Billboard advertising (Nov-Dec 1894)

BTTTboafd ^dV^ftrsTng* I PUaLlSHED EVERY MONTH BY BILLBOARD ADVERTISING No. U W. EIGHTH ST.. CINCINNATI. O. James H: Hennegan, Manager. CO. -ADVERTISING RATES.- B 2S cents an agate line with tlie following disicounts. viz: 10 per cent off on advertisements amonnt- insr to over 20 lines and le«« than 80 lines 20 percent. ofTon advertisement amonnt- ina: to over 80 lines and lees than a quarter of a -page. ■RTrNSrSQ AJJVK11TISEMENT3. (Repeated or eontlnned Insertions.) Elates on one page, one half paee. one third nae» and one quarter paze advertisement for two or more insertion" quoted upon application. .Smaller advertls«»Tnent 25 ceTits a line subject to the reenlaridlarnn.. on sin- gle ln<«ertlonR and the following-additional discounts, vizs lOnereent oft for three Insertions. ISpercent.ofTforfonr insertions. 20 per Pent. ofTfnr six Insertions. 25 per cent. ofTfor twelve Insertions. RitAt>tw& ■NoTICFS.—With "^.OT 4a*.™ cent« per line hrevler measurement, (which equals ahont efaht words to the line) subject to the same disnonnts that obtain for single and cnntlnned advertisements. Si»*cie OoTcTRACTS—Rpeclal rates on con- tracts of 1,000 aeate lines and nnirards vnay be had on application. Changes In matter are made "wlthont charge as often as the advertiser or agent may require. (Copy for all such changes must reach us before the - 23th of each month.) Spcciaj. Adtertiseicknts.— See page 2. Smaller advertlKements 23 cents an agate SUBSCRIPTION. One Year. In advance, 90 cents. Six Months, 50 cts. Single Copies, 10 cts Binhoard Afrerhtnil u toH in London at Zout'i Exctanne. 57 CftanniT Oom. and at Amrrican Adrer- tUinn .VewffpojMr Atjeney. Trafalirar BuiTdinm. Korth- timhrrland Ave.. W. C. Tn ParU, at Brentano't IT Arenne dtt Ona-a. The Trade tupplied bit all JfeiTK CnntpaniVjv BemitUtncen fhonld fcc made hv ehetjue, pott offce or expren monev order, or reoittered letter. 'The Editor cannot undertake U retnm nmoKcited mantucrtjit. Wlien It IB necessary to wire us copy and In'tmrtions Tor advprtlsements, great «av- Ine may Iv had by reconrse to the Ttonalalson iMphor. We are conversant with the use of the Code. Address all comuntcatlons, for either the editorial or business departments, to BILLBOARD ADVERTISING CO. No. ll'West Eighth Street. Cincinnati. Ohio. The reception accorded the Initial number of BirxBOARD AnvBRTTSTOG af- fords its projectors great •'gratification* . There has been, much kindly comment and encouraging interest, which in hnn- dreds of instances has heen substantially manifested in the wav of su'hscriotions' and ailvertiseraents. There can no longer, be any doubt that the Journal was badly, needed—neither is there aty qnesHon as to its ultimate success. Th"? increase in correspondence and advertising has ren- dered an enlargement necessary; hence,' this issue consist"* often pages instead of, eight. Indications already apparent \»onld seem to point to the fact that the January number -will be even larger. All, of which goes to show that a healthy growth has set in. even at this early day. » ♦ Mattst of our subscribers also availed; themselves of the special offer, and or-I dered BrtXBOAKD ApvenTisrHG. sent to prominent firms of their respective cities. As a rule, a hairdozen names were selec- ted for a trial, bat in !u>me instances -we were favored with a dozen, fifteen, twenty and twenty-five subscriptions, and one firm. The Libbie Show Print, of Boston, Mass., ordered a hundred. Naturally, this 'has had a very exhilaratinlg effect upon our cit-culation, which has attained most respectable proportions almost at a single bound. It is seldom, indeed, that a journal in its second edition can point to over six thousand paid sub- scriptionsr and even less frequent are the instances where the very first issue was produced at a profit. *,• IT is worthy of note that in point of qusdity in the matter of pictorial posters. America leads the world. No other country can boast of results which in a-y wav approach our output, Tnexhinstible originality in design, strength and vigor in drawing, and, excellence in point of finish, all contribute to the superiority of our work in this line. In England, it is of common occurence to see theatrical attractions bidding for the resident man- agers'fevor with advertisements in which the legend, "American printing used by ,this company'' is prominently displayed jIn Australia, ninety per cent, of all the |Pictorial paper used is imported from the United States. Pertinent facts, these, to which onr American printers can point with par- donable pride. The art of bill posting. too,'has reached its highest state of development in America. Esnecially has it made rapid strides of advancement during the last few years. But a short while back, and wrTtat a wretched, uncertain and haphazard calling it was Today there is no more more legitimate or_ profitable business extant. And it is all due to Yankee enterprise and push. .