Billboard advertising (July-Dec 1895)

BfTTboaj-d ^dverfcrsrigg. Official Orjfnn of Associated Bill Posters' Association, PUBLISHED EVERY MONTH BY BILLBOARD ADVERTISING CO. No. 127 E. EIGHTH ST., CINCINNATI, O. tjAMES H. HENNECAN, MANAGER. -ADVERTISING, RATES. 25cents an agate line with tbe following discounts, vus : 10 per cent oil on advertisements amount- ing to over 20 lines and less than 80 lines. 20 per cent, oil on advertisement amount- ing to over 80 Hues and less tnan a quarter of a page. K U Kt l lW O ADVKKTISKMKNTS. (Repeated or continued Insertions.) Rates on one page, one naif page, one third page and one quarter page advertisement for two or more insertions quoted upon, application. Smaller advertisement 25 cents aline subject to tbe regular discount on sin- gle Insertions and the followin additional discounts, viz: • IB per cent, off for tbree insertions. 15 per cent, off for four insertions. 20 per cent, off for six Insertions. 25 per ceut. oil" for twelve Insertions. ' Rkadikq Notices.— Witb ■*" or *„*, 50 cents per line brevier measurement, (wbicb equals about eight words to the line) subject to the same discounts that obtain for single and continued advertisements. Space Coxtracts.— Special rates on con- tracts of 1,000 agate lines and upwards may be bad on application. Changes in matter are' made without charge as often as the advertiser or agent may require. (Copy for all such changes must reach us before tbe 23th of each month.) Special Advertisements.— See page 2. Smaller advertisements 23 cents an agate SUBSCRIPTION. Oue Year, in advance, $i oo Six Months, 50 cts. Single Copies, 10 cts Billboard Advertising is gold in London at Low's Exchange. 57 Charing Cross, and at American Adver- tising ifewspaper Agency. Trafalgar Buildings. Sorth- umberland Ave., W. C. In Paris, at Brentano's. 17 Avenue de I Opera. The Trade supplied by all News Companies Remittances should be made by cheque, post office or express money order, or registered letter. The Editor cannot undertake to return unsolicited manuscript. When It is necessary to wire us copy and instructions for advertisements, great Bav- ing may lie bad by recourse to the Donaldson Cipher. We are conversant witb the use of the Code. Address all communications, for either the editorial or business departments, to BILLBOARD ADVERTISING CO. No. 127 East Eighth Street. Cincinnati. Ohio. Every bill poster, every poster printer, i every commercial-advertiser, every man- ager, and every agent in. the United States and Canada should attend, the convention, of the Associated Bill Posters' Association, at the. Hotel Cadillac, in Detroit, Mich., July 9. io, II and 12. All -will be made -welcome, and all will benefit greatly by participating in the proceed- ings and deliberations. Tbe meeting bids fair to be tbe most important that has ever been' held. A large attendance is already assured. All of the leaders will be on hand, hence it behooves the members of the craft in the smaller towns to attend also. * * • Wednesday, July loth will be given over to the free and full discussion of any measure or measures of interest to the bill boards. Any person who has anything to say, pro or con, can; secure a hearing, and will be accorded careful attention, whether he be a member of tbe Association or not. Although an inno- vation, the idea is a most excellent one, and cannot fail to be prolific of great good, not only to the Association, bnt to the members of the craft at large. If any one has a greivance, let him take it to Detroit, If any one has a scheme for improving the service, it should be voiced at Detroit. If any one has an idea whereby a more intimate and cor- dial relationship may be established be- tween bill posters and their patrons, let ns hear it at Detroit. A WORD of warning to the members of the Association just at this time may not prove inopportune. It is generally- known that two factions have sprung up in the ranks of the organization. Each is led by a man of ability and each will try to carry tbe convention. Now, it is not theprovinceofBn.i«BOARD Advertising to discuss the merits of the dispute or of the measnres which are championed by the rival factions. What we desire to im- press upon e=>ch individual member of the Association is the importance of closing the breach which has thus been opened up, before it becomes wide enough to threaten or menace the existence of the Assoicia ion as a whole. Nothing en- dangers an institution of this nature like internal strife and dissension. Therefore let thosr members of the Association who are neu'ral accord each of the war- ing factions a careful and impartial hear- ing, and then dispose of the matters at issue, promptly, finally, and for all time As to the members of the two factions, it is to be hoped that when they leave for Detroit it will be with a full deter- mination to abide by the voice of the majority, win or lose. Let there be no bitterness, no rancor, but on the con- trary, let each side present the merits of their position to the res': of their ability, and then accept the vc rdict of the mem- bers at large, and shake hands over it. The perpetuation of the Association is of far more importance