The audio-visual handbook (1942)

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Types of Audio-Visual Aids to Instruction 161 There is an increasing tendency on the part of city and state visualinstruction centers to purchase outright just as many worth-while sound films as their budgets will permit. Thus, in Chicago, since 1937, Photo Courtesy Bell & Howell Co. Motion Pictures in Classroom the county schools bought 30 and the city schools 152 prints of Erpi Classroom Films, as well as several hundred reels from other sources. This trend toward expansion of sound film resources is further reflected in the lending libraries. The Bell & Howell Library, which caters mainly to school service, increased its listings of sound rental films from less than 100 to 1500 titles, and, at the same time, reduced its rental rates and sale prices on many subjects. This has encouraged production of classroom films by independents, often with the collaboration of local educational authorities. Many examples might be cited, among them "The Mail" and "Airliner" (T. A. I. E. Productions), "Elephants" and "Congo Curiosities" (Paul Hoefler), "Under the South Seas" (Arthur C. Pillsbury), "Earth and Its Seasons" and "Mysteries of Water" (Knowledge Builders), and the "World Parade" and "News Parade" series (Castle). It has also encouraged the distribution of a fine series of British teaching films by Gutlohn, Bell & Howell, Lenauer Films, and others. The rapid growth of the market for sound films usable in the school