*. Advertisers are fast growing more en- lightened in regard to bill posters' busi- ness methods, and the time is not far distant 'W^ben bill boarfl space will be purchased at its real valne. ^o intelli- gent bill poster will attempt to deny that space on a thoroughfare -will vield more returns than the third or fourth board np an alley. Hence the need of a more carefullv adinsted scale of prices The time mav be far distant when this re- adiustment will become imperative, but eventually it is bound to come. DON'T STOP. A man is no croaVer now who savs that times are hard, for it is a cold and un- pleasant fact, but still, that is no reason why we should all sit down and wait for them to erow better. What to do is to fceeo moving and hustle all the more Anybody can make a good showinj; when the sun shines, but jhe is the man of energy and reasons who can succeed in ■stormv w^eather.' Don't stop trying. Hostetter, the chemist, whose name is known the world over in connection wi»h his celebrated bitters, said once in con6- dence'to a friend that in all of his busi- ness career, he had never made but one gross error. He went oil to say that he had been spending two hundred and fifty thousand dollars annually in adver- tising, and as the hard times came on he cut it down to fifty thousand. As a consequence his business fell to such an extent that he was a heavy loser instead of a heavy gainer as he had been. He concluded by saying that it took hfm five years to get his business back where it was when he was spending a quarter of a million, and to do so he had to spend more than he ever had before. So don't stop because times are not as good as they were a little while back, but keep moving, and business will not be so bad if all of us try to improve it. This dull- ness is caused by a great mass of people quitting work-because times are hard. Of course some have to quit, but that is no reason for all of us to lay down. So let us look up and be cheerful and try, and business will improve, tariff or no tariff bill, silver or no silver. laND WORDS. Your paper was a welcome visitor. It is just the thing to "fill a long felt want" and I would like to see it made the organ of the Associated Bill Posters* Association of America.—Gw. Jff. Leonard, President of Michigan Bill Poster^ Association, Grand Rapids. Am on my way to Rochester to attend New York State Associotion Meeting, and hasten to send my ninety cents. By George! your issue snprises me. I expected It a blufi —J. Ballard Carroll, Secretary Asso. B. P. Association. I wish you every success in your ven- ture, and hope to see your paper well patronized by the bill posters, as it is something which is very needful to all of us.— W. W.Scane, Manager, Chathatn Bill Posting Agency, Chatham, Ont. I consider it a valuable paper, and I hope to see it a giant among all papers of the United States. Having been a bill poster for the past twenty years, I appreciate its valuable information.— George Elston, Anaconda; Mont. Please run my ad. tf. It has been the means of getting me work already.— Burnitt, Bill Poster, Himey Grove, Pa. I hope you will make a grand success, as it is a thing we need, to unite us together, and if there is anything I can do for you will gladly do it.— L. D. Hoffer, Meridin, Miss. Just received the paper. It is O. K.— just what we bill posters want. I shall look for its coming as I would for my breakfast. So good luck to yo\y.—John A. Lakin, CooperStown, N. Y. We appreciate your efforts in the pub- lication It is a good thing and should be well patronized, as it ineets a growing want and will do much good to advance billboard advertising. -7- Empire Show Printing Co., Chicago, Ills. Your initial number received, and I am more than pleased ^th it. It will be a great boon to each and every bill poster in the land, and thex should lend it their hearty and substantial support. Wish you every success. I enclose subscrip- tion price for one year.