Billboard advertising (Nov-Dec 1894)

' rn i o i im[ ii ii iai . i » 11 '^ '^o ' le Shpw Printing House [the ^^^ SfTTboeyd ^dVevtrsTiis. No Trouble to Estimate on Any Ch Work, Large or Small. rrespondence . . . . Solicited. iOpinected .... 1^. fby Telephone. [use the Donaldson Cipher. TheUbbieShowPri ri PRINTERS AND ENQRAVERS. 6 to 12 Beach St., Boston, D/Vi 'e iVlake a Specialty of Large Block and Type Work for Mercantile ;a] Theatrical Advertising -^-^——«». ssified Advertisements. fc:itae displayed advertisements uodpr heafflng, 23R-«ar:.QC'- • jrtion. 60c. for Jlnsertioun, TSctorlnut/ttuiBrliOJiB. SI 00 IX insertloDs. I^arger c^rds, lOe;" per EiiDe, ■ ILL POSTERS' DIRECTORY, wants-to sell thelp Boards ?' Address K. M. BURK, t^fgja^/ng^j. Plean Adveptislng- & Bill PoSt' |Co.. 280 Madison Ave., Chicago; lUs.^ rro; r, N. Y., Dundon & Co., ^Posters and Dlstrlbators, 1144tb St. eak in Texas! Reliable Bill er at Honey Grove. Owns 7506 feet Yds. .3500. Cau give guaranteed staowlDes'. See BtTBNITT, the Bill Poster; r~ tJi^^ FoTSaleT uuuu xove Town. ^4^eap for cash. Address B-21. tbis office. [Sale. One-ThlFd Interest In I Posting business, to a. man of ezperl- >» Address, B-3. care thin office. Board Advertisfngi is a Journal ^Ivertlters. Good thing—push It along )STER AND BILL WRITERS. Ite BUIs and Posters. BOBT. CARKEUL , Dayton, Ky. M. Dawson, Gait House, Cin- '{^^'. O,- Prepares Descriptive Posteis oc-95 M Unds. Idly Written BUI is Worse than bill at all. Try me. Terms reasonable- C. F. McHENKT, Newport, Ky. I. Hesing, 248 Raee, Cincinnati, "utes bills and makes designs. 3a-95 Iters For Bill Writers. ' ^ BOABD ADvBBnsnjo Is full of tbem. Bribe now. ADYERTJSING AGENTS. UKr^awson, Henck's Opera House, cancinnati, O. Hartford. enntaln Sqnare Theatre, Cincinnati, O. Classified AdvertisemI Two line displayed advetlnm^nta] this heading, 2Sc. for one insertion, C three Insertions, 7So. for four Insertion for six insertions, asate line for one insertion, I "" 'or four Insertloi Larger caida, li AMERICAN FAIR BDLLETII '°° £fv®if ^F^^ ^' so. say so. CIRCULAR DISTRIBDTORS. fKjnds of Advertlstnar Matfer ;^ H. Stelnbrenner, 313 V jpe, Cincinnati. Ibuters, Advertise^ .JS^?"*"" Advketisikg. We reach pe large advertisers. Strictly leeltl H advertisers only wanted. ^ "^"' Trenton, N. J. The Great lH Htate Fair. Jno. Guild Mnirheid, i •" ^.^.——^ Ionia, Hieh. Ionia Dlstrlet; Association. M. H. COBRIEB, T A line in Billboard Adve will keep yonr name before the la Advertisers In the country. Groesbeek. Tex. Limestone CofI i^Fair and S B.'s Assn. pr. tj. D. Bn Fair Bills and Posters. T-The DONALDSON LIIHO CX>, Utnoll Billboard Adv«rtfsin{r, for fail Advertise In it.| Subscribe for It.', Shedman Br6s.' Qreat Attraction. BROS , Elizabeth, N. C. Kuno-Droifae. Address SUBDl CINCINNATI; flmepican fldVertising & Bill Posting Company ' — SUCCESSORS TO THE 1 I^Bro'adway & Treyser and Geo. A. Treysar Billposting Companies. 'W The Largest and Best Equipped Advertising apJ Blllpostlng Company In Existence. Own and control more Billboards, Fine Locations, Car Line Displays than any other BillpostinK Company in America. Advertisers invited to investigate care- fully our faculties. 3o8 MADISON STREET. ROBT. CAnPBELL. Pres't. CHICAOO, ILLS- Billboard Advertislngr is sroinj prove a great boon to Secretaries of r N'^wsnaper Cuts for Fairs. to HELLEBERG PHOTO-GRAVINC 243 Sycamore Street. Cincinnati, U. = ' . 1 - Ti^f EemieiE B&n* Frii A tnonthly Paper published for tbe 1 efit of the Homeless Boys of Cinjcinl see. per year. Address THE HOMELESS BOYS' FRIE| 184 Sycamore Street, Cincinnati. Francis ^cT/'alentii Printers &. Engravers 5i7.Clay'St. and ;5i3-si4-Si6:,ComiiMtciall SAN PRANCISC0,:CAL7 GommeFclal and Sboca Print POSTERS AND COLOR WORK. Designs Furnished. Work duarnt ■m &? J > -q B^nboai'd j^dverfcTsrnS. .L WRITING. Regarding the Manner ;>reparing a Poster. Sbability a very large propor- persons who use tbe bill I time to time, with but fair int success, have come to think icannot be made as effective fliate in iheir results for com- ige as they are tor theatrical ^purposes. This is a mistake, liult lies not with the boards, r the advertisers themselves. ben are for the most part un- Ithe art of concise ^nd-lucid hence, their bills prepared ilves are as a usual thing heavy be capitally illustrated by a ugh almost any thoroughfare. lercial posters with but few are disjointed, unattractive, f and absurdly long. In justice ^tile men, it should be remem- ; they are