Billboard advertising (July-Dec 1895)

■ ^y»;^!jp w E £ ^g^ *'X '-•. t W'L'l'S. .• " w .-*- ffiftboai'd ^dygyfefsrqg. Classified Advertisements. Two line displayed advert isements under this heading;, 25e. for oue insertion, 60c for tbree Insertions, 7Sc. for four insertions, $1 00 for six insertions. Larger carrds, 10c. per agate ilne. BILL POSTERS' DIRECTORY. Blending & French, the BUI Posters and Dist ributers of Putnam, Conn Advertise in the Copper Country! Amos D qMars,bill poster, Houghton,Mich Waukesha, Wis., pop. 9,000, All boards owned andcontrolled by Cad. F Mevls, 638 Magn street •_ Bethlehem. Pa., pop. 25,123, South and West Fa. 'Groman Bill Posting and Distributing Co- Carbondale, Pa. Carbondaie City Bill Posting and Distrib- nting Co- 31 0'Hearn, Manager Classified Advertisements Two line di>playeil advertisements und»r this Heading, 25c for one insertion, 60c. for three insertions.75c. for four insertion., $1.00 for fix insertions. Larger cards, 10c. per agate line. BILL POSTERS' DIRECTORY. Display Advertising. TO RENT. 1000 spaces on bill boards for painted signs each 150 square feet. Located in. Hew Knglaud towns and citii-s. Location of boards guaranteed first-class O. S. KIETH, Bill-Posting and Painted Sigu Board Advertising 447 Main street, Fitchburg, Mass Lima, Ohio. The World Advertis- ing service. W. U. TIKKIL.L. Proprietor, owns and cnutro.ls all Bill Boards In Lima 'and adjacent towns Arabs. A Wonderful Troupe of Performing Arabs; address Jan. J, Arm- strong, 10 Onion square. New Yorfe City H. M. Forsman, Peoria, Ills. Makes a specialty of Odd, Unique and Orlg- inal Balloon Ascensions, Parachute Props Shedman's Coursing Hounds, W S Shedman. 88 and 90 Centre, New York FIREWORKS, Write for our descriptive catalogue. The MasteD & Wells Fireworks Co., Boston DISTRIBUTERS' DIRECTORY. Louisiana, Mo. - Population 10,000. C. A. Bragsaale Cily Bill Poster, Dia: ributer Kalamazoo, Mich., pop. 25,321, J. E. McCarthy, Cily Bill Poster and Dls- trlbuter. Also at Plainwell and Galesbu rg Prarie City, Iowa, Write to W. ss. rarfcer, City Bill Poster and Distributer ■ ; Richmond, Va., .,„,.,,. ., Richmond Bill PostlDg and Distributing Co. W. S. Baldwin, mgr., 316 W. Broad st Port Huron, Mich., Bennett & Murray, city Bill Posters. Mem- bers State Ats'n, L T.Bennett,operahouse Wilmington, Del., pop. 70,132, Ueo- W.Jackson. City Bill Poster and Dis- tributer, 907 Orange street Laeonia, W. Va., pop. 15,122, J. F. Harrlman, owns ail boards in city and subur bs, Manager Folsom Opera House J. E. Williams. Oshkosh, Wis., City Bill Poster and Distributer. Keliable and definite service. Population 32 826. Own all boards In the ci ty, 30,000 square feet "1 have tr oubles of my own; don't—" etc. The Summit City Bill Posters, Sonder & Smith. Ft. Wayne, lnd. Managing The Temple Bill Posting <fc Distributing Co The Elgin BUI Posting, Advertising and Distributing Company. Elgin, Ills. All work guaranteed, population 23,000 Only licensed .roster in city. 3 FRED W. JKNCK8, Prop'r. Washington, lnd. has a population of 10.000 Write Horrall Bros about posting Willimantie, Conn., pop. 14.000. 4ma95 J. H- URAY, City BUI Poster Manchester, N. H. Frank P. Colby, CHy Bill Poster. D st ributer and Baggnge Transfer. Address 30 Manchester >t. Seranton, Pa., and adjaeent towns embracing a population ol 225 000. REESE * «t L.ONU, City Bill Posters. Hugh Vanee. City Bill Poster and Distributer. References and estimates. Effingham, Ills. Hot Springs, Ark. Pop. 12,500. L. A. THOMAS, the only Licensed B II Poster and Advertiser in Hot Springs. Owns and cont rols all boards and dead wai li- San Antonio, Texas. Pop. 40.000 Texas AdveiUsing to. City Bill Posters and Distributers. Office, Alamo Plaza WeekesBldg. P. O Box 6»6. Si^ns painted and tacked up. We can guarantee that advertisers will re- ceive honest, reliable service fr» m any firm or person whose advertisement appears in the