Billboard advertising (Nov-Dec 1894)

NUM SrTTboaH ^dvgj-fersrn g. /^ PUBLISHED EVERY MONTH BY BILLBOARD ADVERTISING CO. No. n W. EIGHTH ST.. CINCINNATI. O. t/AMES H. HENNECAN, MANAGER. -ADVERTISING RATES. One :^ce, - - - - guo. net. One^hsa Fttge, . - 75. " One-tbtrd Page,. - . iio. '• OnaUjcuirter Page, - 40. '■ Smaller advertisements 25 cents an agate line wltn tlie following dlscoants, viz : -'lO-pTer ceot.off'on advertisements amonnt- liw to over 20 lines and less tban 80 lines. iS> per cent, oir on advertisement amonnt- Ingito over-80 lines and less tban a quarter of a page. Bxmnmxa AsvsBxismrESTs. (Repeated or continued Insertions.) Bates on one page, one ball page, one tblrd PS^9 and one quarter page advertisement ^" 'TTo or more insenions quoted upon "on. iimalleradvertisement25cents tbe regolar dIscuiiL onsin- ^^lie following additional 3t per eenvofff —' -.otttattimWi andeont $[pTICES.~Wltb ■vlermealnTement,'. . ■■- 'Q the line) sul (.Obtain for single are made without charge as often as the advertiser or agent may require. (Copy for all such changes must reach ns before the Sth of each mouth ) Spzciai. ADVKRTisEacKNTS.—See page 2. POBTBAITS. First Page, - 825 00 Column Cuts, - Sa.Ot. All ponralU are engraved from photo- graphs by the half tone process and include areadlngnotlceofreasonableiength. Terms on portraits are cash In advance, SUBSUKIPTION. One Year, in advance, 90 cents. Six Montbs, 50 cts. Single Copies, 10 ctJ- BiOboaTdAdtertiiiva it told in London at Loat Exchange. 5T Channa Vron. and at American Adrer- linnaSfWapccperAamci,, Xrafalaar Bnildinas. Sorth- umherlaud Art W. V. In Pari,, at Brentano'.. 17 Avenue del Opera. The Trade supplied bu all [etM Compania. ' ' latancen should be made bff cheque, post office or "gone!/ order, or reai'tered teller. "*"" faunot nndertata tm return umolieiled 8FACS CoxTRACTs.—Special rates oh coL ' tncts of 1,000 agate lines and upwards may be bad on application. Changes in matter SWhen-U -„._ instmctlo^^fol! >ay be-liad^^ - J5- We aSlgconverl_ the uol^^.. ,.- ■>&> lire ns copy and "Is, great sav- Posters are Barred in Brooltlyn. At a meeting of the Brooklyn Pub Ushers' -Association, held October g, 1S94, the following minute was unanimously ad opted: The importunities to advertise in pro grammes, catalogues and other tempo raty publications are increasing to such an extent that it interferes with the legitimate business of newspapers, and in self protection, we, the Brooklyn Publishers' Association, hereby agree not to advertise our newspapers in other than established publications. The above article, which appeared in Printers' Ink, October 17, is somewhat misleading, no mention of posters being made in the resolution in question. Had the article been headed "Snaps Are Barred in Brooklyn," it would have been much more in keeping with the facts. WHAT THEY THINK OF US. We regard it as a much needed me- dium.—Carran Bill Post Co., Denver. It should have been started long ago —Al. Bryan, Cleveland, O. Start the new paper in a small and inespensive manner, and let its growth be natural. Do not force it. You will not nee';? to. There is a field for it- Co/. Burr Jiobbins. I believe it will be a great success.— rdCarroll, Albany, N. Y. Address all comtinlcations, for either the editorial 6*^iiil^Mgj^jiartments,^» BILLBOARD ADVERTISING CO.^ '"*"^s:^; ._ No. 11 West Eighth Street. Cincinnati. Ohio! Biivi,BOARi> Advertising, which ap- pears herewith fbrJhe first time, although —«-—.iw<»initinti iti jmnT.alii.tn—and as far as'the editor can ascertain, entirely with- out precedent—will, it is believed, be accepted as botK timely and valuable by itbdse to whose interests it is devoted. It wiU serve greatly towards demonstrmt- ing the efficacy of the bill board as an -advertising medium and increasing the - number of adherents of which this form of adveitiaing now boasts. The pub- Ushers aim to have it always newsy, bright and interesting, to cover the field it' is ~ intended to occupy carefully and consdentioiisly and to maintain a high aticl- exaetuig standard of excellence in all articles appertaining to the interest of itsreaders. - *•• A1.TBODGH only in its swaddling clothes, its snccess is already absolutely amired. The responses to the very ;s£<.A^t prospectus demonstrated that beyond all doubt or peiadventnre. Two thousand and twenty-one paid subscrip- tions before the initial number was is- aned and a most gratifying number of a^dvertisers besides Surely a journalistic yotmgster was never started upon a career tmder such attspidons circum- atances. • THB'interest-manifested in the under taking taasJbeen so lively and the appro- bation so prononnced, that the tempta- tion Jus been strong: to turn it at once into a weekly; bnt mindfnl of the old adage that "a slow growth is the best growth," and