greatly given to en- ]usiness details, which is us- ^ conducive to fluent speaking. Ecuse must not carry too much aasmuch as some of the very that have ever gone on the bills that have been the very ent of terse pointed expression, In the work of business men. the exception, however, and Ble. enerality of commerj krchants occasiT in aore abi luse they en< selves {of them no doubt have a deficient language, but others openly raceful diction, and make no at Jiovel or popular style. lu- would seem that they often Uy try to obtain a form and |on as unattractive and vague as In doing so they misapprehend l.secret of successful utilization of Iboards even while continuing to luch time and money to it. They ^hat this class of advertising must all things, be brief and to the biat it cannot be prepared after aner of a newspaper card. The of posters are not seated in a table arm chair when the catch rests their attention. Quite the itrary, they are passing and very iitly to, in a hurry; hence, the ithat catches their eye •must tell and all its story almost at a ^'.glance, or its entire effect is lost. ; no doubt even those who do this and who are truly anxious |e their wall work conform with eas here advanced, find it diflScult |id the stereotyped ruts naturally by their every day routine, and feace great diflScuIty in divesting l^copy of this garb of dense vol- pusness Why not have posters fed by experienced bill writers? are many such in all the larger and in the smaller towns the printer will frequently be found to pos- sess ability of no mean order in this direction. In any event it would be well to bear in mind constantly that effect cannot be obtained by redundant effu sions of undue length. Be brief. Be concise if you can, but be brief. -^WYtDON. SAM. M. DAWSON. The above cut portrays with remark- able fidelity, the features of a mf^ j ^rho is known from Maine to Califorr^^a, a man who in his particular line stands right at the head and front of his compeers, and enjoys the reputation of being one of the very best and thoroughly ccmi vertising agents i Tiiii|jj|gigiji|_^ ______^ En do KirHre and a natural love of the theatre in his early years, he became ad- dicted the Clipper reading habit, which grew^ upon him with^such great rapidity that finally, in 187S, it obtained com- plete mastery over him, and he joined out with Keman's Theatre, in Baltimore. The summer of '79 tound him a humble, but zealous student of the world re- nowned Bamum Show. In '80 and '81, he was with Morton's Big Four Minstrels, which was followed by engagements with Sells Brothers Circus, the Forepaugh show, and Thatcher, Pritnose & West's Minstrels. In '88 he was with Proctor, in Wilmington, and in the summer season with Howe's Circus in a tour through Canada. In "89 he went to Pittsburg as business manager of the Bijou Theatre, remaining in the Smoky City, three con- secutive seasons. Since which time he has been on the road ahead of A. Y. Pearson, and Springer & Welty, leaving the service of the latter to enter upon his present engagement with Brady & Garwood-as advertising agent of Heuck's Opera House, Cincinnati. "Col." Dawson s record is a most envi- able one. He has made more money for other people in all probability, than any other man of his years. He has evolved more clever schemes and successfully launched more valuable ideas and devices in theatrical advertising than any other advertising agent in the country, with but two or three possible exceptions, to whose ability no one is more ready to testify than the doughty Colonel himself. THE BAILEY SHOW. The rumored acquisition by-Mr. Jas. A. Bailey of the interest in the Bamum & Bailey Shows, held by the Barnum Es tate, is of peculiar interest and import to the readers of Bii,i,board Advertising. What a splendid example this gigantic enterprise is of the efiScacy.of posters and distributing work. With wares, than which there exists naught under the sun less staple—with a market which has to be created from day to day at almost in- credulously short notice—with the count- less d'.