Associated First National franchise (Nov 1921-Apr 1922)

18 First National Franchise Semi-Monthly Keeping Tabs on the N. Y. Office and Its Visitors HERE’S a ohotograph that drifted into the N. Y. Office recently, and more like it would be welcome. Despite the poor reproduction, you know what it is that the boy so proudly displays. George J. Schade, of Sandusky, employed this method of advertising to his public that the Schade is a Franchise house. That’s the real First National spirit. Schade is a Franchise holder and he’s glad of it — so glad he wants the world to know it. There’s a good thought for you to put into action and one that will help you register with your public the fact that First Nationals are the most consistently, good pictures any organization is distributing today. * * * JD. WILLIAMS scraped the New York • snow off his boots a few days ago and is now basking in the justly celebrated “climate” of Los Angeles. He is out there to take another look around at productions in the making and you can expect to hear all about them in the near future. Mr. Williams was the first one to signal the N. Y. Office on “ Smilin’ Through” and “Fenrod,” and we’ll probably get of the same from him as the result of this trip. * * * D RESIDENT Lieber, Messrs. Katz, Ruben, JL Finkelstein, Trepdle, and Mandelbaum have returned to their homes, following visits to Nezv York. * * * CL. (“ Bill ”) Yearsley and his determina• tion were overcome by the cold germ, despite a valiant battle, and the boss of the publicity division has been laid up for almost a week. Three times during the time he made up his mind to come to the office, and three times a higher po\yer (Mrs. “Bill”) changed it for him. She reads the papers and she wasn’t taking any chances on his being among those present in the Flu League that is being featured on the front pages of the New York sheets. At that, however, he managed to do his bit and, with the aid of the telephone and his secretary, Miss Irwin, has kept the department moving along in its regular channels. * * * TI7~ IT HO UT any intention of making this a rr Los Angeles edition, zve are compelled to let you in on two more bits of information ; 1 — Laurence Trimble and Jane Murdn, producers of “ The Silent Call,” are starting west to begin production on another feature in which Strongheart, the wonder dog, will be the star. 2 — A copy of the January Business Edition of the Los Angeles Examiner, a snappy 12-page “ booster,” has arrived here. It is illustrated with stills from “ The Lotus Eater” and other First National attractions and is distributed among 10,000 advertisers and advertising agents. MOTLEY K. FLINT, Los Angeles banker, whom many of you will recall for his address at the Get Together, is visiting in New York. Irving Lesser and Mike Levee chaper-, oned him at the Home Office. * * * AMONG the visitors the forepart of the month was R. D. Craver, of Charlotte. This is the first time we’ve laid eyes on him since he promised, at the Get Together, to see that his house managers sent in lots of exploitation material to Franchise, which same they didn’t. That bunch in the Sunny South is noted for not sending in material, however. With the exception of Louisville, Owensboro, Waco (Abe Levy), Atlanta (Col. Patterson), Toccoa, Ga. (Joe Burton), and Knoxville (Bill Drumbar), we seldom, if ever, get a rumble out of the South. Big Space at Bargain Prices ( Continued from page 6) also furnished Mr. Cunningham with a list of the prominent club women, to whom Mr. Cunningham sent personal letters, informing these women that “ Hail the Woman ” was a typical women’s picture and that it had received the highest endorsement from the heads of women’s clubs in other cities played and asking for their opinion of the picture after seeing it. The campaign was one of the most thorough ever conducted in Eagle Grove and one of the least expensive, and the results were above expectations. EMPIRE THEATER SECTION £nn Antonio (Express, f pERHAPS became he * of a brilliant age. a c Seventh Anniversary of the Empire! healre "It ij doing a great service to humanity to amuse; and they know very little of life who think we ,c an bear to be always employed either in duties or meditations without relaxation.” >t age. a