We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PREFACE
Kreisler won’t play for it at all; to bring the right people together in order to bring the right program to the grave and grasping minds of small children; to find out how to move more merchandise without so many commercial plugs; to teach languages; to persuade adults to drop an old idea as soon as they have evidence enough to accept a better one.
Some of this is being done. Within the business itself NBC has the most just, the most catholic and impartial appraiser of written show material in radio today. He is Lewis Titterton. NBC also has radio’s most experienced theatre man in John Royal, vice-president. His knowledge, his irresistible personality, and his chatoyant brilliance make it possible for him to meet and reach all types of people on their own ground, a capacity neatly demonstrated two years ago in London when, in the course of a single afternoon, he had tea with a cabinet member, a conference with Toscanini, and highballs with Mike Jacobs and got every¬ thing he wanted from all three. Mutual has its shrewdest analyst of popular values in Julius Seebach. Among execu¬ tives in the creative divisions, CBS has radio’ s boldest inno¬ vator, its most exciting experimenter, and its most inventive showman in W. B. Lewis, youngest and nimblest vicepresident in American broadcasting.
Two newspapermen stand out as the most astute and knowledgeable critics that have brought their offices to bear on radio from the field of journalism. They are Robert Landry of Variety and Leonard Carleton of the New York Post. They are widely read, and they should be. Their perceptions are accurate; their evaluations incisively gauged and arrived at ; their observations readable, search¬ ing, and fair. All these men are useful and productive, and radio today is better than it would have been without them.
Another type of critic should be mentioned. They are the members of the “We Are Not Listening” societies. These groups have sprung up in the past two or three years, principally in the East, and are increasing slowly in numbers. Almost all their members are women. They are bad for radio. Anybody who doesn’t listen to radio is bad for radio. The forming of these groups of total abstainers
viii