Billboard advertising (July 1895)

Canadian Duties. ' economy, and a good ; .aspect of suc- " cms. The competitioi. - r rival posters " for attention irf not st, eeo there— by PRINTERS' GOSSIP. a, which appeared for the Every theatrical company, circus and Lall entertainment that plays in the Canadian cities sod towns are organised in the Uniled Spates. We can confidently sa ? ihal elmost all of the printing used thai did this style of printing, their com- petition with the (Juiced States firms woul 1 be small, m it would not be pro- is judges A committee, with authority, to be ap- fnting several large print- ;nts of the Uniled Slate;. jj the foregoing to "chance. Beside which, the cost of wall » space is not so great, and may some- " times be ml; while the actual labour " of posting is more cheaply purchasable " in rural districts."' Whit do the members of our great provincial firms say to this? We think that they wonld tell Mr Rnssell that he "lOgether in error wilk regard to of the statements he makes The of rival "posters" is as keen in the country as it is in London so far as all the large centres are e To the Managers in the here and in Canada, printing houses of the United States, railroads, hotels, trans- fer companies, and billposters of Canada. sued from the /. Jacksow, of Wilmington, Del., provincial theatres * mercial firms are fully alive to the need ol effective posters. Again, the cost of wall space is in many of the large towns equal to what it is in Loudon, and f t was a caller June xoth. He informs ns that his arrange- ments ate well under way, and that his new office will be in running order by September i st. The capital stock will be been subscribed. ' *" ? Tun annual meeting of the Show Printers' Association, which was called forjunesrd.did not take place. There hold the organization together in the face or a most discouraging outlook. Their efforts have at last been recognized and will finally be at in at any cost. Mr. D. nntinued at the head ol the two months of the season, so be could not afford to pay duty on printing three- fourths or the tegular season while play- ing in ihe United States On an average, the theatrical business n Canada is about one third lees I is in the same number of towns s played in the United Slates, and Ihe territory for ami of the States is so extensive that it is not John Chapman, founder or the John ol Cincinnati, O , probably ante-dates Mr. Jackson, bat he is no longer actively engaged is the business. it wonld he the rankest i intending advertiser to suggest to him that he should put up his bills there. He would get less than nothing for the nothing he pays; for his bill wonld be quickly covered by some other, and not only do no good but be completely wasted. The day or nil spaces U qni;e past, never It is only when a billpostiog i to offer to its clients that protection to which they are entitled that results can be in any way tory. Space that is nil and labor that _ :ted to produce lything but unsatisfactory results. It through an ordeal the lik never been known. The reason, if there be any lies in the apathy of a few mem- bers of the calling, whose methods, lack of enterprise, and petty jealousies pre- clude all possibility of their uniting in support of a movement which has ft r its object the improvement of the trade in geuenl. Narrow minds bike theirs can no! contemplate prosperity in a compel i- tor. t ven though the means which secures it benefits them four fold as much as the Mr. Dando will conse- quently be enabled to give the craft the tnnch-needed reform and accompanying The duties i on f r j - co worth or printing, fiosa.onan ;e of about one third more on every ly printing thai is By admitting display printing inlo Canada free of duty, more and better equipped amusement enterprises from the United Stales would undoubtedly tonr the Dominion of Canada, which dian railroad!, newspapers, hotels, bill pamphlets for various kinds of adver- tising. The conclusion to which he has come, speaking generally, is that i papers are the cheapest medium for ad- vertising, pamphlets neat, and then posters. These conclusions are not wholly speculative, he says but are based Snow printers, poster printers, and printers who make a specialty of distri- buting matter, are all invited to attend the convention of the Associated Bill Fosters" Association, at Detroit, July 9, It is to be hoped that ai where fi revs of recen t j ears taken up the poster, and finding ii sent up their sales enoruiouslv com to use it, and to use it in prefeien, e should be able otse this opinion—albeit it is the a of one with some authority We irther, therefore, as to hisopinions posters, aud cannot but reel that perieuce u.ilh regard to them has betn very limited in scope, lor does he say 1 ' About posters it : be confessed that Ihe preliminari- ly on a poster worth posting is iwhat dispiri'.ing, and (so far as " > go) I think the ill have to defer the use of a poster. In the country he may Wonld these firms do this if ■esnlls did notjustily il> No doubt judicious'ad- vertising is good in whatever direction it may be taken up. and injudicious ad- vertising is wasteful no matter in what direction it is placed. All advertising, needs to be thoroughly and carefully or- ganized, and when that is done, there is scarcely any branch of business in whirh it v.01 not be found that the use of posters will yiaM a g-eater n BtUBOARD A «ill contain a complete accom proceedings or 111c Detroit com the A. B P A As the free Bst