiiiiMiiiiiiiiiiiiiiiiininiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiHiiiiiiii'iiiimiiiuiMiiiiiiiiiiMiiMiiniiiiiiiiiiiiiMiiiimiHMimiuMmiiiiiiiiniiiiiiiiii Said Balaban & Katz to Mickey Neilan: Penrod opened at our new Chicago Theatre as outstanding success and audiences enthusiastic. You have a winner and we urge all exhibitors to get ready for banner business. Congratulations and kindest regards. Noiv Turn Back and Read Pages 3-5 Again! ■niiiiMiMiiiiiiiiiininiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiitiiniiMiiiiniiiiiiiiiiiiiiiiniiitiiiiMiiiiiiiiiiiiiiiiiniiiiiiiiiiiiMiiiiiiiiiiiiiiiiiniiiiiiinimniiimiiitiiiiiMmitintiiiiiiMuiiimitiMiiiiiiiiit ■MMiutiNiiHiiinniiiiiiitiiiiMiiiiniiiiiiiiniiiiiiiiiiiiiiiiiiiiMiiiiiiiiuiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiitiiiiiiMiiiiiiiiiiiiiMiniMiitiiiiiiiiiiMfiiiiiiiiiiiiiiiiiiiiMimiiiiiiiiimniui First Nationals — the The Wesley Barry Tour WESLEY BARRY indignantly requires that no dolls be named after him during his national tour. Unless they’re freckly dolls — and boys. A song and a playlet have passed Freckles’s censoriously tilted nose ; a special edition of “ Penrod ” is ready ; and merchants are preparing to display (in honor of young Barry) kites, bats, boats, jack-knives and puppy dogs. * * * 44 The Masquerader ” Will Be a Bear GUY BATES POST doubles as the good and the bad husband in “ The Masquerader.” The marvel, through hundreds and hundreds of stage performances, was Post’s amazing energy in both roles. Going like lightning from one character to the other. Post himself will take his great roles into the enormously more pliant field of the photoplay. If anyone should miss “ The Masquerader ” he’ll pass up a plum, a classic. But not many will miss it. * * * Woof! Woof! It’s the Silent Call! FAINT heart never won fair lady, but Strongheart will win the heart of every lady fair in your burg. Whether as a dog, or a daddy, or a hero, this canine John Barrymore has got nine out of ten human actors stopped for pep and punch. Ask A. G. Talbot what business he did with “ The Silent Call ” at the America in Denver. There was a solid week of successful business with turnaways matinee and night. The picture played to more admissions than any other at the America in six months. Take it from evedybody who’s seen it — it’s the greatest outdoor picture ever made. * * * There’ll Be a Song-Sing Everywhere THERE sure wiill, with Witmark & Sons circularizing five thousand music dealers all over the country on the souvenir edition of “ Smilin ’Through ” in connection with Norma Talmadge’s latest picture. Letters, folders, and order postcards have been sent to every one of the Witmark dealers. The publishers are getting behind the song with all their co-operation. Go to your music dealer and work out your tie-up campaign for the picture now. This is the time to begin. * * * A Whole 44 Follies ” in Herself TXT'E mean Connie, of course. Versatility, thy name is Con^ » stance Talmadge. Whether she’s polishing up the handle of the grocery store door or doing an imitation of Frisco on the stage of the Ziegfeld Follies, she’s “ the one and only.” There are more different kinds of laughs in this than in anything she’s ever done. And that’s saying something. * * * 44 Itchie ” Is Coming NOT a new Japanese star. No, indeed. It’s Richard Headrick, the golden-haired genius who is still choking up audiences with his overtures to daddy in “ The Child Thou Gavest Me.” Itchie will be with us again in “ The Song of Life.” He is also slated for a cunning part in “ One Clear Call.” Both of ’em John M. Stahl pictures. * * * Two More from Anita O' RED NIBLO has made Anita Stewart’s next two pictures, they tell me. “ The Woman He Married ” is the first of them, and if shooting hasn’t started already, it will have begun by the time you read this. Fred has done some good things in the past, and there’s no reason why he shouldn’t bat out a couple of other winners right now. Eddie Franchise. pictures of no regrets