The billboard (Aug 1895)

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jMUBOAI^ADVEBtlSIHG is the ofcfai Oman of the NEW YORK Bill Posters' Association. 5 PRINTERS' QOSSIP. hundred never have out, FRONTISPIECE. We had apeculated lone and earnestly upon why this should be so, and only reached a solution last week. -He depends for his advertising upon his imprint. . ; This tends ns to a consideration of the advertising value of the imprint. In order to get at the real inwardness of the e it up in a method- ical manner and disenss it dispassionate- ly and thoroughly. In the first place who sees the imprint? Beyond all doubt it is so overshadowed by the tnent itself, aa to be entirely impercepti- ble to all casual observers, consequently only an insignificant proportion of Ibis stumble upon it, acci- (O inquire wher here »t have good advertising valui in order to secure it. remember the . Anyone else? Oh ; y good", and when it is very bad, it excite I few rival printers, but benefit that will accrue to the from this sort of advertising is not appi ELDER.JENIS&fUSORG Brush Manufacturtr*. 127 N. Fifth Street, CoiMCherry, PHILADELPHIA.