contemporary of Shakespeare, a aoTrfcer who died on the field of battle, g.vlng hi* last drinic of waterro a more needy comrade, these word* of a British knight have Survived to thl* day— but more than likely -*wcau»e they are the truth. For history teaches, that only the great truth* ttve. The Empire in u* icven yeart of existence ha* served San Antonio to the best of it* ability and resource* Then, a* the rc vaurce* of the screen may be said to be boundless, it will not be conceit to say that the Empire has served well. Op this, it* seventh birthday, the theatet rightfully pause* m march of service and contemplates the future as it rev lews the pa»t 'i hen it »a* opened sesen year* aco. the Empire wat the largest theater in the State devoted exclusively to the « i.nema art There were many who predicted failure when '• • as launched on its career Yet it never once varied In '■* course, weathering every storm, and through the year* t “'j*. delivered itscargoof enjoyment to the peopleof this city Like a ship putting back to the home harbor, resting tor a moment after a record-breaking cruise, the Empire on in seventh anniversary recalls its accomplishments of the past. Many changes have taken place since the Empire Initially opened its door*. A great war has been fought, nations have died, and'other* reborn, peace and pestilence. prosperity and fam-nc have each scourged and t-cssed the world. Men of genius have risen from the r ns«v held the focused aitcnt>an t«a>cd the pcs pic* cf •he eanh. only to be forgotten Texas and San Antonio have played their parts in the great e> :r-ehanging drama of hu-ran progress, and the city -l uh grew up around the mission has changed cons.derably There have been days when the clouds hung low and gray in the sky. when failure loomed in the van. yet through them all. the day* of sunshine and of rain, the spirit of the Empire has never faltered, but has continued at Its self-appointed task of I serving San Antonio in the higher advancement of the — Sir Philip Sidney Through the years the silver sheet of the local playhouse has been a target at which Inspired hands have aimed Artistry and genius have had their reward by holding large audiences enthralled as some strange tale of adventure, some poignant theme of drama unfolded befork the eye Crcat as has been the service of the Empire in bringing to this city masterpieces of beauty and creations of genius, miracles wrought from shadow*, thathave brought enjoyment and happiness to thousand* In time* not always blessed with sunshine, it I* In mirroring the life, though: and art of the age. may truly be said to nave achieved. To San Antonio it ha* brought *lght* of rare beauty garnered from the far corner* of the earth by Intrepid cameramen. It ha* unfolded a chronicle, unparalleled In fidelity, of a span of year* which have been crowded with the essence of that which goes to make up life at It* richest. To the future It has bequeathed a record, une;timablc in value, of a period of progress — and now, pausing for but a moment on the threshold, the Empire enter* upon an erawf greater and merre artistic accomplishment. Seventh Anniversary Week The Monarch of Mirth #*?4arry Senion “The Bakery” A FEAST OF FUN NORMA TALMADGE tn a Wonderful Dramatic Surprise “The Wonderful Thing” with JULIA HOYT, Famous Society Beauty, in the Cast— also HARRISON FORD and ROBERT (San Antonio) AGNEW S. NELSON ROPER Empire Symphony Orchestra •l the ROBERT-MORTON WILLIAM ZIMMER. Conductor Yf7 HEN the Empire Theatre, of San Antonio, Tex., celebrated its ” seventh anniversary not long ago, the Express, one of the most important newspapers in the Lone Star State, got out a special section on it. Here is the svay the title page and one of the big ads looked. Like many other houses, Norma Talmadge appealed to the Empire as the good luck star for this important event. HiiiiiiiMiiiiiiniiiiiiiiiiiiiiniiiniiiiiiiiiniiiiiiiiMiiiiMiiiiMiHiiiiiiiiiiiiiiiiinfiiiiiniMMniiHiiiiMmMinHiiiiiHnnMniniiiitiniiimiiiiiiiimniiiiiiiMiinimiiiiiiiiiiii'rHiM'iHiM •llllllll(llllllllailltlHIIMIIIII(IIMUMHIIIIIIIIUMIItlHISMIIIM«HIIIIIMMIMtlMMMIt(IIIIIIHIMIIinillllMMMIIIIiaillinnmnnillllMIIIIIMmilMlimMUIMani«SIIIIIMIfllllfVlll**iaMIMW^M Now is the time to dope out Summer Stunts to avoid the Slump