Associated First National franchise (Nov 1921-Apr 1922)

16 First National Franchise Semi-Monthly Direct Appeal Devices Put Out by Showmen The Rarest Treat EVER SHOWN ON THE SILVER SHEET FIRST NATIONAL WEEK FEB. 181!! to 26™ AT THE LIBERTY 0 |VI»3> KK FcK 1W L_, Flrd SiHooil U lo IDt Th»-«li Utterly b lo Great Fall* SI mdcm< C*rd CrrJ '.bit* OltimljlU Oflailinq Card ailing card fyi ad ison, Wisconsin. [AJESTI I theatre C AVOCA, IOWA First National Week 1 6rand Naiiomi Eihibition ot Great Star's Pictures A!l first Ratloinl Propia Feb. 191b lo 25tb iday and Monday. Feb. 19 and 20 Dorothy Phillips in Allen Holubor’a Drama Eternal MAN ■ WOMAN • MARRIAGE” A story of Mother-RtiJht % and Mother-Love • Sunday 2:30 10 and 30< Tuesday. Feb. 21 Poli Negri -IN— GYPSY BLOOD” Incomparable Wed. and Thur , Feb. 22 and 23 Connie Talmadge IN— “DANGEROUS BUSINESS" Sennet t Comedy •CALL A COP” 10 and 25 Friday and Sal.. Feb. 24 and 23 Marshall Nlalan'a “The River’s End’ Mermaid Comedy ROLLING STONES" 10 and 23 OIlsLiUng Card 771 a.j esb/c CAvoca. , lour a FRIDAY AND SATURDAY RICHARD BARTMELMEM a Hu FVu CuV fnhrtiw fm Fw* Nibnal. "TOl'ABU DAVID" TL. Put.. WJj Tknl In Fftm Sun t. fiafct Special program and milk bottle shut I fiex 0 heal re. Perry. Iowa •yiynriyiyiynri»nw^nprsri»i»iyrryr«mrro 101 HA TALMAKE la “Im’i ItAeapbaa" JOHN BOWERS “The Sky Pilot” :.!2 i (program Grand Cheat re Gary. Indiana. UT of the hundred or more campaigns that were submitted ill the “ f>l-a-week ” job candidacy, there was hardly any that did not include one or more direct appeals, either in the form of heralds or mailing cards. One of the best that came to notice was the milk bottle disc used by the Rex Theatre, of Perry, la. The exhibitor supplied thousands of these “ stoppers ” bearing a reminder of First National Week at his theatre, and the dairymen left the message on the doorstep of the folks. This is not the first time this has been used, but it is such a good stunt it is worth using at intervals, especially when you have an exceptional picture booked. The Rex also got out a very neat program folder for the Week, with a tip-on portrait of Norma Talmadge in the centre. The star contest herald, supplied by exchanges, proved one of the most popular accessories put out by First National, hundreds of houses using them as one of the units of their exploitation. At the right of the page is reproduced the inside spread of one, published by the Vaudette, of West Point, Ga. This exhibitor killed two birds w i t h one stone by selling his pictures along with his contest plan. Immediately below that is the doorknob stunt used at the New Lewis theatre in Independence, Mo. Manager Toothacker had these hung on the doors every evening after closing, so that they looked like a real notice to the public that the store folk had shut up shop to go to the theatre. This, too, is an idea worth pasting in your hat for future reference. The mailing card from the Majestic, of Avoca, Iowa, was really a most attractive piece of advertising matter. It was printed on heavy cardboard, with the lettering in black and a gold band around the edges. The herald put out by the Capitol theatre, of San Francisco, was a regulation flyer, printed on both sides and giving the complete program of the house. This is a suburban house and, under the circumstances, was very effective, because the exhibitor had the good sense to use only line cuts on news print stock, rather than to try to use half tones. Herald,, used by a small 1 Frisco house “First National Pictures” Capitol FlPSr NATIONAL week THE BEST IN PICTURES Mr. and Mrs. CARTER DeHAVEN “ THE GIRL IN =. THE TAXI” MONDAY AND TUESDAY. fEMUARY 20 AND 21 A PICTURE ALL SHOULD SU -TWO DAYS ONLY DOROTHY 'il PHILLIPS WOMAN TMUMPHAKT THE BIO CAST INCLUDES EIREWOOD, SHANNON DAY. EMILY CHICHESTER. RALPH LEWIS, MARCARET MANN. ROBERT CAIN. . BARNEY SHERRY. PRANCE^ PARES ALLAN HOLUBAR’S Production COMINO SOON-BXKT LYTXiX U BUDOLH VALXNTDAO U> TUB CONQVWIINO POWER. • IX OOLDEN TRAIL.’ -WHAT DO MIN WANTS JANE NOVAK In Monday and Tuesday. Two Day* Two Day*. Thursday and Friday, GABRIELE D’ANNUNZIO THOMAS H. INCE A— 1. "LYING UPS’ "CABIRIA” 7» Jncj^runtu*! or «k* Xmi ra « rt^tw . rwidnae ... iv.tl.rul UA»-J.nl a. u>. r-i ... ItHk MACISTE THE MIGHTY s itsrz «&y£.*eSs * u me added AmtAcniw CHARLIE CHAPLIN ■ • -d&smt. ossrs* rs-z ’ A DOG’S UFE” Saturday, February 2Sth Wednesday. February 22nd Fl,u «.t<M Sp-uJ Allf-rf-, James Oliver Curwood "THE FOOLISH MATRONS" “KAZAN” Atok. let., SAW t^.U. Ab. cilAkLfX iiirrcurirtox ix. Mm . w knJ A* u> l*. C mr~n • Tnn nl *■>..«, M.ima. • mr » -laumcANr. iiutch • Program of* Vaudetie QUest fbinl. Georgia. q FIRST NATIONAL CLOSED For The Night GONE TO THE SHOW This Is FIRST NATIONAL WEEK at New Lewis Theatre THE BE AUTI FUI. LI AM ' * When I im Mayor. I woo -I need • Hu»b*nd, fa •s.nLrf" JiTM>MkOGi . ‘ JO* iATOR Doorknob used bit ffeut Lewis at Independence, Missouri. Ollatluiq Card Majestic £c l leu die. las: A Specimen Smash from Ottumwa , la. If Your Campaign isn’t in this Issue, Hays’s successor lost it in transit