Billboard advertising (June 1895)

OskMh Fair A*»ciatlo... JBha! Oduwh. OsVojh FalrA. ORiaiN OF POSTERS. Boiion Transcript. • That playbills were introduced in Eng- land at au early period of existence of legitimate drama is beyond a doubt, for THE FAD FOR POSTERS. A New Mania in Collecting Which We Owe to the Parisians. PRINTERS' GOSSIP. IViu-iil Marathon County Agricultural Society. Tlinyer.Kt'y. Opinion WMtEenu. Tfpff Bend Agrieulli ONTARIO, CANADA. Ca:npbfliror<l. SrvniDur Agricultural - F. Bontiyia-llf. — long ago as broof. ■Treatise Again: iug, Vaine Playes," printed in 1579, the author Rives ua to understand that those who were addicted lo such things used to "set up Iheir billies npon postes (and hence the name 'posters' for the large street bills was presumably derived) cer- tain dayes before, to admonish people to make resort into their theatres, that they may be thereby better furnished, and the to fill their purse with The eailiest copy of a of Five Hours," printed in hand, and reads: This day being the 15th of December, shall be acled as a new play, never played before, called' The Adventures of Five Honrs." The posters simply gave notice to the public, who would otherwise have been, left iu ignorance of the play to be per- formed ; but when the regular playbill : of the _ audience, it is impassible to state with anything approaching lo accuracy. A copy of the earliest that was known to eiist was unearthed by the late John Payne Collier, but unfortunately Mr. Col- Iter's connection with a spurious Shake- speare folio makes doubtful the authen- : any of his discoveries. The playbill reads: By His Majesty-* Com H uy of Comediaiu. at the which has' brought in branch of commeri from unimportant. The successive stages of this commerce in posters are interesting to note When the Gist works of this kind their campaign. How could these mural frescos be secured ? To peel them off the wall one's self at night seemed the sim- plest plan, but it was also the most dan- gerous. It involved the risk of being caught in the act, taken to the police station and soundly fined, to say nothing "of the risk of ' peeling" them badly and getting off the wall only a thing of tatters. It became necessary then to secure the complicity of an all powerful personage- tie bill poster. How many great collec- tors, honorable and honored men, rich and well placed in life, have bowed down before his majesty, the bill poster! The paster of posters, realizing a snm which varied with the importance or the vogue of the matter in hand, came to deserve the name of the nnpaster of posters. That was the primitive period, the stone age of poster collectors The bronie age began when one or two print the neighborhood of the qua?: which they sold to their the above heading a - column news and comment, of interest to poster printers. Sauuei, booth, whose father esta, Wished tbc first poster printing establish, ment in thia country, is now with the Empire Show Priming Co, of Chicago. He is one of the most popular men in the The Walter L. Main Shows' paper has excited more admiration and talk than that ol any other show on the road. The chief charms of the paper liea in novel lines npon which it is projected. The idea originated with W. E. Franklin* Printers' Association, will be held at the Fifth Avenue Hotel, New York City, on Monday, June 3rd, at 11 o'clock. Mr. Thos. S. Dando, of tie Philadelphia Led- ger Job Office, has given much time to thia Association, and it is to be hoped flood of demind finally decided that it was worth while to arrange with the pro prietors of the posters themselves that a part of each printii'K should be reserved 0.- Seis- ing establishment in Chicago. Jim, as he is familiarly and affectionately known among showmen, always makes a rocceaa of show p-ii.ting, bnt not always of abow badness. His former connection wilh Ch a a, Erin Venter, cost him his position with the Enquirer Job Office in Gin- do well to place themselves in communication with Wal- ter G. Cooper, Chief of the Department of Publicity and Promotion of the Cotton Stales and International Exposition Co., of A'lsnta This insiitu'ion is even now putting oat vast quantities of distribut- ing wark and will fairly inundate the country before September neat. What has became of the proposi to do away with posters recently a^it, "-v the New York Dramatic Mirror ? of bringing about thia state of iffairs. Whether we shall be 51 md we desire the printer: ifTorls Helpnsbyprtceptand exi inppo:t us by subscribing and p V E invite poster printers in general lo end us sampTesof their odd, unique or loverone sheet posters, and photographs f anything especially line in tbrce-shee' B ud svnda. We will reproduce them iu niniature in our columns, wilh credit ud comment without charge. Do not Tbeie is do charge when ibe u a.ldress is set in nonpareil. W p..yed iubJidf.ee type, a mere