£5culiies which beset and prey upon all intinerant organizations, it has yet been enabled to build up and aiiiass for its owners^ fortunes so vast, .so enormous, that mere figures fail to convey any idea of their colossal proportions. Should the report prove true that Mr. Bailey is now sole owner of this great enterprise, it will afford great gratifica- tion to the innumerable admirers o:' lus energy, for while there is no gainsaying the genius and marked ability hi the laie^P T. Barnum, it cannot be denied that the present magnificent size and enviable position of the Bamum & Bailey shows is due almost exclusively to eSbrts of Mr. Bailey alone, Mr. Barnum, during the ais life, could no ni< mastodonic he gl M^ leacr dBt^ggFTd«^ ttT its ig JJwr'lJnrden to upon Mj^-Biiiey, whose Napo- B^-neTBCand infinite resource have proved equal to this onerous task, deuce it is that the many who are cvd- versaht with the facts rejoice great}^ at t^e^piQspe^t ot its.being.liHTulaa-as^nr to posterity as '"The Bailey Shows,'' and go ringing down the future ages, a fit- ting moniunent to the man who really made-it what it claims to be, and what it auuaby is—The Greatest Show on Earth. R. C. CAMPBELL.. Tbe frontispiece of this, our initial number is a portrait of Mr. R C Camp- bell, President and General Manager of the American Advertising and Bill Post- ing Company, of Chicago, President of the Associated BiU i^osters' Association (the National Organization), and Treas- urer of the Illinois State Bill Posters Association. No more fitting tribute can be paid to Air. Campbell than to state that he is a man of infinite resource, pro- gressive ideas, and tireless industry, and in selecting his photograph for the first number of this magazine, the Editor was actuated by the fact that he IS the ac- knowledged leade;:, tbe foremost and most eminent man in the field which we aim to cover. He has bought advertising on the boards in such magnificent, quautites, has handled such stupendous contrac and directed such vast posters, that he is tilled to the ens occupie CARE IN LETTER WRITING. Letter-writing is the one thing abso- lutely essential to education, tor every man must show himself in this style of writing. It is practical, for our letters enter into all the affairs of every-day life, and occupy a large part of our time and thought. A man's whole success in life sometimes depends upon a letter. JBy nothing, are we judged more keenly than-by letters. Nothing will expose us so quickly to the contempt of the world or the pity of our friends as the breaking of scone unwritten role of courtesy or etiquette ih writing a letter. Our letters have the most direct influence upoiTthfe development of inind and character. They ■ quicken^ our perceptions of the best things, widen our sympathies, give ii*a deeper insight of life. There is ao onUure like that of writing, no talent is loose susceptible of cultivation. IT would be interesting to know the extent to which the advertising of articles in: some sections of the country influ- ences.'their sales in sections where they aresiot advertised.— Printers' Ink. * as bill poster tvance forces of W. W. Cole, 1876, he advanced rapidly, and in 1886 when, alter ten years of service, he se- vered his connection with the enterprise he was general agent thereof. He had in the meantime devoted his winter seasons toward directing the tours and advertising the attractions of Charles, ^^el and Gnstave Frohman. acmeving ^at distinctibn for perspi- cacity and foresight in the theatrical branch of the business. In 1887 he was engaged as contracting and excursion agent with the Forepaugh Shows. In 1868 he was promoted to the position of General Ageel and continued in that capacity unt^ 1893. Having in the meantime organized and incorporated The American Bill Posting Company, of Philadelphia! in 1890, add carried the venture to a successful issne. He de- cided to abandon circus work, and to this end on iDecember 1st, 1893, in part- nership with W. W. Cole and Col. Burr Robbins, he purchased the Broadway- & Treyser and the Geo. A. Treyser Bill Posting Companies, of Chicago, w'hich were merged into one concern, and are now operated under the firm name ot American Advertisij»^and--2:iJ.? Potting Company, with Mr. Campbell as Presl-. dent and General Manager. If there is any one man on the face of the globe who can t>e considered an in- fallible expert and a reliable authority on that particular branch of the science of advertising embraced by the billboard, that man is unquestionably R. C. Camp, hell. He has bought it, sold it, used it, and handled it on commission He is familiar with its detail and conversant witir its every usage. Bii,i:,board Advbstisimc is proud to be enabled to oflfer him this \ tribute. . ' ' -•'-J ' •C •■■'L!iCr^SAVS--i-uWfSMJ.-:isM?u=^SK .;....».».w.*.^*ft3.s.f_&^.*.-..,..,iy^fc. - . W1 1 , ,M M .. w i i r i i»c=ag gmT::; Si r.