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Jack Benny*
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Here is Jack Benny, master comedian of them all. The Jack Benny show has been the top-ranking comedy program for years, and the man himself has brought with¬ out question more laughs to more people than any enter¬ tainer who ever lived. His instinctive sense of the ridiculous ; his immediate response to a “take”; his perfect timing; his frenetic excursions into the regions of self-improvement and self-realization ; his smashed but blobby ego ; his flabby, selfasserting manhood ; his loud bark and his edentate bite ; his confusion, hurry, and perpetual opportunism; all these dizzy unpredictables are knocked around the studio in a frantic free-for-all, with primitive latrations from Roches¬ ter, boos from the band, surgical asides from Mary Living¬ ston, and a peculiar sprinkling of acidulous holy water from Dennis Day. Don Wilson and Phil Harris punish the poor man whenever he gets in range, and, from time to time, a menagerie of birds and animals is let loose in the kitchen to multiply the miseries of his life.
Jack Benny stands in the midst of it all, beleaguered, resourceful, and stingy. Always depreciated, but always vainglorious, guyed, gulled, and tyrannized, but never completely routed, Benny swings and misses, ducks and stumbles but never goes down for the count. About him there seems to hang a protective philosophy of superiority. Confounded by circumstance and hounded by his friends, he keeps slugging away, oblivious to every argument but his own. One would need to be a student of celestial mechanics to measure the mound of Jell-0 that rolls so pleasantly with all the punches. But one thing certainly can be said without qualification: The Jack Benny program is the fastest moving half hour in American radio.
* Permission to reprint the Jack Benny script of March 3, 1940, has been arranged with Jack Benny; General Foods Corporation, makers of Jell-0 and Jell-0 Puddings, the sponsors of the Jack Benny program; and Young and Rubicam, Inc. This script cannot be reproduced in whole or in part for any purpose whatsoever without the permission of the sponsor, Jack Benny, and Young and Rubicam, Inc.
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