owing to the fact that all plans, and rnntract'; have been laid and entered into under the supposiition that it would be issued monthly, the original plans will be adhered to. « s * Hence onr readers may look forward to a regular monthly visit from BiLi,- BOARD Advertising nntil November i» *895, when we will see you weekly. In the meantime we will carefully canvas the field we have entered, ascertain its needs and requirements/and ground ourselves thoroughly in the principles of a polity that win enable us to best achieve onr aims. onized \ SOMETHINQ NE The wise advertiser knov of the boards, knows that dtum will yield the samej promptly and immediately,: that belief by adopting all tl most novel methods in vog., ality ill design, finish and exi care in the selection of loca, covered—all claim his carefil not iff the half-hearted way^ acterixes the methods of so 1 fraternity, bnt with an ever-wi earnest zeal, which i« itself ^ terest and insures success. Bill the cities and bill them j but don't forget the country^ many a country route that| more actual returns on the; involved in covering it, tha most crowded thoroughfare ia jGliBft«yq mi^^zine.| -th,^&tise.'~? Minn: Is there ansrthiiig that shows less of novels than the campaign posters. Those newspapers who do not boast of that profitable adjunct. The Job Rooms, have abont as much regard for a bill poster as the latter has use fdr a barbed wire fence, and they are tireless in voic- ing the fact. Neverthess the billboards are steadily increasing in popular favor, and are beginning to number among their most zealous adherents, some of these self-same journals. Bii,LBOARD Advertising will grow larger as it grows older. Bear in inind,-onr coltunns are open at all times to Bill Posters, Show Printers, Advertising Agents, Secretaries of Fairs, etc. Correspond with us. I hope it will fill a long felt want- B. R. Clayton, Clayton, Mich Wish your magazine a long and pros perous life.—.<4. D. Gavito, Mauberrefs, New Orleans. I am very much interested in what it IS claimed to contain.— Tony Kingra/er, Shelby. O. 1 think it is a good thing —C. Frank Trait, Junction City,Kas. I heartily wish you success, as it is a n-ove in the right direction—"along felt want supplied.'—W'. R. Burnitt, Honey Grove, Tex. Think you will cover a field that has long needed a publication.— R. C. Camp- bell, President 0/ the Associated Bill Posters^ Association. Cincinnati is now being with a newspaper war. The.( comparatively new morning H ing built up a large circulatif through the medium of poster^ and judiciously used, has beei^ by the Enquirer and Comm erci j The Tribune engaged a brass| three or four wagons with larg declaring they were "Boyco Booming." The other two ployed about twenty five boysl wagon, carrying sii lir favorii iliiu, it it postei^ adver slness. Answers to Correspondel S. L. H., McGregor, la.- salt in proportion of one pin gallons ot paste will keep it from jj H. M. S., Savannah, Ga,- are aware of. -Not David,.S. S., Mexico, Mo. —Ctj sublimate will correct the evil. A Bill Posters' iWontbly. In Cincinnati, there is to be issued about November i, a new paper in the interest of bill posters, to be called Bill- board Advertising. The new paper will start as a monthly magazine, published by the Billboard Advertising Company and managed by James H. Hennegan. It will contain infonnation of value to every person in the United States con- nected in any capacity with the bill posting industry, and should prove an important and interesting addition to the periodical literature of the time The offices of Billboard Advertising -will be at No. ri W«st Eighth street, Cincin hati —Z^anafcr Richardson's Dramatic News. J.J. S.y Newcastle, Wyo. —^The S son Guide will likely prove whati in need of. J. H. D., Dayton, O.- Decker, Salem, Mass. -Write II J). W. D.H., Peoria, IlL—Kave y| heard of the New York Clippe covers tb§ field admirably. N. T., Chicago.—1: The An Newspaper Directory, published bl P. Rowell & Co., No 10 Spruce 1 New York. 2: Printers'Ink. 3; Donaldson Guide. H. S, St. Louis, Mo.—The Dif News or The Dramatic Mirror, bott lished in New York. L. B. S., Sacramento, Cai.