Billboard advertising (Nov 1894)

ity a very '"6* propor- rsons who use the bill t success, nave come to think annul be made as effective _ate in 'heir results for com- Eage as they are tor theatrical purposes. Tbis i* a mistake, ult lies not with the boards, icn ate for the most psrt un- the art of concise auiLlueid i hence, their bills prepared vi> are as a usual thing heavy be capitally illustrated by igh almost any thoroughfan nercial posters with but few printer will frequently be found to pos- sess ability of no mean order in this i bear in mind constantly that effect lonot be obtained by redundant effu „.ons of undue length. Be brief. Be concise if you can, but be brief. and absurdly long. In justice tile men, it sbould be remem- <bey are greatly given to en- e of the very r gone on the :. that have been the very it of terse pointed expression, SAM. M. DAWSON. with able fidelity, the features of a n>*d who isknown from Maine IoCaliforr J a,a man who in his particular line stands right at the head and front of his compeers, and enjoys the reputation of being one of the Then Bailey of the interest in <he Samum & Bailey Shows, held by the Barnum Es tate, is of peculiar interest and import to the readers of Billboard Advertising. What a splendid example, this gigantic enterprise is of the efficacy.of posters and distributing work. With wares, than which there exists naught ander the sun less staple-with a market which has tc be created from day to day at almost in- credulously short notice—with the count, less difficuliies which beset and prey upon all intinerant organizations, it has yet been enabled to bnild that mere figures fail to convey any idea of their colossal proportions. Should the report prove true that Mr. Bailey is now sole owner of this great enterprise, it will afford great gratifica- tion to the innumerable admirers o ' Ids energy, for while there is no gainsaying the genius and marked ability bt thi late f T. Bamnm, it cannot be denied that the present magnificent aiie ao mviabU position of the Barnum 6t Baili exclusively to efforts of Mr. Bailey alone R. C CAMPBELL.. The frontispiece of tils, our umber is a portrait of Mr. R C Camp- bell, President and General Manager of rrtisiog and Bill Post- ly, of Chicago, President of the. -.Liiif.l 11 urer of the Illinois State Bill Posters Association. No more fitting tribute can be paid to Mr. Campbell than to state thatheisam; ' rests I ttrary, . Indoingsotbey misapprehend st of successful utilization of boards even while continuing to Jnuch time and money to it. They is class of advertising must 1 thiogs, be brief and to the 'i cannot be prepared aftet init of a newspaper card. The of posters are not seated in their attention. Quite the they are passing and itly to, in a hurry; hence, the that catches their eje-mnat tell and all its story almost : wall work conform e advanced, find it difficult Kid the stereotyped ruts naturally Kby their every day routine, and BenCC great difficulty in divesting • copy or this garb of dense vol- fcusucsj Why not have pasters iral love of the early yearn ted the Clipper reading habit, which :w upon him with-such great rapidity it finally, in 1S7S, it obtained com- plete mastery over him, and he joined with Kcrnan's Theatre, in Baltimore. The summer of '79 lound him a humble, itoua student of the world re- Barnum Show. In 'Bo and '81, he was with Morton's Big Four Minstrels, which was followed by engagements with Brothers Circus, the Forepaugh and Thatcher, Primose & West's tela. In'88 he was with Proctor, in Wilmington, and in the summer season ith Howe's Circus in a tour through Canada. In '89 he went to Pittsburg as business manager of the Bijou Theatre, remaining in the Smoky City, three con :r & Welly, leaving e of the latter to enter upon t with Brady & i are many such in all the larger "Col." Dawson s record is a ni ■ lunched more valuable ideas and devices in theatrical advertising than any other advertising agent in the : ability no one is more ready 10 t than the doughty Colonel himself. co posterity as "The Bailey Shows,' go ringing down the future ages, ring monument to the man who really made it what it claims to be, and what it actually is—T be Greatest Show" on Garth. CARE IN LETTER WRITING. lutely essential to education, lor eve: show himaell in this style of t is practical, for all the affairs of every-day life, aud occupy a large part of and thought. A life 1 By nc(hm)s. ate we judged more keenly than by letters. Nothing will expose us quickly to the contempt of the world the pity of our friends as the hrcakii ethe 1 1 of the They quicken- oar percepti best things, widen uaa deeper insight of life. Thereis no unbare like that of writing, no " mose susceptible of cultivation. ime sections of tho country infiu- enceartheir sales in sections where they farces of W. W. Cole, ' rapidly, and in 1886, . irs of service, he se- vered his connection with the enterprise he was general agent thereof. He had in the meantime devoted hia toward directing the and advertising the attractions of Charles, Daniel and Gustave Frohman. achieving great distinction for perspi- cacity and foresight in the theatrical branch of the business. In 1887 he was wits the f General Agent and continued in that capacity until 1893. Having In the meantime organised and incorporated The American Bill Posting Company, of Philadelphia; in 1890, and carried the Chicago, Which merged into one concern, and are operated under the firm name of riner'aod-Bil) Posting Company, with Mi. Campbell as 'Presi- dent and General Manager, If there is any one man on the face of the globe who can be considered an in- that particular branch of the science of advertising embraced by the billlx-rd, that man is unquestionably R. C. Camp. ■jl Be has bought it, sold it, used it, and is proud to be enabled to offer him thi*