than the adoption of a few paltry measures, or a question Of personal ambition. * * * Again we publish our Fair List, the most complete ever issued. Since it appeared in June it has been carefully revised and corrected, and we believe that every error has been eliminated and every omission supplied. In order to be absolutely sure, h«wever, we intend to publish it in our August issue, and we again invite the officers of all agricultural societies to bring to our notice any mis- takes which they may discover. We in- tend to make this department a pern-a nent feature of our magazine in the future, and the managers of Expositions, Fairs, Pure Food Shows, Poultry Shows, Bench Shows and Industrial Exhibitions of any nature will confer a favor by sending ih their dates and rosters at as early a date as possible after they have been decided upon. Why would it not be a good idea for members of the A. B. P. A. to agitate the change of the much talked of motto. A phrase that excites laughter and provokes derision, may be good from an advertising point of view, bnt is hardly in keeping with the dignity assumed by "an august bodv such as the A. B P. A. Indiana Bill Posters. State Association Meet in Indianapolis with the Largest Convention of any Bill Posters' Organization in the Country. The Indiana State Bill Posters' Asso- ciation held their Annual Convention at the Grand Hotel, Indianapolis, May 2ist with the grandest and most enthusiastic gathering ever held in the State, sixty members being present The Convention was called to order by President Alex Harbison, of the India- napolis BUI Posting Co, who outlined. the last year's business, which showed a very material increase over previous years: The minutes of the 1895 Conven- tion were read by Secretary J. D. Cline, of New Albany, and approved. The finances showed a good surplus on hand. Speeches were made by nearly all the membeis, and each and every one ex- pressed themselves as being gratified by the amount of last year's businets, and also as being in favor of improving their service until bill posting will stand at the head of all avenues for advertising. Mr A. C. Rucker, of Atlanta, Ga, rep- rt senting S. S. S., was present and made one of his characteristic speeches, such as no one bat he can make, compliment- ing the Association for the manner in which his famous Bicycle paper had been posted. He told them to keep the work up to the present standard and their suc- cess would be assured. He made quite a lengthy talk, and at .intervals would scatter a basket of bouquets. He ended by assuring the members that so long as the work was kept up as it is now, S S. S.' paper would be foithcomeng. His speech brought forth round after round of ap- plause. Mr Rucker was voted by every member present as being the right man in the right place. The prices of the Associated Bill Pos- ters' Association were adopted. Mr. F. M. Groves, of Evansville, called the attention of the Convention to BlLL- board Advertising, stating what good the paper was doing, how each and every one was being benefitted bv its efforts in our behalf, and advising all to lend it their hearty and substantial sup- port On motion of Mr James H. Dob- bins, of Richmond Billboard Adver- tising was adopted as the organ of the Bill Posters' Association of Indiana, and the Secretary requested to spread on the minutes a vote of thanks for their able and untiring efforts in our behalf. Mr. J. A. Toms, of South Bend, who is as able as he is modest, was again called on to make a few remarks. He respon- ded by complimenting the Association for its efficiency, aad exhorted the mem- bers to renewed exertions.and at all times to give the very best possible service. Mr. Dobbins and Mr. Cline mr.de quite lengthy speeches, reviewing the bill posting business of a few years ago, showing conclusively that in no other channel can the advertiser receive so much for his money. The question of opposition was then brought up, and it was voted unanimous- ly that when anyone gave work to a party in opposition to one of our mem- bers, in any city in the State, the mem- ber should notify the Secretary, and the President, who shall immediately inves tigate the case, and where it is shown that the party patronized the opposition without a good and reasonable cause, every member in the State shall be noti- fied of the fact and they shall be refrain from performing any work for said party, until they pay the member the amount of money paid to the opposing party. The Election of Officers for the ensu- ing year resulted as follows: F. M. Groves, Pres't, Evansville; J A. Toms, Vice Pres't, South Bend; Jas. H. Dobbins, Treas, Richmond; J. D. Cline, Sec'y New Albam ; Alex. Harbison, State Agent, Indianapolis. The Association now numbers seventy - five members, making it the banner As- sociation of the Country. We will have by this time next year, an even oue hundred members. The following members were selected to attend, as Delegates, tbe National Convention, which is to be held at De- troit, Mich., commencing July 9: F. M. Groves, Evansville; J. B. Toms, South Bend; J. H. Dobbins, Richmond; C R. Underwood, Noblesville; C. H. Wood- worth, Ft. