The billboard (Jan-June 1895)

6 -n 1 r i>/~ ; . O Vi-vV. .; i. BTUboayd ^dvgrtrsYr)g. > i ' > -; m.-** Official Orjfan of Associated Bill Posters' Assoriot/on. PUBLISHED EVERY MONTH BY BILLBOARD ADVERTISING No. II W. EIGHTH ST., CINCINNATI, O. CO. James H. Hennecan, Manager. -ADVERTISING RATES.- "25 cants an agate Ifne witti the following .discounts, viz: 10 percent on on advertisements amount- ing to over 20 lines and lens tban 80 lines 20 percent, oft on advertisement amount- ing to over 80 lines and less than a quarter ;ot a page. RimXntG ADVKB.TISESTBNTS. . ' (Repeated or continued insertions.) ~ Rates on one page, one half page, one tbird -paga and one quarter page advertisement ' for two or more insertions quoted upon application. Smaller advertisement 25 cents a line subject to the regular rtiscuiio on sin- . gle Insertions and the following additionHl discounts, viz: 10 percent ofl for three insertions. '- 15 per cent, off for four insertions. - 20 per cent, off for six insertions. 25 per ceut. off for twelve Insertions. • Reading Notices.— With mm- or * e *. 50 cents per line brevier measurement, (which eduals'about eight ■words to the line) subject to the same discounts that obtain for single and continued advertisements. Space Contracts. —Special rates On con. tracts of I,0C0 agate lines and upwards may- be bad on application. Changes in matter are made without chance as often as the advertiser or agent may require. (Copy for all such changes must reach ms before the 25th of each mouth.) Special Advertisements— See page2. Kesp your- boards "in good" repair. Never allow them to become dilapidated. It pays. Boards that "are well Vept are an ornament to a town,-'and the financial outlay'necessary to maintain them in first-class style'is the best kind of an in- vestment that their- owner can make. There is au old saying that has it: "The best way to secure the respect of others is to respect yourself,"' and by this same token, the best way t ■» excite the interest of others, "is to get inte ; ested yourself As soon as a bill poster succeeds in doing so', neat, orderly and well-kept boards follow soon as a matter of course, and prosperity is never far behind. Smaller advertisements 25 cents an agate SUBSCRIPTION. One Tear, in advance, SO cents. Six Months, 50 cts. Single Copies, 10 cts Billboard Advertising is sold m London at Low's Exchange. ST Charing Cross, and at American Adver- tising bewspaper Agency, Trafalgar Building: Kortk- umberland Ave.. W. C. In Paris, at Brentano's. 17 Avenue de I Opera. ' The Trade supplied by mil ITeujs Companies Remittances should be made bv cheque, post office or express money order, or registered letter. . The Editor cannot undertake to return unsolicited manuscript. When It is necessary to wire us eopv and instructions for advertisements, great sav- ing may he had h.v recourse in the Donaldson Cipher. We are conversant wttb the use of the Code. - Address all comunications. for either the editorial or business departments, to BILLBOARD ADVERTISING CO. No. 1] West Eighth Street. Cincinnati. Ohio. Many bill posters who are members of the Protective League of American Show- . men attended the second annual Con- vention of that body, and manifrsted the keenest interest in. the proceedings and . .deliberations. It ;is to be hoped that - more of the members of the craft will . identify themselves with the movement -before the next annnal meeting. The interests of the showmen and the bill .poster are to a very large extent identical! .-and anything which influences the bus- iness of the showmen, will to a greater or less extent influence the interests of the bill poster. No where is this so readily apparent as in the. matter of ex- cessive and exhorbitant licenses. Every - town or city that possesses an ordinance -. of this character, is a town which show- men naturally prefer to stay out of, and this strikes deeply at the very root of the business of the bill poster of that city. The Associated Bill Fosters' Associa- tion which convened the day following, was well attended, and many of the mem- bers grew quite enthusiastic over the work accomplished. A detailed account of the proceedings is -given in another ■ column. It is to be deplored that a feel- ing of soreness made its appearance among the showmen, over the fact that they were Debarred from attending the