Billboard advertising (July 1895)

Association, of the United States and C.nada, to be conversant with tbe aanual report of this Committee before going to ilie Convention to be held at Detroit, Mich, July 9'Jj, loth and nth. to that all may be fully prepared to thoroughly understand what has been the duty ol ibis Committee, and success attended it aonally visit, or write our- members, in order that they may properly understand the object of the same, and to have them sign tbe same for the faithful perform- i their part, and that Tbe chairman of this Committee did personally visit a number ol the larger cities, and by writing to others, succeed-. ed in having tbe agreement and bond signed, (by which each. one is liable to damage iu the sum of two hundred dol- lars for each offense iftbe failure of agree- -is proven) by the f " Rife & H Lloyd Moiley, Washington, D C Burton & Lambert, Richmond, Va. Newark Bill Posting Co., Newark, N. J. J a*. F. O'Uealia, Jersey City, N J. Jas Fi O'Mcalia, Bayonne, N J. Reese & Long, Scran Ion, Fa W. J. McAllister & Son, Troy, N. Y. J. Ballard Carroll, Albany N Y. Gacrge Castner: Syracuse, NY. Rochester Bill Posting Co., kocbrsler, N. Y. Erie Bill Posting Co., Erie. Pa George M. Leonard, Grand Rapids, Mich: " Cream City Bill Posting Co, Milwaukee. Wis. L. N. Scott, St. Paul, Minn. M. Breslai Thos. Mai Denver, CoL s City I I Co., ; display advertisers, and in order to do this it becomes necessary that the mem- bers of this Association are prepared at all times to fully carry out any and all ' d to them. In no leeipect those "t the hands of the bill poster. It is therefore manifest to every thinking per- son that the prices charged by tbe Asso- ciation for 'guaranteed displays" upon all legitimate and protected boardings cannot be maintained at less than Asso- ti ition rates. Now. this being so. it be- hooves the members Ol our Association to stand fast and insist proper and first-class work be flutneesatwork to break the scat*, prices as adopted by thi ._ amlupjnthe advice of this Ct i bat President Campbell cal'ed a speci convention to meet at New York Cit October 16th and i;th, .894. n was that time, that those of oui "ho could, paid considerable attention to the subject olution was adopted, after n com mi Li 1 composed of President Campbell and M Stahlbrodt, hail spent a whole day vain, inurgiug upon one oflbe 1 " ing solicitors of New York Citv, tbat be adopt the scale of prices as promulgated by this Association, that, "the Chairman of the Executive Com City, J. H. Brooks. Leavenworth Kan. All of I hose having signed the agree- ments and bond, have (he utmost faith in its general good intentions toward (he advertiser aa well as for the bill poster. It is only to be regretted tbat the Bond plan was not universally adopted by every member of the Association For, bad -that been tbe case, al sociatiqn prii ently K 5 paper. resolt to the advertiser and and trouble from that source over with. But is thus with all large memberships, especially when only a part attend a convention at a time If every member of this Association did ant make it h ; s duty to f d*h<a methods will draw litem close around ns. Tbe wide awake and sagacious busi- ness man is fast coming to a -.<■ Vization of tbe advantages of Bui. board Adves- theoiber adverti;ing medi- who will de of what good ia such a showing to any- one? All that Idnd of work is a detri. ment to oar business, and the sooner it is dropped the better for ourselves, and the advertiser generally. Another Special Convention was called ■nefils to be gained f well batanc .right. . O., January 9th and loth, if the billboards, every turn of the head alb leave the bouse, and whose effects you pinion tbat cxist- face at ing matters at rest; for tbe moment you agaii forth upon the highway the: forcing i 1 office in the City of New York. It was resolved that the chairman of this Committee open such renture an office, and President Campbell made is tbat arrangements with Mr. Edward A. Stahl- legend brodt to be the representative of tbe to-day Object to paying twelve cents per sheet for 1 tec ted service" upon protected hoardings? We answer. No! Why ? Becanse he is fully aware that he cannot expect such valuable considerations at a lowtr price. Gentlemen, it is not so mnch tbe price you have to dtal with aa it ia, "will yon guarantee tbe service.' 1 They are only t now where the full As- i price is not adhered to, strictly by bill posters throughout the county Our prices are taken up and demanded by mam- ously as by ourselves. Bnt, we must not onlyinsist upon and receive the Associa- tion price, we most also see whatever tbe contract may demand upon otr part, is fully carried out by ua. The only method by which an adverti- ser can check up his paper afier it is posted, is through a "listed and protected showing-" When tbe advettiser can feel satisfied that be can find every sheet of his paper every day of the thirty or sixty growling at the three cents per week price. By paying this price he not only also goes upon the better class of pro- tected hoardings bill poster wants to treat his 1 better on account of receiving * better price, but thelawof circumstances forces the bill poster to pos- four or eigh' weeks' showings upon protected boardings, where otherwise tbe unlisted paper is by ibieAssociation. Although it is riot self- supporting its influences for good to tbe business Is greater than any method now in view. It will become more useful in the future to both the advertiser and the billposter. There are many reasons why it should receive the fnll support of the UeiBlU IICll'IC LUCVUltCbllUU mi *j It is the sincere desire of this Commit- tee tbat every member of this Associa- tion attend the coming Convention at Detroit, Mi>b-, July 9th to 1Mb. By all pulling together our Association will be an organization of strength, A number of changes to the constitu- tion and by-laws will be presented for adoption at the Convention—especially the enlarging oftl sually p. And usually il r for , ELDER, JENKS & RABORG, * Excelsior* Circus Paste 'lpoTtemisim bond, in the sum of f 127 N. Fifth Street, Cor. Cherry,