--Try\ ing them a copy of Billboard . TISING, say for three thonths. Tt -y wore toward stimulating their iij than any other available means. ^:ni<- -^-"yr- J—^«—**««r~ '~'~'"'~*ffS!aa5ia5aBgg|; BILL ROOM GOSSIP. Ne^sy Notes About the Bill Room and Those Connected With It. The .next Annual Convention of the Bill Ifoaters' Association, of Illinois, will be htXHkBX Peoria, April i6th, 1895. R C. Campbell, President of the American Ad-ver^sing and Bill Posting Company, of Chicago, and also President of the Associated Bill Posters' Association, is Treasurer of the Illinois Association. Harry Stoops, of Chattanooga, is the latest aspirant for a big city office He is said to have his eyes fastened long- ingly o;i the Cincinnati boards. Gun- ning has evidently concluded to keep _ out of the Queen City. ', The American Advertising and Bill '■ Posting Company, of Chicago, have broken the record in the matter of odd and unusual contracts. They recently posted twenty four thousand snipes and two hundred stands consisting of twenty- < five sheets, each, measuring five by five, for tlie Salvation. Army, which-was fol- lowed ' by one thousand eight-sheet stands, two by four, for the Y. M. C. A. Truly an innovation in advertising, but ; there is no reason why they should not i.find.the boards as promptly effective as their antithetical competitors, the sbow- ■M^l ^Pgy^J^^^ytTSTflg. The Litho-Tint, or hand-painted stand seems to be holding its own, especially in the smaller towns. Quite frequen ly the productions evince artistic merit of a most commendable degree of excellence Chas. Mozier put in the tag end of the circus'season on the Wallace car No. i. It is said that B. M. Drake, the well- known general contracting agent vrith the^Ringling Show, would'like to buy the boards in some live town. I,ocality aihd price being right he would try it on at least for the winter. That bill posting war in St. Louis is likely to be duplicated in Detroit very shortly. ; Odd as it may seem, a careful canvas of the field shows a larger percentage of women regularly engaged in bill posting, owning their own boards and conducting their own business,. than almost any other business usually deemed a strictly masculine vocation. F_B. Kirsh, of Galesburg, Illinois, is President of the Illinois State Bill Post- ers' Association. J. T. O'Mealia, Treasurer of the Asso- ciated Bill Posters' Association, was among the first subscribers entered upon the subscription list. A. G. Ringling, (Gns) who manages the boys on Car No. i with the World's Greatest, was unable to finish the season on account of illness. He was replaced bjr Ralph Peckham, who put in the greater part of the season with Barnum & Baileir. The Iiibbie Show Print Co., ordered one hundred copies of the first issue for distribution Those bill posters who are complaining of a lack of commercial patronage, might ponder over this hint with profit. A copy of BilLBOAD AD- VERTISING in the hands of your local advertisers will accomplish more good than may be had from a week's soliciting. Try it. Donaldson paper is now all pasted on the shingle plan—that is, the upper sheet overlapping the under sheet and shedding much rain after the manner of a shingled roof. Among the Agents. What the Boys Are Doing, and Where They Are Located. ■ " Major" Thomas Cash has deserted Boston and is now with the Grand Opera' House, Pittsburg. "Tommie" is not a giant in stature, but his worth is me- gatherian in quality. It is his first sea- son in the Smoky City, but he has made a name in that "burg'' for himself already. He has a lovely family and is justly proud of his little folks He put in the summer with the Wild West at Ambrose Park, Brooklyn. Joliet, Illinois is well looked alter by S. V. DieLong, who, in addition to direct- ing a flourishing business is also Vice President of the Bill Posters' Association of Illinois. . James Dedsen has been transferred by Messrs. Da-vis & Keough from "The Hustler'' Company to "Down in Dixie.'' We all know that Jim" earns hia salary at all times, and while he may not be a diplomat, still he is loyal to the back bone, and his show is well represented at all times. How is your local patronage ? Do the merchants of your pwn town patronize the boards? No? Then, why not? Pour leading questions these, and ex- tremely pertinent. We will take it for granted that you have canvassed the town thoroughly, that you have argued j with them, reasoned with them, all to no purpose. You have exhausted every resource. Now let us try. Pick out a few of the leading ones to experiment on. Only a few. Send ns their names and addresses, with ten cents in stamps for each name, and we will send them Bii,i.BOARD Advertising for three months. They will read it, and mark you, they will heed it. We will make converts of them. We will make them patrons of yours. Its worth trying. Charlie Seymore, one of the oldest handlers of paper in the country is at the head, of that department for the Bijou Theatre, Brooklyn. He may be a little bit the senior of some of the boys, bnt his work is that of a-two-year-old, and while the opposition may get a little warm, Charlie looms up as serene as ever and his house is sure to be away "in the push." THE PROTECTIVE LEAGUE. The Protective League of American Showmen will hold its. Second Annual Convention, at Cincinnati, O., January 8th next The Queen City will be full of the boys for a few days. Many city bill posters are members of this order