Billboard advertising (July 1895)

Billboard ^ dygt-tfofns- A NEW RICHMOND IN THE FIELD. ILLINOIS BILL POSTERS* PRO. TECTIVE ASSOCIATION. A ne". association of the Bill Posters of the Statu of Illinois, was organize J Jane iStb. It is regularly chartered under the laws qf Illinois, with the following officers P. F. Srhaefer. president; W. J. Born, i ice-president: C.K Runey, secretary ; C C. Maxwell, treasurer; directors: C. E. Perry, Hugh Hall, A.J. Turner, F. W.Jenks, and " Roley. A new feature of the Associi and a novel one, by the way is a clause in the application for membership ihe pro- visions of which bind the applicant in the sum of one hundred dollars for the faith- ful performance of all contracts entered into, while a member of the Association. Before any applicant can qualify bis sp plication must be endorsed by two sure- he casbier of so bank must certify to the ing of the sureties. The initiation fee for the present con- sists of the merely nominal sum of three dollars, but it will doubtless be increased to twenty-five dollars in the near iuture. The first convention or the new body will be held at the Briggs House, in Chicago, July 5th, 1S95, which is suffi- cicut evidence that the members are not superstitions in-as-much as Friday aa an Distributers' Chat. Many distributers especially those with long country routes are adopting the bicycle. The "hungerless horse," in be part and parcel of the regu- in the cir Eddy & Kennedy, sdve 1 lising agents, Chicago, advertise that they will pay salary, arid expenses to travel for dis ri- bnlers. Applicants must enclose ft nr cents in stamps. ThePabst Brewing Company, of Mil- waukee, Wis., is patronizing distribute,* very largely. They pnt oat 11st quanti- ties of circulars and booklets. Under 1 inch find it passible to carry wn programmers, are the circuses very few of the larger minstrel Matter put out by these employees is nnifortuly well done, but tbey commandbig salaries and the added expense of hotel bills and railroad fares, which of course is bom by the employ, r i it would be if placed in the 1 ■gnlarly established distributors. Be- dea this too, a traveling programmer e to his out of the day that he can dev, work. Inasmuch as the time 1 on trains must be deducted from his working day. Added to this, he labors at a disadvantage in 1 UUfdU iritywitl The invitation to the convention ia a Notice to Bill Posters. GBNTtEMAH : Yon are cordially invited to atte next meeting, which will be held on July 5th, 1895, 10 A. M.j at Briggs' House degenerated the past few years, as yon know, and ougbt to he placed on a level with other successful industries. Your earnestly desired, The i rapidly Increasing and we look for one of the largest attendances yet held We want to impress upon you the im- portance of being a member o( O alt Advertisers who do Out Door Adver- tising, and we want your name on this list so that you can derive the benefits that will accrue through our Association. Please fill out the enclosed application and. mail it to C E. Runey, Secretary, hear what we have to say, as we wish to adjust*. Scale of Prices. We shall en- deavor to entertain you to the beat ofour ability by extending the courtesies ofthe unless they can furnish satisfactory reference, as to their honesty and integ- rity. We are bound to weed out the in- competents and establish a clientel of The International Association of Dis- tributers of North America, which started with eighty three charter members, resi- ding all over the Continent, is a move in ction. Anything which to improve the distributing service □dorseDerit and support of this paper, consequently « express onrsclves as entirely in 1 with the aims and assertions of the mentioned body and we reconuneu distributers at large. The onto follows, viz I 1.. M. Box 313, Springfield, o. Geo. E. Fisher, first vice-president, 1505 Farnum E Omaha, Neb D. W. Scofietd, a president. Box 14, Ridge I Thos. K. Dnaboraw, treasurer. Brandy Station, Va. B. M. Hnrley' recording secretary, 1 is Madison Street, Tiffin, 0:, W. H. Steinbrenner, corresponding sec- retary, 513 Vine Street, Cincinnati, O. The portrait on our front page this month is that of Mr. Walter G. Cooper chief of the department of publicity and promotion ofthe Cotton States and la- Mr Croper is a newspaper man of wide and varied experience. He has served on the Atlanta Constitution, besides con- ducting his own paper in Rome, Ca., and is eminently qualified and fitted to ad- vertise a gigantic affair like the one leia now identified with. While he claims New York Office, 117 W 4Jnd Street. It is rumored that the World's Dispen- sary Medical Association with headquar- at 663 Main Street, have in press the largest edition of distributing matter ever put out by a house oi this kind. Recognii.d distribute™ should place depending on the local manager for their Occasionally too, it ia well done, but for the most part if it ever leaves the bill room IS only to be thrown down the nearest sewer. This is astate of affairs which Bih-boabd Advertising inter ds to remedy with the assistance of the dis- nd onr beforetheattentionoftravclingmanagers If distributers would keep in commu- nication with the printing houses, they wouTd receive a many a valuable Up and pointer. Printers who have large con- tracts for circulars, pamphlets, booklets etc., generally know just what section of country they are" :eep in touch with advertisers. Keep xtoi j. It will bring yon A Wail From The Chicago Post. The correspondent "Observer," who tfai n k s—Lesl ie's Week ly meddlesome and the bill boaVd nuisance in Chicago, ia carrying civic loyalty a hit too far.' The plastering of walls and fences with vulgar, unsightly and in many cases in- decent bill boards and signs is a disgrace to the city. The authorities ought to atop it, but they will not, and many fine neighborhoods are rendered unsightly by the villainous crudities of biU posters and "painters." They destroy the effect of many of the best buildings in town. Some time ago an attempt was made to induce the police to prevent the disfigure- ment or prominent streets with these horrors It ended, in failure. But if the police are not able to abolish the nuisance and the council won't act, tbe public spirit of the community ought to be aroused to prevent landowners from rent- ing their frontages for bill boards. The best way to do this is to point out to c to W. H. Donaldson, pnblisber of the Donaldson Guide, Cincinnati, (V. and have their each. We always supposed that it w be only a question of time, until the; ernment got after them. r less inter- they all give way to the poster. The other day one of the brighest ad- vertising men in the country said to me that he believed nine-tenths of the ad ver- didnotpay. Not w near he ia right.. the magazines know whether or not that advertising pays In many cases, of course, it ia next to impossible to trace results. It certainly seems that a great deal'ef valuable space ia wasted. Per- haps not entirely wasted, but used so poorly that the returns cannot be large enough to make it really proli table. Mr. Maries Austin Bates, Printer,'Int. Bill posters are all more ested in the forth fourth a of the Donaldson Guide. Thi work has passed through three t and is now recognized as an an and standard publication by actors act- i, perform its, n s as well as showmen. Every bill poster should see that his town is prop, erly represented, that its halts as well as theatres are described, its resources set - forth, its population properly quoted and. its advantages adequately represented Billposters can have their names and residences set in black faced type, a, merely nominal expense. Inquiries should be addressed to W. E