A. B. P. A. convention They seemed to think that having thrown their doors open to the bill posters and invited them to participate in their deliberations, that the bill posters were guilty of a direct and flagrant violation of courtesy in pursuing the course they did. A little thought would haveeuabled the agrieved parties to have avoided the unpleasant- ness. No billposters attended the Pro- : tective League Convention who were not members of that organization, and as members, as fully entitled to attend as any showman there" It would seem that tinder the circumstances, small grounds - :.LOOK OUT. Dan. F. Clihe, Manager of the Peoria B ! ll Posting.Co.,.recently attached $1145 worth of medicine in a wholesale drug house in that-city. The action was broueht in order to recover, in part, the sunt of $23 25, for bill posting.- due- Mr. Cline from The Rocky Mountain Medi- cine Co., of St Louis Mo, and which he had qeen unable to collect by the usual methods. The best is the cheapest That's why the bill boards affort the cheapest service of all advertising mediums. ' A SIGN containing the firm name-and office address of the city bill poster should surmount every billboard that he . owns Too much stress cannot- be laid upon the importance of this measure "The same idea can be supplemented by the use of one-sheets, containing a catoh- ..line- wr»h~ firm name and office address. The following few.suggestious will illus- trate the idea: ,, . ; A. B. Means, city bill poster of Wash- ington, Pa., regards Billboard Advkr" TISING as a solicitor of more tban ordin arv merit. The Price advertising Co , of Toronto, Ont., have ordered twenty-five subscrip- tions of Billboard advertising for distribution in Toronto and vicinity. The Bill Posters* license at^Newark, N. J., is $1000.00. exist upon which to sustain the charges of discourtesy. The following item clipped from a Brooklyn, N. Y. paper, possesses, more than ordinary interest: An ordinance." requiring-bill posters td pay a license fee of $ -00 was vetoed by the Mayor of the citv. The Mayor said the sum was .top large .and w<-uld create a monoply._ The Common <- oun _ cil sustained the veto ' ■--"■■■ It is difficuP to conceive how the'hon- orable Mayor in question'arfived at such a remarkable conclusion:' The amount in question is entirely insignificant and would no more prevent legitmate com- petition that half or quarter the amount. It would however prevent irresponsible people who possess no more capital than the amonnt involved in the purchase of a brush and bucket, from annoying rot only a legitimate firm, but the public at large as well We have been honored with the ap- pointment of Official Organ to the Associ- . ated Bill Posters' Association A resolu-.. tion to that effect having been introduced at the recent convention by Sir. Burl Chapman and carried unanamously In acknowledging the compliment con veyedTby the appointment, we will only state that we shall always endeavor to prove worthy of the confidence reposed. , in us. and will lose no opportunity to to advance the interests and aims of the A. B. P. A. In this connection too, we desire to sav that our columns are open to the officers and members of all state organi- zations. We are firm believers in the efficiency of all trade associations, and always ready to lend our aid to any movement tending to augment their scope or increase their usefulness, All you have guessed about the value of posters may be wrong. I[d like.to talk it over withyott.- "CITY BILL-POSTER, 219 SMITH ST. Jaum-to© Advertising Space on Phis Billboard. ADDRESS JOHN SMITH, City Bill Plater. 219 SMITH ST. And hosiers (Pay (Best of All.- : If you. care to argue the matter, call oil of address JOHN SMITH, Git; Bill Poster, 19 Smitb . Hennegan's "Pay" poster is another good idea, which has the added value of pictorial display to enhance its strength. All of these pos' ers can be had at small expense from almost any poster printer, and iie'sides being good " trade getters " are hse'til to dress tip the boards and keep them from becoming frayed and ragged Then, too, there is nothing that will make others .believe in the value of posters like evi lence of tlie fact that you ' yourself believe in them. The free list has been entirely sus- pended. Anyone receiving the paper this month who has not subscribed, will understand that someone else has sub- scribed in their name. The Curran Bill Posting Co. have ordered another lot of our three months subscriptions. Of all advertising mediums, there is none one-half as prompt as posters, none one half as profitable. ., T posters pay prodigious , r profits. Proof 1 :- Produced Call on or address , JOHN SMITH, City Bill Paster, 219 Smith St. I know something about their advertising value. If you want to talk it over -[call on or addres's^, . \ ,#, Gity Bill Poster- IP y ,u are not a good solicitor, and do not rare to hire one, try Billboard Advertising. Twelve three .months' subscriptions for a dollar. Constant Reader.