—/^. M. Groves, Evansville, Ind. Have you subscribed for Bii,i.board Advertising ? If not, get in line, send in your subscription now. MICHIQAN BILL POSTERS. The following is a list of the members of tht Michigan State Bill Posters' As- sociation : George M. Leonard. President, Grand Rapids; Sam G. Clay, Vic^e President, Saginaw; Thos. Keyes, Secretary, Ionia; C. J. Bloomfield, Treasurer, Bay City. Walker & Co, Detroit; C. J. Bloom- field, Bay City P. O. and West Bay City; Clay & Davidson, Saginaw; Stevenson & Solomon, Jackson; G- M.Leonard,Grand Rapids; C.H. Milner, Big Rapids; Albert Earle. St. Louis; Leonard & Reynolds, Muskegon P. O. and North Muskegon; Thomas Keyes, Ionia; E. L. Lenhart, Three Rivers; Ellis R. Smith, Battle Creek; C. H. Adams, Allegan; Gibb Mathews, Hastings; H. E. Rosegue, Grand Ledge; A. H. Boles, Hillsdale; Henry Willmott, Ann Arbor; R. M. Mur- ray & Son, Port Huron; James Thomp- son, Manistee P. O. and East Lake; fas, Westfall, Caro; J. C. Baker, Howard City; Vandenberg, Holland; A. H. House, Manistique; Fred Hutty, Grand Haven; W. G. Tracy, Petoskey; W. G. Davey, TawasCity; P. D Eddy. Lowell; L D. Wynekopp, Owasso; W. A. Murell, Traverse City; John Hill, Wyandotte; Edward Butler, Ishpemin^; J. A. Sim- mons, Benton Harbor and St. Joseph; Frank Maynard, An Sable and Oscoda;' C. F. Churchill, Ithaca; Alva Seaver, Alma; Wm. George, Greenville; A. H. Sleater Charlotte; H.A.Thayer, Flint- E. Culver, Mason; James J. Baird, Lan- sing; Joseph Henning, Coldwater; Prank M. De,nel, Otsego; J. McCarthy, Kala- mazoo. ADVERTISINQ COSTS. Of course it does, so does everything else worth having except babies, and sometimes they come prettv high. Nev- er let the cost deter yon. Bear in mind, as Cottrell's man says, that you cannot get rich bv saving. Not now. Tn these times you must spend money to make money, and in spending it for advertis- ing, you are making the surest and best paying investment in existence. An in- vestment -which in point of security is better than"govemment bonds or life in- surance, while its earning capacity can only be compared to compound interest at the highest legal rate. Advertising mediums are leg;ion, but there is none that exceeds in real intrinsic value, well ordered billboards and posters, unle.ss it be bulletins and even that is doubtful. A SPECIAL OFFER. The success attendant upon our special offer in the November issue, moves us to again extend it, viz: Send us six names of possible advertisers in your city with sixty cents and we will send Bii,i,board Advertising to each of them for three months. You will find the Uttle journal the most effective solicitor you ever em- ployed. Tt will accomplish more than all your personal effort and ingenius argument. It is daily making converts and increasing the number of believers in the merits of the boards. .Try it. Advertise in our N^w Year's Number We call the attention of Bill Posters to our Special Offer of the Donaldson Guide and a year's'subscription to B11.1,- BOARD Advertising, for $3,001 the book alone has never sold for less than thatj and the cipher makes it doubly valuable to bill posters. BrUbosfd ^dVgftlsrnS' J. BALLARD CARROLL. J. Ballard Carroll, the manager of the , Albany City Billposting Co., was born on the night of July 19, 1856. An astrologer says that on that night the moon's outline was circular and that its only inhabitant smiled when the baby came into the world. Whether that was a sign of the good nature of the child or whether the child was good naluredon that account is a question that the astrologer cannot answer, but there certainly is a connection, for from the night that Mr. Man, of Moon, smiled until this day the child has not ceased to do the same thing. The man in Albany who does not know "Bally" Carroll and who does not know him well enough to address him familiarly as "Bally" must be a new- comer, and the man that does not like him left the city long ago in the middle of the night. Mr Carroll was born five doors from his present home His whole life has heen spent in Albany, and has been spent in such a way that he commands the respect and confidence of every bnsiness man in the city. He was the manager of the Albany Stove Co. for a number of years, and left that company to accept a position in the business office of the Leland Opera House, which was then under the management of Mrs. Rose Leland. He was at the L^and during the seasons of '87-'88 and 'SS-'Sg. Whfen Mrs. Leland died he carried or the business until the theater passed into the hands of H. R. Jacobs. During his business career at the Leland be conducted the affairs of the hoiise in a manner highly creditable, and when he assumed the- position which he now occupies he was known to be a thorough bnsiness man. The affairs of the billposting company-were in bad shape. The bnsiness was small and the public had no confidence in the company. It was most prominent through the police court reports in the daily papers. The company was in hot water half the time for violating laws, and the other half/for violating con- tracts It amounted to nothing when Mr. Carroll took charge of it. Things are changed now. Since he assumed the management there has not been a single arrest and the com- pany has the confidence of all business men, who are liberal patrons. Of course there have been a few billposter's fights, but in every one Mr. Carroll has been backed by the press and the public and has won all of them. ~ Mr. Carroll is the secretary of the Associated