Billboard advertising (June 1895)

The O. J. Godi Co., New Yohk, May sath, 189s .Editor BittDOMLD AdvebtisinC, D '" our very fair attitude in publishing both sides of the "Stablbrodt control letter sent to Sir. L. N. Scott, of St. Paul, Minn., relative to a special contract for himself sod the adoption of a special ■ „„ll for commercial work. As it is the province of the press to push the adoption of such measures as it considers will be of material benefit to the public at large and its subscribers in particular, also to oppose the things not approved of, just give the matter fair consideration and if you think it is right, lines only, aud know that de ns to Mi r to"the b Yours for business, The O. J. Guns Co, O J. Gude, Pit* Note. —The above letters from the O. uce to members of the A. B. P. A. an iters generally, hence they are nev i we gladly give them space in o We hope that by opening yonr columns for the discussion of this and a hundred kindred subjects which are of the great - or three months apart, as is the gei cnstom at the present time. It adds needed >tabilty and chart to this method of publicity, besides I derfully increasing the possibilitLe responsiveness to the advertising, a The biH posters of New Yorkand other rgc cities who have encouraged the in acknowledging 'infracts that we common sense of the individual bill pos- ters and suggest ways and methods by whi:h the business can be If it hits you as straight ts possibil- combined. to methods The opera house management yester- day covered all their bill boards with the "Black Crook" show bills. The display or the human form in lights was pretty "loud," and soi I " This morning it was found that all the favorite* of the row were dressed in doubt seed this lusiuess. Bill posting is a'oe our business We ha v. year demonstrated mo ities than all other 1 Some bill p isters have because we would not a;ree that we knew would dwarf ins crease the growth of the busii rue latest tm, -4,** were a little shy in the tccu and pink neck ribbon rouble? The Dili boards attracted double the atfatnluii they did before.- Quincy, Ills. Htrald. G E & C. E. Rdmbv are the city bill posters of Wsukegan, Ills. They have established a splendid service. Printers' M prints an article on hill posting by Charles Dickens, from which it appears that even iuthatdaytbe news- Dsper relied on the bill boards for their It ia a si order has been helped very largely by the good work done by the bill posters country on the last '■Tntti Frutti" billing, in spite of the endeavor or Mr. Stahtbrodt to "queer" We tried to make this renewal order for three months, and could have closed niandothercitica, if we had in bill posting, heart and sou oelieve just as earnestly in effort, when under a wise gnit New York the it work nearly eqnals that posting. x Why should not the H profit tr There have been two meetings of State organizations recently bnt in neither in- stance were we favored with an account of the proceedings: If same had been t comes in contact forthcoming, we would gladly have given ted effmt on these them space. 1 follow up Ibe advantage ELDER, JENKS & RABORG, 'Excelsior' areas Paste — aim, —; BE POSTERS'BRUSHES should be made to advertisers for a con- tinuous billing of three to six months. It make* the service much easier and simpler for the bill poster. It gives him assurance for hia spac c covering a substantial period, which is alio a sufficient guarantee for him to profitably make any needed extensions of his holdings. Experience has proved that it increases the volume of hill j " of the Mil poster. deavor on our part to cut prices simply feel that this is an appro time to bring up this issue for gi discussion aud intelligent.action o part of the bill posters, aud have * Size s inch. Price $30.00 per do 93.25 Each. Extra Extra for Clreaa E4_DER,JEHKS&RA30RG Bratti Maoutaelunn. ZZT-ZSSZZE^ZtZZ* 137 N. Fifth Street, Cor. Cherry. PHILADELPHIA.