and -will be on hand for the festi-vities. Ben Cullen, whose stay in Pittsburg has been quite a lengthy one, proves that he is one of the "front line" boys and Manager McCnllough, of the Du- quesne Theatre was lucky to engage him. Ben circused for many a summer acd believes in putting out paper at all times. "Al " Beaumont is at the Schiller, Chi- cago, and as Al has been handling paper ill Chicago fo^^ie'pasti^fteen years, it goes witho^^>ing that he knows the value of g<^S^per as well as <my man in the sho^business. It was not an un- wise mo^-Jhat Manager Pryor made when he appointed him chief of the ad- vertising department. Dan. P. Cline, of Peoria, Ills., is a metier of the Protective League of Amieriiran Showitlen, and Secretary of the Illinois State Association. Absolute Certainty Possible. While it is unquestionably true that there are many advertisers who do not succeed, it should be remembered, also, that nearly every person who has suc- ceeded is an advertiser. Eollowing up the idea a Mttle further, we are led to ob- serve that for the most part all successful advertisera nre tbost who began in a small and cautious manner, carefolly feeling their way and studying diligently from day to day, the results of previous effort. Advertising conducted upon lines like diese is as ^certain in the matter of results as is the fact that the day will follow the night Prank Haigbt, advertising agent at McVicker's Theatre, Chicago, comes of an old school of circus people being a nephew of Andrew Baight, and believes in special boards, and the number of years he has held his present position is a guarantee of his excellent work. He has a host of friends in the city by the lake, and McVicker's is one of the best advertised houses in America. "Gus" Miller is one of the "steady" boys, who knows a good thing when he sees it, and in consequence the Fifth Avenue Theatre is one of the best billed houses in New York. Since J. Charles Dairs is at the helm, Gus will get a chance to let all the good people know about the magnificence of the attractions playing that beautiful society resort. Mr Harry Miner, secured Gus' services when he acquired the lease some years ago. James Weedon.is one of the youngsters in the business, but the Academy of Music, in Pittsburg, is so well bUled that it shows conclusively that "Jimmie' is fast forging to the front. He is a self- made man, and deserves lots of credit for his progress. "Ed" Gironx, who used to bill ithe Wimlsorin Chicago so well, is now in advance of the "Tornado," and is billing that company as if it was a circus. The excellent business donp testifies as to the excellent quality of his work. So 'Biff" Clark has returned to his former love, the Bowery. Well, he niade a great record at the Peoples for Manager Miner, and as Biff is back among his friends, it goes without saying thsit he"-' will get a great sho-wing for all companies playing the Peoples. j Cliff Wilson, who has been the adver- tising agent for the Bijou Theatre, Pitts- burg, for the past ten years, has a host of friends among the traveling managers and his town is invariably well billed. Cliff's specidty is ' barricades," and as he was never known to make a promise and break it, he stands well in his native city among the best of the business peo- ple. He is quite a politician over in his ward. Chas. Welch, who is at the head of all the advertising done for Hoyi's attrac- tions in New York, with headquarters at Hoyt's Theatre, (formerly the Madison Square Theatre) is one of the best known t advertisers in New York City. Charlie / has a large acquaintance among the city / officials, and is a gentleman of sterling worth and whose hand is ever in his pocket to needy friends. He is supposed to be the highest salaried man in his busiiiess in America. He is in high favor with Manager Frank McKee^ and as his work stands out so well bis berth is a most secure one. In summer, Mr. Welch has lots of outside work and is deservedly successful. Barney Link, who was chief of the advertisers last summer for Buffalo Bill, is now managing the American Bill Posting Company, in Brooklyn. Barney has a host of friends who are rejoiced at his success. Brooklyn has doubled the number of boards it had last year, and they are full all the time, as the New Yorkers believe in billing Brooklyn. Success to Barney Link. John Reillj' is personally looking after the advertising of the Avenne Theatre, Louisville, and as Jack is one of the ' get a move boys," his house is sure of a good billing. By the way. Jack, I hear you have it to bom this season ? Good luck to yon. CORRESPOND WITH US. Items of interest are always acceptable for the columns of Billboard ADViBi- TISING. Address all communications to No. II W. 8th Street, Cincinnati, O. ■:■■ -7S-s??«'rtf ■ ■■' —- '« »i jt:tB.^- , ,