The billboard (Aug 1895)

4 BILLBOARD ADVEBTISINS is the Official Oi^M aT^e uHiu Biljosiera' Association. Billboard Advertisir/fj They era beginning to drift away the "circnlal from the old-time channels XI prising and adventurous spirits, pioneers circulation of his pai as it were, are a unit in expressing their applanation of the (to them) new me- dium. Many of them who have hereto- fore never utilized anything except news- astounded at the returns yielded by the appropriaiions put into posters. It is placed by some at doable, by others that of all the rest com- bined. What a base, ignoble, groveling bid foi the advertiser's favor, for the funds thai render the publication's ex- istence possible They their tactics stamps luur out of five of their number as liars. That they are Try posters. Posters for quick n Billieaid Advertising is sold !* Lortc* al tM's / t,^*-^. ,7 Charing Cross, and at America* ,7 Aienae del Optra. The Trail inp- pilot 6> aHXewt C-.pu.ia. RrmtiatKC Otauld be made by cheque. faMki or ''¥h a Rdib y '' d Zi° r der^rbH r ' Irt the United S most pronounced and emphatic sr It is rarely, indeed, that a finer 1< body of men has assembled in conven- izalion, whose deliberations in conven- tion "assembled, were matted with a greater degree of dignity than that h characterized the proceedings of Marvelous as it may appear to the uninitiated, results of this us sion little more than passing notice among those acquainted witb the power- ful efficacy of the boards Take the under the of being compelled to absolutely create his market. Then, too, be has bnt little time to do it in. The advance agents are seldom over two weeks ahead of tbe show, but they get there. They do it with posters, and the returns, when the weather permits, arc always substantial, indeed, that these 1 lowed to break into often. Especially They see the prosper- ity of the bill posters, and feel thatthe Ore. tinned. This tells tbe whole story Some publications reach one c'sss of readers and some another, but the bill boards speak all day long lo all tbe peo- ple, that's why they are belter than all portunily affords in covert attacks upon the billboards, as for instance, that which recently originated in Chicago and spread over the west generally. They inspired legislation hostile to bill posters by every means in their pow- er, they barrassed owners who rented locations to display firms and persecuted the emoloyees of the firms controlling thebi " mpnnies, pretext that the boards are unsightly. tion ol such length that it cannot be put on a poster, then by all means take the next best medium,— a pamphlet, band bill or circular Have it all to yourself. For extended showing, especially readily admit of different styles of dis- play, the beat possible medium will be found in mural signs and painted bulle- tins. They are not only powerful and permanent, but, wonderfully economi- se debate at times waxed keen and • over important issues, at no time did a single member lapse,in point of courtesy tions are admirable; consequently, the affairs of the organization will be ably adminstered during the ensuing year and as applications for membership are pouring in at a lively rate, the outlook is especially bright and promising. of tbe bill boards? If business men who would but think, if they would but in- vestigate, icquire of others who have utilized posttrs, their hesitation would be but short-lived sale dealers and retailers, business men everywhere, will do well to consider this question carefully and without delay. Read the band writing on the wait I The lieve that a well kept bill board was less inviting to the eye than Ibe garbage heaps, asfa piles, the filth and dank nois- ome pools which it concealed from the public- But the public thought otherwise, as it also does in regard to their circula- tion claims, and tbe value they set upon One of the brightest ,. New York city says: "\ days very little buL. H .« bidding for it. Woma n hunt the because the hunting pays. The old pos er the life of which is thirty days. Mural signs and painted bulletins are what you want. They will last for thtrly months without renewal. Their results worth having is wortb asking order to get it into ibe min< people, posters should be used. Ifjouhad bibles to sell, you would ":r them to the patrons of a beer while the growth and financial condition of the league, as evidenced by the re- ports of the " ifyiug,tben Tbe membership roll should include every city in this country and the Do- minion, which boasts of ten thousand Have them all come in. in the history of the craft has "ll patronage been diverted to overdone. The policy of selling below cost to the subscriber, and saddling the burden tbns created opon tbe advertiser, has been carried to of late that there is .tion left in ; space wi-h profit. We except, of e, the afternoon paper, wbich is bought by people when they have time always be valuable 1 , as will that or the magazine which exacts a living price from tbe subscriber, while extending ■ cations and trade papers are also except- ed. The: ly feel the effects of the but bill board advertising iu a restricted and modified sense. As surh. Of course it follows that it is thoroughly good in for, and in B"' den . *'mply because they ct -" ?re on Sunday, and yet iu tbendverlis- | world we see examples of almost icle you have, appeals to a certain ■s, by all means use the publication THE CHRIST."! 4.S NUHBER. ie December number of Billboard ivebtisinc. will be the Christmas mber of ihe paper. It will contain will be splendidly illustrated throughout. The cover will be lithographed in eight colors and it will be circulated ail over ibe world. We will offer the • child in Ihe country considers him or herself so expert, a wonder, « NapO' leon in eulbryo. They may have failed at half a dozen other things, but once they turn to advertising, they forget all aliuut former unfortunea and wade in