Billposters' Association of the United States and Canada, and is treasurer of the New York Billposters' Association. He is an Elk, being a member of New York Lod^, No. 1. He is one of the most pleasant men to be met socially. His good nature has passed into a provincialism in Albany. He is a prince of entertainers, and his pleasant little home at No. 714 Btoadway has been the scene of many a gathering that has been a source of enjoyment to his friends. THE LITHOGRAPHED COVER — ol our — New Years' Number. Pages number two, three and four of the illuminated cqyer of our special New Years' Number art for sale to the high- est bidder, aiid sealed proposals for the space in question will be received at the office of Billboard Advertising up to December 24th. Pages two and three are inside pages, lithographed in One color. Page four is the outside back page and' is litho|graphed in six colors and a gold Successful competitors can have their advertisements pictorial in character without further charge as we furnish all sketches and designs free of cost. This offer is open to general advertisers as well as billposters, but in view of the fact that this edition is a souvenier number, intended largely for distribution among the members of the craft 'in foreign countries, we are in hopes that they will be secured by bill- posting firms. Remember that the edition will con- sist of io,oco copies, guaranteed and proven of which nearly two thousand will be mailed to billposters and promi- nent advertisers in Great Britain, South Africa, .Australiaand New Zealand. Let everybody-bid; send lis an offer, yoc^ may be lucky enough to get one of these desirable spaces even though your bid is low^. All correspondence strictly confidential. FATHER'S CHRISTMAS PRESENTS. We wish all our readers A Merry Christmas. A Christmas Present. The Robinson World's Fair Steam Cooker is one of the greatest household utensils ever introduced. It lightens woman's work, makes cooking a delight- ful task. It makes tough meat tender and cooks an entire meal over one hole. It would be an appropriate Christmas present ,to any housekeeper. See adv- ertisement on page 2^. CUrlstmaa Table Decoratloni. In planning for Christmas festiritieK the question of table decorations is of real imixirtance. Therefore 8ngge:$tious for a unique and artistically arranged dinner table may be of service. The oov- eiB may be laid for as many as may be desired. In the center have a square bed of holly, from the middle of which there may rise a small Chistmas treo suitably decorated. At either end of the table stand the candelabra, which for this occasion should have red candles and red shades. At each lady's place have a oorsage bouquet of bright red flowers tied with red ribbon and for the gentlemen boutonuieres of mistletoa Have suspended over the table a little above the tree a large bell of red flow- ers, from the top of which, reaching to each plate, may hang red ribbons about an inch \yide, held in place by the weight of the dinner card, which should be perforated near the top, allowing the end of the ribbon to pass tbronKh and tie in a bow. On the upper aide of the card shonid be written the jgnest's iwwe.^Ladies'' Home Journal. They Were I'HefoI to tUe FamUy, and He Saw Little of Them. We wero tulkiiig about Christmas iiresouts, the nirla and mother and 1, vrlieu father <s->taeiu. Then we changed the Kubjoft jn«t a little bit, because it v.-us father's presents we were dis- onissiiig. Father sat down by the stove Biul rublj"<l liis bands—he had justbeeij out at the barn—au>l a queer expresssiuii plowly settlwl uiion hi.s features. "Say, mother, and Ned and girls," bo said, ' 'I don't ■want any of you to t,, r me any presents. 'Tain't no use, yuu know." \ "Why, father," said Lena in an a;;- grieved voice, "we always get yon iis-t;- ful presents, don't -we? I don't myscU' believe in things that are not useful.'' Father's eyes twinkled. "Yes," he Baid, "but I sometimes think tliey area little too useful, you know." Nell shrugged her shoulders impa- tiently, but mother said:,-"Let fathei have bis little joke What is it tliir; time, father?" The "old gentleman, having warmer his hands, settled himself back comfort ably iu his big chair, and his eyes t'svinkled more than ever. "Well, let's see,'-he went on in a ruminating manner. ' 'Do you reniembp' the dozen hemstitched ban'kerchiefs that you gave me last Christmas, Leny? I guess I used one on 'em .