Billboard advertising (Feb 1895)

6 Bfllboafd ^dVgftTs^ g. PICTURES IN ADVERTISING. John P. Lyons, in the Spatula. It cannot be questioned—we are all fond of picture*. This is one of the juv- enile joys that cling* to a man till he ia . Now Ihe wily advertiser is always on the lookout for universal huHM wealf neases.and ready to make the most of them. Hence, illustrated adver- tisements. But there are two kinds of pictures, and while the one serves the advertiser's purpose admirably, the other t ia this: the illustration should posses intrinsic interest, beauty, senti- ment of humor, something that initself appeals to the eye. And the second rule which is even more important than the first, in this : the picture should be ger- mane to the article advertised; it should if dossil.le, beautiful; he arouses oo pleasing senti* ment, there is no element of humor in the picture, and if the test were taken away, and one bad to supply ibe , l„-f..r •inly - Billy Bennett is evidently doing work for the Grand Opera House Tfork, ns that place of nmusem' doing a fine business. Billy is p would guess a yea on chewing gum I remember another illustration. Some manufacture™ of planters devo'ed the greater part of their ad to the pict- ure of four or five dogs This was an they ways appeals to every well ordered mind. But the advertisement lacked the great essential—there was absolutely no asso- ciation, which anyone could fathom, be- tween the dogs and the plasters. Any- one glancing at the advertisement hur- riedly—and that's the way the central public takes in its advertising—wonld naturally suppose that this was a kenuel rdogbreadad:tbatitbad anything todo of the kind that is given to "jollying" "Rocky" Moore gave "Eight Bells" a great showing when they played the Academy of Music, Jersey City. ''Rocky'' is all O. K, and has ■ move on him all the time. He knows Jeney City backwards. W. J. Woodie is Hughey Kernan's right hand bower in the way of billing the Lyceum Theatre, Washington, D. C r the ailments, could .Toiflnserate what sort of a picture is sort is a misfit, is to select a Tew of each kind Take, for instance, the picture extensively of late-at leaat aronnd Bos- ton hy the Metliu a Food people This is simply a handsome lithograph of direct it 10 advertised. To get the reader's atten- tion and then veer it off in the wrong attract it and then distract it, is as bad as never getting it at all. Yonr pietuae must not only catch the eye it must catch it for you When you go fishing you will find bail a highly useful commod.ty-but only where there's a hook iuside It sided affair. Now it takes a combination of two or three houses to get as good a showing .us he docs, and, if all reports are true, a good deal of dirty work is being done. But, Tommie, stick to them. Application, experience and brains are bonud to win. .ucu|i.miHi ojcirdtoard Now there's only one word on the whole advertisement; that is "MellinV bnt it d«an't take a very acute mind to pnt ibe word and the child together and get the the whole story Even if one has never heird of "Uellin'a Food,"he'l] know tha whatever "Wellin'a" is, it is something g.>od for children, and if he has any children, he will begin toinquire about it I recently noticed in the magazine* tittle pictorial ad, fairly illustrative of this subject. It is an oil stove ad of the A. C. Barter Mfg Co , of Chicago. There are two little tots, decollete to the soles of their feet, standing in front of the the stove, and that, of course, is i the whole object of the advertisement, 'f be picture not only attracts your attention, ago, and also atated that he tor*, an :llent record sa an advertising sgent. Al Beaumont, of Ch : cag-, takes ex- ceptions to the notice, and asks: "When and where Gen Irish got his reputation Mr. Beaninont, we would state that Geo. Irish was an advertising agent of reputa- tion when Beaumont was a waiter in a restaurant in Chicago, and that while we admit-that- we erred in the statement aa to Irish being connected with the Schil- ler Theatre at the present lime, he was there during the time Mr. Temple was the manager, and he waa also the adver- tising agent of the Anditorinm when Mr Beaumont had his "difficulty" with Mr David Henderson The writer of tbis article has known both parties for Ihe oast fourteen years, and never before yoiie question the abiliiy of Geo. Irish If Mr Beaumont desins. we will pnblish bis record and the reason ■ why he left the Chicago Opera House- It is not the intention of the editors of Billboard advurXiSIjio to score any- one, bnt rather to say pleasant things of ing is concerned, and he goes about bis work, in a pleasant manner that wins him many friends. J. R Simmons, of the London Theatre, New York, is cutting a wide swath amonii the Bowery billers, and his house to be pretty well represented at all times. In hia district, but he holds his , writ that popular playbom Geo. Focke has resigned as advertising agent of the GrlrwOld Opera House, Troy, N. Y. His old assistant has taken charge, and George is looking aboot for Barney Link was in town last wreksnd hiswhiskerswerealhingofjoy. Barney "BIFF" CLARK, genial subject of this sketch, of a faithful likeness appears above, I such a varied career in his long atricsl business, that we scarcely know where to begin and when to end. His first venture into the theatrical business was with Tony Pastor's Bowery house, after which he worked at the Greenwich Avenue Theatre, New York City, We neit find him at the Bowery Garden, 113 Bowery, (now torn down) where he worked for three years.- It was then-known sstbe Novelty Theatre. He then bobbed np at Jack Abie's Eighth Avenue Theatre, then to Miner's Bowery and in 1SS1 we find him- at Miner's Eighth Avenue Theatre; from there to theAJhan<bra.a;th street and 6th avenue. In 1881, he once more goea to Miner's alj|l>itt Avenue Theatre; from there to Niblo's, in 1 us 3: then to Peoples, where he remained until 1893 He then took Imro Foi on the road, and later, ''Mr. Potter, of Texas" After coming back from the road be took charge of Ihe Star Theatre, Brooklyn, and when the season closed, went to Terrace Garden Music Hal] for summer season. Again joined H. C. Miner's forces, taking charge oftheadvertisingatboth house*, Miner's Bowery and People* "Biff" was never idle. Every summer * him ■« 1 Ibe 11 He also did all the advertising for Sulli- van, in every fight he had at the Madison SquareGarden.andalsotorCorbett. H« did the advertising for Huber for his Prospect Ball, and many other affairs of great magnitude. Mr. Clark is blessed wUb a charming wife and a happy family of four boys and a girl, who are alt proud of their popular papa Mrs. Clark was before marriage, Daisy Norwood, a talented and pretty — L - J '— ' e of ihe so fat as to write a roasting letter con- . Now, this grizzly bear may have some local connection with this chewing gum, Tor it cornea, I believe, from Cult fornia, a State which, if I remember light, accords the griczly some official o the average mind the There is nothing about the bear that is Tom Henry,. of the Walnut Street Theatre. Philadelphia, says his town is lively now, and that it requires him 19 be ou the go all the lime to keep up with the procession. It is whisperer! that Tom is cultivating football hair, so as to be ready for a tussle at all times. 1,500,000.00 PEOPLE Viewing Morn ins. Noon and Night, i 129 Square Miles Of Advertising-Space In the 'City of Fomsi." Controlled Exclusively by THE 8.000 AmericanBillPostingCo. 110.000 m Sttnai i Ph.la4nlpb.ia. Pa., u. s. ». w j 3-Sheet Boards