— Either is cor- rect. Bill signifies poster and poster sig- nifies bill, while bill poster signifies an expert in the art of advertising. In Boston, hereafter, theatre posters which d'splay the female form clad in Unfits will not be permitted to be,posted on Boston billboards until the committee oil licenses of the board of aldermen have approved of the same. This .is the result of the recent crnsade against the theatrical posters, which has been going on for some time. BTTTboard j^dVgrfcfcrrig. ill '■1 f The Associated Bill Pos- ters' Association. OF THE UNITED STATES AND CANADA. IN SPECIAL CONVENTION First Day— 1:30 o'clock Session. President R. C. Campbell in the chair. Present, R. C. Campbell, Chicago; J. Ballard Carroll, Secretary, Albany, N. Y.; •Ed. A. Stahlbrodt, Chairman Executive Committee, Rochester, N. Y.; C S. rHoughtaling, General Contracting Agent .New York City; T. J. Murphy, B. Lynk .Brooklyn; C. M.Whitmier,Buffalo, N.Y.; W.J. McAllister, Troy, N. Y ; Geo. M Leonard, Grand Rapids, Mich; W. H- ■;Walker, Detroit, Mich.; F. R. Fitzgerald* i.Milwaukee, Wis ; Chas. Heverin, Louis- ville, Ky.-, H H. Tyner, Springfield, O. Chas. Bryan, Cleveland, O ; John Chap- man Co. Cincinnati, O ; Jos. Furstbrook Toronto, Can ; and several members of State Association. Minutes of the last Special Convention held at New York City, October 16th and 17th, 1894, read for information.' The Secretary read the Call for Special .' Convention now in session. President Campbell and.Mr. Stahlbrodt fully explained the benefit to be derived from the agreement and bond scheme, in which interest, Mr. Stahlbrodt visited a number of the larger cities recently to receive their endorsement. A general discussion was indulged in by all-present, and lasted until adjourn- ment at 5:30 o'clock Recess taken until 8:00 P. M. The further discussion upon the agree- ment and bond was then taken up and the same, together with the work of the Ex- ecutive Committee, ratified. The next order of business was the ad- visability of locating a permanent office of this Association, in New York city. The matter received an unanimous assent and upon motion, the President appoint- ed the following committee to draft res- olutions setting forth the most feasible plan for accomplishing the same; viz.: J Ballard Carroll, B. Lynk, George M. Leonard, Ed. A. Stahlbrodt and R. C. .'Campbell. At 10:30 o'clock the session adjourned to Thursday, 9 A. M The committee at once going.into session. MORNING SESSION, SECOND DAY. President Campbell in the chair. Mr. Ed. A. Stahlbrodt moved that the . Secretary be instructed to set aside a page of the minutes to the memory of our deceased brother, John McQuigg, Ironton, Q. And that he tendes the sympathy of this Association to our de- ceased member's widow- and faa&ily. Mr. Joseph Furstbrook asked that the membership of Mr. Joseph Price be trans- ferred to the Price Advertising Company, Toronto, Ont : Request granted. Mr. George M. Leonard moved that the action taken at the Annual Convention at Philadelphia. July last, relating to hold- ing our uext annual convention at St. Louis, be reconsidered. - - Carried. • Mr W. H. Walker invited the Associa- tion to hold its next annual convention at Detroit, Mich., nevt July 9th, roth and 1 ith, and upon motion same was accepted Mr. C, M. Whitmier moved that Mrs John McQuigg, of Ironton O., be elected to succeed her late husband, to member- ship in this Association. Carried. Mr. Stahlbrodt, Chairman of the Ex- ecutive Committee, reported that the States of Montana and Pennsylvania have been duly organized, and that the Secretary be instructed to issue State Charters to the same. Carried Mr. Burl Chapman moved that we adopt that friend of the