-just once Some way or other," with a.genial, ini- • partial glance at the company, "Leny and Nell have been usin of 'em, and I've been usin of Leny and Nell's old torn ones. He, he! I don't know je^t how 'twas, but it's a fact. Then, Ned, do yon remember the compass you got me for a birthday present last June? It was a nice little compass, and I guess a feller about jonr size thought so, too, for he's been nsin of it ever seuca Then, let's see. there was the silk hsm'- kerchief that mother give jne at birth- day, and I put it x-xay choicelike, and the fust thing I knew Leny was a-wear- in of it inside her jacket. Yes, my pres- ents are all useful, a leetle bit too use- ful, mebba See the point, don't you?" Father's next presents had his J>anie' written on each of them, and none of us ever again thonghtlessly used the dear old man's things.—Amerioau Agricul- turist. .4 Lfeend of the Mi-itletoe. Shakespciue certainly knew of the mis- tletoe legend:-, for be speaks emphatical- ly of "baleful mistletoe," as do other writers of hi.s day. Among the many legends told this has no tragic feature. A prince is the hero, and he got sepa- rated from liis friends while bunting. He waudere<l about for a long period and finally discovered a himible cottage. Here he took shelter for a time and fell iu love with the occnitant's lovely daughter. His identity was not suspect- ed, and owing to his shabby appearance resulting from his long -wandering he was..regar«led as an undesirable suitor and waSi summarily ejected. Broken hearted, he again resumed his apparent- ly ieudless journey and at night slept under an oak tree. There a good faiiy told him that a twig cif mistletoe would reconcile the irate paient to the match, but it must be gathered from a hollow oak tree growing by the side of a stream opposite a x>ecnliarly dwarfed weeping willow. In the morning he was preparing to search for the tree, but found, to his de- light, that it "was evidently the one he had been sleeping under. Climbing to the topmost braucbes, he found theinis- tleroe, tore it off and descended the tree iu triumph. He found the cottage with- tmt difficulty, presented his peace offer- ing and was promptly given the yonng lady, with whom he returned to the palace, where he Jived the remainder of bis (lays iu the usual legendary condi- tion of bliss. The story is told in other ways, but the power of the mistletoe is enlarged npou, and the ending is always happy.—St. Louis Olobe-Democrat. Tweltth Night In Scotland. And at last all winds up with Twelfth Night itself, and "alms" and spicy cake are given in the daytime to a]l the children that come for them singing: Ht^man-. troUolay, Give ns your "wli'. uread and none of your And in the evening there are games; gay games of snap dragon, where raisins are snatched from the flames of burning brandy, and impromptu charades, and there shall be conjuring and fortune tell- '■ ing and riddles, and perhaps a little play will be given, and stately histor- ical tableaux, and in their pictorial senses break and eat the Twelfth Night cake. All the little children come in, bearing a lighted taper to be stuck in the ■ top of it. The hidden ring is found "With much sport, and all drink the wassail bowl, no - longer compotmded of hot wines and spices, but freshly foaming cider taken through straws or the stems of new clay pipes. Ahd then the whole company say good night, all going onr separate ways, singing: Title's como and Tnle's gone. An we hae feasted weeL 6ae Jock mann to his ftaSx agin. An Jennjr to her whed. —St. Louis Bepubl-a ChrlstniBB St Osboma. The royal boar's head, the baron .of beef and woodcock pia which are indis- pensablnf or a British sovereign's Christ- mas fued. itre oil sent from Windsor To Oslrame ready cooked. The boar** head IS brought in in solemn ritate. pteoeded by choir li<iyp sinning « carol asfollowaT I'he qneen'R lioar'» head in hand I t>a»- BedeclEtfd with hajra wid rueemarr. AnH I pray r^tl. my i>-<*ple l^ laarr- ijut>>-«afcis In (H»n'«'*.v'.. r^pu% Aprl deftfru Rcddaiu Uudo Mt* - Lord •■teward ttm» itrovia^o ihV In honor at the kin* of bUn ' ^ Oa ChristraH." to tw temo "'^ In Beeinenv Atrii Caput apri defsiv - Beddvn* tandea PobIbb -Rxehac^e A Servian Chrtstmar Otanor. The poorest family Id Servia will pinch themselves all through the year «o as to have money enough to buy a pig at Christmas Skewered to a long piece of wood, the pig is turned over a blazing fire until cooked, the gnests watching the process with increasing interest. After dinner stories are told and songs are sung. Santa Clans, who, in the person of an honored guest, is present to receive instead of to give presents, departs after the feast, deco- rated with a long ring of cakes around his neok and laden with such gifts as his friends can bestow. The feasting room is symbolically strewn with straw. —New York JoumaL -Why Santa Clans Drives Beindeen. That Santa Clans comes with rein- deers simply means he's interested in the wee little fellows still in lapland.— Philadelphia Times. 5RQ OOWILL PAY FOR ONE YEAR'S SUBSCRIPTION TO BILLBOARD ADVERTISING ^>O.V-fV AND THE DONALDSON GUIDE. TWO FOR ONE PRICE. •111 \ i • 11 i' /