following list. No advertisements received from minors Beferences as to bouesly and iutcgr ty must accompany all applications for space Logan, Utah; Will Croekett, City BUI Poster and Distributer If You Have Anything In Distributing Line, write J. E. Strorer Co. 383 Central a»e, Rochester, New York Valparaiso, Indiana,—-" Diatributirg In Porterco, J. H. McGill Hatawan, Honmonth Co., N. J. Lloyd's Dlstrinntiiig Agency, Box 67 St. Charles, Ho., B. F. UrnnB A Co., Advertising Distributers Haekettstown, N. J., C. A. McLean, Distributer, signs tacked Albuquerque, N. M. Pop. 10.000. The Hudson Adv. <fc Bill PoslingCo , owi. and control all bill boards. a.iao do distri- buting, tacking, fence painting, mailing. Carlinville, Ills., pop. 4,000. County seat of Maconpin county, A. J. TURNER, City Bill Poster. References; First National Bank, and 4ma93 C. H. C. Anderson, Banker Sioux City, Iowa, pop. 40.000, Put Sioux City on your list by all means. E. L. Webster, bill poster, 3,000 f t of boards Pana, Ills. Pop. 7,000. LOO ROLET, Bill Poster, controls all the 4m» boards. 510 ft. of desirable locations E. L. WEBSTER, City Bill Poster, Sioux City, Iowa. Personal attention given to all work entrusted to me. Victoria, British Col. Pop. 20 000. The Victoria Bill Posting Co. own an eon trolall bill b. .ards. paint signs and nulletins and does distributing. Address ROBER1 JAMIESOJS. Manager. P.»>. Drawer 28 Laurence, Kas. Pop. 15.000, A. M. Poff, City Bill poster and Distributer Meridian, Miss. Pop. 15,000 L. D. Hoffer, City Bill hosier & Distributer Belfast, Me F. E. Cottrell, city Bill Poster. P. O. box 781. Residence 20 High street Bill Po sting and Distributing service Troy, N. Y., Dundon & Co., Bill Posters and Distributers, U414th M, Horthfleld, Minn. Pop. 4,000. H. U Ensigo, Bill Potter and Distributer Board capacity, 9u0 sheets AMERICAN FAIR BULLETIN. Trenton, N. J. The Great Inter- state Fair. Jno. Ooild Mnlrheid, aec'y Los Angeles, Cal. Pop. 85,000. City Bill Posting Co., 254 S. Main street. Geo. P. McClain, Pro- F. E. Holtslandcr. Mg Pasadena, Cal. Co. D.Coyle, Mgr. City Bill Posting Geo. P. McClain, Prop Elmwood Opera House, Bill Posting Department. Large facilities for commer- cial work, boards In four towns having capacity of 7U0 sheets. Locations excellent for local and railroad showing.. Kates reasonable. Work thoroughly, promptly and honestly done. W.H TROWBRIDGE Booth Framlngham, Mass. Milford, Mass. Population 10.000. W- E. Cheney, City Bill Poster. Distributer K( So. Bow street. Sole control of all bill Boards In city and adjoining towns. 20 years' experience in this-city. Baggage * and scenery truck express. Alexandria, Minn. Boards under electric lights General advertising done -in Douglas Co. Send paper—we'll do the ' iesij References if required. Bart's Advertising Service, A lexandria Boonville, N. Y. Wm. Comstock, City BUI Poster. Owns and control! all boards Marshall, His. Vietor Janhey. Licensed City Bill Poster and Distributer. Nails up signs in adjacent territory and contractsforneighboringtowns. Aprompt reliable and efficient service. Fort Scott, Kas. Pop. 14.000, Harry C. Ernich, City Bill Poster, Litho grapher and Programmer. Cards tacked up and samples distributed. Put Fort 8cott. Kansas, ojj your i.ist When you write, mention JSlltboara Advertising. Ionia, Mich. Ionia District Fair Association. M. M, Curr er, Treas. Groesbeek, Tex. Limestone County Fair and S. K 's Assn. Dr.». D. Bngg, secy Newspaper Cuts for Fairs. Write to The Helleberg Photo-Engraving Co., No. 243 Sycamore street, Ciucinnaii, O- Wanted—Fair Grounds Attractions, Races and Fair, September 24ih to 2-sth, 'B5. Address, with full particulars and terms. ALEX. KlBKLAM), SeCV, PADUCAH, KT Up-to-date Fair Bills and posters, The Donaldson Litho Co.. Cincinnati. O PREMIUM LISTS, We possess peculiar advantages in equip ment and facilities which make it possible for us to turn out an exceedingly fine qual- ity of work of this class at prices wnieb competing houses find it absolutely impos- sible to meet- No trouble to estimate. Prompt answers to all correspondence. HESSEUAN <fe CO., Cincinnati, O Fair Grounds Attractions, Of Every Descrip'Ions. Cincinnati Amuse- ment Agency. 