billposter— Billboard Advertising —as our official journal. And that the thanks ot this Association be tendered to Mr. Jas. H. Hennegan. Manager, for the elaborate treatment of all subjects in the elegant issue of the New Year's number, 1895. Carried. Mr. T. J. Murphy moved that the Sec- retary be instructed to notify all mem- bers in arrears, that unless all indebted- nesf for yearly dues to this Association is liquidated on or before March 1st, 1895, they shall be stricken from the roll. Carried. Mr. J. Ballard Carroll, Chairman of the Committee on New York Office, reported as follows: Having carefully studied your wishes relating to the opening of an office in the city of New -York, and coinciding with your views,' this committee would respectfully present the following pre- amble and resolutions for your approval: Whereas, we the members of this, The Associated Bill Posters' Association of the United States and Canada, in Special Convention assembled, appreciating the importance of equipping and maintaining an office and official headquarters of this Association, for the purpose of encour- ing bill board aQve-rttsirtgi. and to more fully enable us to systematically organ- ize the business ot om posting tor ' lue control of a better and healthier service to the patrons of bill board advertising, Therefore be it Resolved that the Chairman of the Executive Committee, Ed. A Stahlbrodt, be, and the same is, hereby instructed to procure suitable offices for the purposes above set forth, or for any other benefits to this Association, in said city of New York, at once The expense of fitting np and maintaining the same to be borne by and at the expense of the members of Association. And be it further Resolved, that the President of the Association be, and the same is, hereby instructed to enter into a contract with the aforesaid Ed. A Stahlbrodt to take charge of the same. 2. Be it Resolved, That the members .of this Association be assessed pro rata according to population of their respec- tive cities to create a fund for the guar- antee and use in maintenance of the aforesaid office in New York city, not to exceed the total sum of seventy-five hun- dred dollars ($7,500), for the term of one year from date. Resolved, that in case any members neglecting to pay their proportionate share toward the objects above set forth, for any reason, by February 1st, 1S95, then all moneys accumulated over and above the amount necessary to defray the expenses oT the same shall be divided pro rata among those having become respon- sible for the undertaking of the aforesaid sum. 3. And be it further Resolved, that lrom and on and after February 1st, 1895, members of this Association, and of State Associations, holding Charters front this, the Associ- ated Bill Posters' Association, of the United States and Canada, shall not post work of a National character foranyper- son, firm, or corporation.without first having notified our New York represen- tative, Mr. Stahlbrodt, the nature and class of the work to be posted, for what firm or corporation, and, the amount of sheets and stands of the said work to be posted, and receiving instructions that said firm is in good standing with the members of this Association making an arrangement with any traveling agent representing a firm not in good standing with this Association said arrangement or contract is revocable upon notification to that effect from our New York repre- sentative. 4. And further be it Resolved, that on and after Febrnary ist, 1895, each member of this Associa- tion shall pay only one commission or discount on any National work he may receive and that the same shall be paid to our New York representative, in the sum of ten per cent on all work received of a National character. All of which is respectfully submitted J. Ballard Carroll, Secy. B Lynk, Geo. M Leonard, R. C Campbell. Upon motion, the Chairman of the Executive Committee was instructed to send a list of the members of this Asso- ciation and State Associations to the proprietors and general agents of circus- es and requesting them to use our mem- bers in preference to opposition bill posters. The thanks of the Association through President • Campbell, was expressed to Mr. Ed. A. Stahlbrodt for his painstaking interest on behalf of our institution in lidV Lug (^,u,dA^cd ..ii\_ ,_.;...... ^-s—-.- ~ <• this country on behalf of the agreement and bond issue. Adjourned sine die. J. Ballard Carroll, Secretary. The members pf the A. B. P. A. who at- tended the convention at the Emery Hotel, are loud in their praise-; and ap- preciation of mine host, L. F. Hunt and with reason for a more genial pleasant and all around good fel'ow does not ex- ist. Contrasted with the treatment accord- ed them by the grasping management of the Continental Hotel of Philide'phia on a similiar o ;casion, ths inemte- s feel that Mr. Hunt is entitled to special men- tion and Billboard is glad to voice the fact. A FOSSILIZED ART CRITIC. Speaking at the meeting of Sorosis re- cently on the subject of pastels, Mr. Chap-ey, the art critic, exhibited a copy of the famous "Bel'e Chocolatief" of 174.2, and remarked that the fact of its having been used time and again as an advertisement took all the pleasure out of it for.,him. Surely Mr. Champney should have remembered that a recent exhibition held at Paris has shown that many men of conspicuous genius are at present engaged in the production of charming posters full of feeling and strength. The show ran tke Salon itself close in in'.erest, and yet all the pictures were part of advertisements.— AJ. J". Evening Sun. Mr. Sanford H. Robinson sends us the following clipping. A Thought for Newspaper and Magazine Advertisers. It is a mistake to handicap newspaper advertising by expecting it to do too -much. The newspaper is a splendid place to present an argument as to why people should by your article in prefer- ence to somebody's else. But small space costs dig money, and, if the paper is any good, there is lots of other interesting matter to hold the attention of the reader. Display advertising gives big space for little money. It is a tremendous help to pithy news- paper argument to have the name of the article greeting the eyes of the people from fence and wall as they travel through a city; to have it salute the read- er as an old friend as he steps into the horse car. Last and best of all (if it is a propriet- ary article), the very acme of help is obtained if there is a bulletin board on the side wall of the retail store where the article is sold. It hits the possible - buyer right at tha time and place where, if a desire for it has been crea -ed.he opportunity to purchase is immediately at hand. Does this place Display Adver'isingi" opposition to the newspaper? No, a thousand times, no! It is the newspap- ers brst friend; its greatest help. Everv new advertiser that enters the field of ^publicity, by his very demand for it. increases the cost of space and also makes space less valuable^for the more people that are shouting, "Come and buy of me," the louder the one must shout to be heard above the crowd .. imsis wuy,w*u» -iit.uci^cw.« ft .---o nition of its importance as a trade factor advertising is so serious a problem to-, day. This is why newspapers can't do it all. This is why Display Advertising is the friend and co-laborer/ not the rival, of the newspaper.. It makes it easier to get results. Any proprietary article that seeks publicity to day, ignoring the value, of Display Advertising and sticking ^to newspapers alone, is as badly handi- capped in its advertising methods as is man in the race of life if he lacks one of his senses. He may getalong without it but it is "deuced" inconvenient. O. P. Fairchild, the veteran bill post- er, of Covington, was as happy as a school boy during the convention, meeting many of his old friends. Scarcely any theater advertisements in the New York papers contain any i»- forruation in regard to the prices charged for admission, arid several have nothing to indicate when the performance com- mences or where the theaters are lo- cated. Printers' Ink. Peter Sells has several brand new ideas in paper for next season. All of Sells Bros, paper will be of the best for the season of"95. It will be equally divided between the Donaldson and the Stro- bndge Companies, Montana is getting her share of Bill Posting at present, it. is good territory for Advertisers to work in. The Admiral Cigarette is being billed heavy. Mr. Philip Oliver of Findlay, was one of the members of the Ohio State Asso.j' ciation present at the convention Bill Posters can look for a big bObm in business in the spring, everything points to a revival of trade v } ]1 till I i'lff 31 sl I 1