Associated First National franchise (Nov 1921-Apr 1922)

April 1 , 1922 First National Franchise 27 • n •> [ Newspaper Ads on Week a Revelation in Ingenuity | I i 1 1 • 1 1 • • • 1 1 1 1 1 < • •• I • • II • • ( M I • • 1 1 ■ 1 1 1 • III 1 1 It 1 1 1 II ■ II t ■ 1 1(1 1 ttlll t II 1 1 1 1 1 1 > 1 1 • I • •• I • 1 1 • 1 1« M»l • • 1 1 « M I • I ■ 1 1 M 1 1 1 llllll II It* I • tttll • 1 1 • • I ■ • I M 1 1 1 1 1 1) 1 1 1 1 1 M ■ 11 1 M • • ■ I • • • I • I ■ I • 1 1 « 1 1 M f f 1 1 1 1 1 1 ■ 1 1 1 1 • > I It 1 1 •• • • 1 1 •* I ••• • 1 1 1 tit M I M I •• 1 1 1 1 • I ■ ■ • 1 1 1 1 1 M •• MOtm mi tr 1 1 ? THE -newspaper advertising on the Week, considered collectively, was one of the most conspicuous phases of the entire celebration. We knew, from association, that there were some real geniuses in the First National family when it came to slinging type and phrases, but never happened to meet up with so many of them at one time. On this and the succeeding pages you will find some corking good advertising, reproduced in miniature, because it would be physically impossible to show them “ as it.” As an example of the ingenuity used by some of the ad writers, look over the George Washington strip on this page. This was a column-length ad stuck in as part of the campaign that Frank Steffy put over in Seattle, and he was wise enough to grab a bit out of the prologue of the picture and tie it up to the national holiday. Another clever bit of exploitation was the flag of 0 Hare in Sioux City and the way he made a mystery of it until he revealed the answer in his theatre ad Shenandoah. Fen Binsra f uu rnuiN rat * To-Day — To-Morrow Wednesday George Washing “(W Seattle Washing^. vert-ising. A particularly fine stroke, shown in the upper right hand corner here, was a formal notice to the people of Crandon that they could expect regular shows at the Princess of the same quality they had been handed during First National Week. Any number of exhibitors used the animated Trade Mark men C%<.5 t-s fioaj Jbthur UJzlcL ( CJ>ruictssrW<^tcrloo, 9oaja.) put-ihe, ^raatc, JUlark, nu^-6o-wonkj~ as for teaser copy in advance of the special Week, the campaign of Arthur Weld, at the Princess, Waterloo, being selected as typical of them all. A somewhat different use was made of them by the manager of the Crystal, at San Angelo. He set them into his regular display advertising, and they look so good it strikes us as an idea worth duplication by managers in their day-by-day copy. You’ll find the Crystal suggestion in the lower left hand corner of page 29, along with some other worth-while ad repros. One of the most convincing pieces of advertising was that used by Patterson, in Atlanta, when he reproduced the letter of the Better Films Committee indorsing “ Hail the Woman.” This organization, which is modeled along lines similar to the Minneapolis idea, is rapidly gaining ground and stands as a barrier against legalized censorship. This is the newspaper -size house organ that Ole Nelson broadcasted In Grand Junction, Colo. Sunday am) Hod* • Cftartes R*y m The Bamstonw" TattfeyaotVetaeguy Anita Stewart m "Invisible Fear" uT^fadueCoogan-..^ Buster Keaton -t ;»r RAY IlHtBARtf STORMER FOOTWEAR IF IT’S “DRUGS” IT’S ‘MESA’ Play Dates Mean Delay Dates to Many Theatre Managers