127 E. 8th st- Cincinnati, O. Chas. Fenz & Co.. New York, 103 E. 14th St. Furnish all kinds of Open Air Attractions for Fairs, Fetes, etc Balloon Ascensions And Parachute Drops of Every Description Wm. H. Hanner, Cincinnati, O ** £.aloo ** * Greatest of all Living Attractions. Ad<'re*B Geo. Arlington. 88 90 Centre St., New York Balloon Aseonslons, Jewell Bros, Aeronauts, Trenlon, N. .1. Jeakles' Pony Hippodrome, Strong and strictly first-class attraction for fairs. Chariot Races, Roman Standing Races. Pony Flat Races, etc. A ddress - E. C Pratt, Manager, Batavia. Ills. When y° a write, mention SUUtoara Advertising. Michigan. Advertising matter dis- tributed, signs tacked, addresses furnished E. A. SBPULL, Alpena, Mich. Ashland, Ohio. Geo. M. Bott, Circulars and samples honestly distributed Signs tscked up. Best of reference. Rochester, N Y. Elward A. Stahlbrodt. Distributer and General Advertiser, 16 and 18 Mill street Pougbkeepsie, N. Y. M. F. SpreBger Distributer, Sampler and Bill Poster. 1 Maple street. Correspondence solicited Grand Rapids, Mich. George M. Leonard, Reliable Distributer Nashville, Tennessee. , Circulars, etc., distributed, cr.rds nailed SI SO per 1000 up. James L. Hill, 323 Broad street Nashville, Tenn. Seranton, Lackawanna Co., Pa. JO"n H. Bellz & Sons, General Adveriising Agents, Write to us, (SI Deacon street Ionia, Mich. Thos. Keyes Distributes Circulars, Samples Chicago, Ills. A Reliable Distributing Service, operated with men—not boys. P. F. Scbaefer <fe Co., proprietors, 395 397 W. Harrison St. Dis- tributing, Sampling, Tacking and General Outdoor Adveriising Lansing, Mich. C. A. Cary, Experienced Distributer Carthage, Mo. Pop. 10,000. Joseph Barratt, Distributer; Sampler and General Advertiser. Akron, Ohio, Akron City Bill Posting Co. Distributing 81.50 to S2.60 per 1000, accoiding to size All Kinds of Advertising Matter distributed. Reliable,prompt. Kefere*ce Population 350,000. Address, W. H. Steinbrenner, 313 Vine, Cincinnati Butte, Mont., Fred Kerlb, City Distributer and General Advertiser, Address, 62 East Broadway Fort Wayne, lnd. Stouders Smith, Distributers of Circulars and samples. Office, Masonic Temple R- ferenoe. White Nalioi.al Bank Denver, Colo. Write Curran about Distributing. 17th and Larimer streets Office, Chieago, Ills., American Advertising Co.. 280 Madison Grand Junction. Col. Pop. 40,000, Edwin A. Haskell, General Advertiser, Hand billsdistrlbuted and Clrcuia's mailed to every resident of Meso County . J. H. Lane & Co.. Evansvllle, lnd. does Distributing. 817H First Street. - Chicago, Ills. J. A. dough, Contracts solicited for the distribution of all legitimate advertising matter in Chi- cago and suburban towns. Philadelphia, Pa., Sanlord H. Kobison, Absolutely Reliable Distributing Service. TOgHannum street. Boston, Mass. Pop. 600,000. J. F. McWhtrk, General Adv. Distributer Fort Scott, Kan. The Kansas Advertising Agency, H. N, Guetz, Mgr, Distribute samples and circu- lars throughout Bourbon, Crawsord, Cher- okee, Labette, Noosho, Miami, Anderson, Allen and Franklin Counties, Kansas Reference, 1st Nat. Bank, Ft. Scott ADVERTISERS NOTE. — We personally euarantee the service rendered by any Dis- tributer in our list. No advertisements re- ceived from parties unknown to us, unless accompanied by first-class references, and minors are .not allowed to advertise under any circumstances. Baltimore, Md., Write to Kife <fc Honck. 20 North street, Reliable Distributing Service Omaha, Neb., Thos. Mulvlbill, General Advertiser. Office, 1512 Harney street Springfield, Ohio, H. H. Tyner, Reliable Distributing Service Covington, Ky., O. P. Fairchild, Distributer and General Advertiser, Office, 16 East Fifth street EXPERT AD. WRITERS. Do you know good ads When you see them? If you do, you can appreciate my work. Specimens sent up- on request. Write and tell me what you use and I will quote price for doing it. D. B.Archibald, 73 Nassau St., New York Geo. J. Guilford, Program, BUI and Advertisement Writer, Address, Music and Drama, Cincinnati, O A Badly Written BUI is Worse than no bill at all. Try me. Terms reasonable, ap-95. C. F. McHEN RY, Newport, Ky. Writer of Adverising, oc-95 ROBT. CARRE LL, Dayton, Ky Western Bill Posting Co., Experts in Advertisement Writing. Salt Lake City, Utah PRINTERS' DIRECTORY. Toronto, Can., Pop. 200,000, Price Ad verl (slug Co., Keliable Distributers When you write, mention HUUioartt Advertising. The following firms make a specialty of Pos- ters and distributing work. Advertisements under this head are printed free of charge in nonpareil. In bold face type one dollar per annum. Display Advertisements (not exceeding six lines twenty-five cents a line. Advertisements amounting to one dollar and over include a year's subscription free. Bien, Julius & Co., 140 6th ave. New York Boston Job Printing Co., 4 Alden, Boston Mass Blackwater Courier Job Office, Franklin, Va. Brooklyn Daily Eagle Job Printing Co, Brooklyn Brooklyn Times Printing Co, Brooklyn Calhoun Printing Co, Hartford, Conn . Calvert Litho Co, Detroit, Mich Cameron Show Printing Co. 57 Ann, New York Central City Show Printing Co, Jackson, Mich Central Litho and Eng Co, 1406th ave. New York Central Show Printing Co, 143 Monroe, Chicago Commercial-Gazette Job Rooms, Cincinnati Correspondent Show Printing Co, Piqua, Ohio Courier Printing Co, Brantford, Ontario Courier Show Printing Co, Buffalo, N Y Cox's Sons, John, Gay and Pratt, Baltimore The Donaldson Litho. Co.. 127 East Eighth, Cincinnati Dramatic News Job Rooms, 107 West 28th street. New York Eagle Show Print, Chicago Eaton, Allen & o, Grand Rapids, Mich Eichner & Co, Baltimore Empire Show Printing Co., 73-75 Plymouth Place, hicago Francis & Valentine, 517 Clay, San Francisco Enquirer Job Rooms, 88 East Eighth, Cincinnati Erie Show Printing Co, Erie, Pa Forbes' Litho Co, 181 Devonshire, Boston Free Press Show Printing Co., Detroit, Mich Fox, Richard K, Franklin and Dover, New York Gillin Show Print, 132 West 14th, New York Goes' Litho Co, 140 Monroe, Chicago Gt. Am. Eng &Print Co, 57 Beekman, New York. Great Western Printing Co, 511 Market, St Louis Greve Litho Co, The, Milwaukie, Wis Haber. C. P., Fond-du-la?, Wis Hasselman Printing Co., Indianapolis, lnd Hatch, C R. & H. H., Nashville, Tsnn Hennegan & Co., . . 127 Hast Eighth, Cincinnati Jackson, J. B., 48 Centre, New York Jordan Show Printing Co., 128 Franklin. Chicago ledger Job Oftice, 60s Sansoni, Philadelphia Libbie Show Print, 6 to 12 Beech, Boston Lick Show Print, Fort Smith, Ark Liebler & Maass, 224 Centre, New York Los Angeles Show Print, Los Angeles, Cal Mauberret's Printing House, New Orleans, La. Metropolitan Printing Co , 222 W. 26th, New \ork Mitchell, Chas., Ottawa, Ont, Canada Morgan, W. J. & Co., St. Clair, Cleveland National Printing & Eng. Co., Chicago Pioneer Printing Co., 214 Jefferson, Seattlc.as It Richardson & Foos, 112 4th Ave, New York Riverside Printing Co.. 216 3rd, Milwaukee, W is Saffin, II. C, 172 Skillman Ave, Brooklyu Seers, A. S-, 19 E. I7th street. New York Shober & Carqueville, Jackson St., I hicago Springer I.itho Co., The. 342 W, 14th, New "iork Springer & Weity. New York Star Printing Co., 606J* Second, Seattle, Wash Strobridge Utho Co., Cincinnati Union and Advertiser Co., Rochester, N Y. Union Job Printing Co., Walla Walla, ash. United States Printing Co., Cincinnati Van Fleet, 88 Centre, New York What Cheer Show Printing Co.. Providence, R. I. Wlnterburn. Show Print., 166 Clark, Chicago When you write, mcnllo. BUlboitrd Advertising. Billboard ^ dVer-fcfsTrig^ Another One. A NEW RICHMOND IN THE FIELD. ILLINOIS BILL POSTERS' PRO. TECTIVE ASSOCIATION. A new association of the Bill Posters of the State of Illinois, was organized June iSth. It is regularly chartered under the laws of Illinois, with the following officers P. F. gchaefer, president; W. J. Horn, vice-president; C. R Runey, secretary; C. C. Maxwell, treasurer; directors: C. E. Perry, Hugh Hall, A.J. Turner, J. W. Sauvage, F. W, Jenks, and Lou Roley. A new feature of the Association and a novel one, by the way is a clause in the application for membership the pro- visions of which bind the applicant in the sum of one hundred dollars for the faith- ful performance of all contracts entered into, while a member of the Association. Before any applicant can qualify his ap plication must be endorsed by two sure- ties each in the sum of one hundred dol- lars and the cashier of some well-known bank must certify to the financial stand ing of the sureties. The initiation fee for the present con- sists of the merely nominal sum of three dollars, but it will doubtless be increased to twenty-five dollars in the near future. The first convention of the new body will be held at the Briggs House, in Chicago, July 5th, 1895, which is suffi- cient evidence that the members are not superstitious in-as-much as Friday as an inaugural day has no terrors for them. The invitation to the convention is as follows: Notice to BUI Posters. Gentleman : You are cordially invited to attend our next meeting, which will be held on July 5th, 1895, 10 A. M., at Briggs' House Chicago. The object of this Association in call- ing this meeting is for the promotion, general welfare and mutual protection of the Bill Posters of this State, which has degenerated the past few years, as you know, and ought to be placed on a level with other successful industries. Your hearty co opetation and membership is earnestly desired, The membership is rapidly increasing and we look for one of the largest attendances yet held We want to impress upon you the im- portance of being a member oi our Asso- ciation before it is too late, as all appli- cations will be acted upon at this meet- ing. We wish to issue our pamphlet immediately after this meeting to mail to all Advertisers who do Out Door Adver- tising, and we want your name on this list so that you can derive the benefits that will accrue through our Association. Please fill out the enclosed application and. mail it to C. E. Runey, Secretary, Waukegan, Ills., at once, and come and hear what we have to say, as we wish to adjust a Scale of Prices. We shall en- deavor to entertain you to the best of our ability by extending the courtesies of the Theatres. Very respectfully yours, P. F. Schaefsr, President. Illinois Bill Posters' Protective Associa- tion, 395-397 W. Harrison Street., Chicago, Illinois. There are mediums and mediums, but they all give way to the poster. il Distributers' Chat. Many distributers "especially those with long country routes are adopting the bicycle. The "hungerless horse," ' will soon be part and parcel of the regu- lar equipment. No one could derive more benefit from patronizing the distributers, than the cir- cuses ami trav. ling theatrical companies Under present conditions the only attrac- tions which find it possible to carry their own programmers, are the circuses an.1 a very few of the larger minstrel companies. Matter put out by these employees is uniformly well done, but they command big salaries and theadded expense of hotel bills and railroad fares, which of course is born by the employe r render the method ten times as expensive as it would be if placed in the hands of regularly established distributors. Be- sides this too, a traveling programmer seldom has more than four or five hours out of the day that he can devote to his work. Inasmuch as the time consuim d ou trains must be deducted from his working day. Added to this, he labors at a disadvantage in covering a town by reason of his unfamiliarity with his envir- onment. True, some attractions save the expense of a programmer altogether by depending on the local manager for their distributing. Sometimes it is put out Occasionally too, it is well done, but for the.most part if it ever leaves the bill room is only to be thrown down the nearest sewer. This is a state of affairs which Billboard Advertising inter ds to remedy with the assistance of the dis- tributors. We intend to bring the matter before the attention of traveling managers with such emphasis, force and persist- ance that they cannot fail to see the wis- d jm of the change we advocate. No boys are permitted to style them- selves distributers in the columns of this paper and no men either for that matter , unless they can furnish satisfactory reference, as to their honesty and integ- rity. We are bound to weed out the in- competents and establish a clientel of trustworthy agencies. The International Association of Dis- tributers of North America, which started with eighty three charter members, resi- ding all over the Continent, is a move in the right direction. Anything which tends to improve the distributing service will have the endorsement and support of this paper, consequently we wish to express ourselves as entirely in accord with the aims and aspertions of the above mentioned body and we recommend it to distributers at large. The officers are as follows, viz : L. M. Boorom, president; Box 313, Springfield, O. Geo. E. Fisher, first vice-president, 1505 Farnum Street, Omaha, Neb D. W. Scofield, second vice- president, Box 14, Ridgefield, Conn. Thos. K. Duaboraw, treasurer, Brandy Station, Va. E. M. Harley' recording secretary, 115 Madison Street, Tiffin, O:, W. H. Steinbrenner, corresponding sec- retary, 313 Vine Street, Cincinnati, O. The Ford M'f'g. Co., Chicago, adver- tise that they will pay $5.00 per 1000, for distributing and will furnish 5000 circu- lars oyery month. They require refer- ence an,.' ten cent stamp Eddy & Kennedy, advertising agents, Chicago, advertize that they will pay salary, and expenses to travel for distri- buters. Applicants must enclose fcur cents in stamps. ThePabst Brewing Company, of Mil- waukee, Wis., is fatronizing dislribulets very largely. They put out vtst quanti- ties of circulars and booklets. Beware of swindlers All mail addressed to the Lum Smith Publishing House, Philadelphia, Pa., is being returned- by the Post Office Authorities, stamped "Fraudulent." John H. Woodbury, manufacturer of Woodbury's Facial Soap, will shortly put out an immense quantity of distributing matter. Applicants should address the New York Office, 127 W 42nd Street. It is rumored that the World's Dispen- sary Medical Association with headquar- at 663 Main Street, have in press the largest edition of distributing matter ever put out by a house of this kind. Recogniz.d distributers should place themselves in communication with them at once. If distributers would keep in commu- nication with the printing houses, they wou?d receive a many a valuable tip and pointer. Printers who have large con- tracts for circulars, pamphlets, booklets etc. generally know just what section of country they are intended to cover. Keep in touch with advertisers. Keep an advertisement in our distributer's directoiy. It will bring you business. Distributers should'write to W. H. Donaldson, publisher of the Donaldson Guide, Cincinnati, O., and have their names inserted under their respective towns. The expense is merely nominal and the advertisement will be prolific of much good to the advertiser. All distributers soliciting subscriptions for Billboard Advertising are entitled to a commission of fifty per cent- Mail addressed to the Lum Smith Pub- lishing House, of Philadelphia, is being returned to the senders stamped "fraud- ulent." This is the house that sold cer- tificates of membership, costing about two cents each, to distributers for $5 00 each. We always supposed that it would be only a question of time, until the gov- ernment got after them. The other day one of the brighest ad- vertising men in the country said to me that he believed nine-tenths of the adver- tising in the magazines did not pay. Not because of any fault in the magazines, but because of the way the advertise- ments were prepared. I wonder how near he is right.. I won- der how many of those who advertise in the'magazines know whether or not that advertising pays. In many cases, of course, it is next to impossible to trace results. It certainly seems that a great deal'of valuable space is wasted. Per- haps' not entirely wasted, but used so poorly that the returns cannot be large enough to make it really profitable.-jWr. Charles Austin Bates, Printers' Ink. i FRONTISPIECE. The portrait on our front page this month is that of Mr. Walter G. Cooper chief of the department of publicity and promotion of the Cotton States and Iu- ternat'onal Exposition of A'lanta, Ga. Mr Ccoper is a newspaper niau of wide and varied experience. He has served on the Atlanta Constitution, besides con- ducting his own paper in Rome, Ga., and is eminently qualified and fitted to ad- vertise a gigantic affair like the onel:eis now identified with. While he claims to be merely systematic and thorough, nevertheless his methods are both unique nd original. He is unquestionably possesed of great genius and ability. A Wail From The Chicago Post. The correspondent "Observer," who thinks—Leslie's Weekly meddlesome and fault finding because of its comments on the bill board nuisance in Chicago, is carrying civic loyalty a bit too far.' The plastering of walls and fences with vulgar, unsightly and in .many cases in- decent bill boards and signs is a disgrace to the city. The authorities ought to stop it, but they will not, and many fine neighborhoods are rendered unsightly by the villainous crudities of bill posters and "painters." They destroy the effect of many of the best buildings in town. Some time ago an attempt was made to induce the police to prevent the disfigure- ment of prominent streets with these horrors It ended, in failure. But if the police are not able to abolish the nuisance and the council won't act, the public spirit of the community ought to be aroused to prevent landowners, from rent- ing their frontages for bill boards. The best way to do this is to point out to them how Chicago suffers from this nuisance in the eyes of strangers. An advertisement may be handsome in appearance, and yet utterly worthless as a biinger of business. Be practical first of all.— Art in Advertising. Milburn Fisher, of Shelbina, Mo. who is bill poster at that point is one of the most enterprising members of the craft that we have so far unearthed. A sample copy of Biuboard Advertising was recently sent to him. He refused to take it from the office, his reasons, as briefly and tersely set "forth by the post- master being: "Never ordered it; can't read; don't want it." Bill posters are all more or less inter- ested in the forth fourth coming edition of the Donaldson Guide. This great work has passed through three editions and is now recognized as an authority and standard publication by actors act- resses, performers, managers and agents throughout the entire world. This time its scope will be enlarged. It is intended to make it useful as a manual for adver- tisers as well as showmen. Every bill poster should see that his town is prop, erly represented, that its halls as well as theatres are described, its resources set forth, its population properly quoted and> its .advantages adequately represented Bill posters can have their names an d residences set in black faced type, at merely nominal expense. Inquiries should be addressed to W. H. Donaldson Cincinnat, O. ill lis ■ ill in 5 il il 1 Is f t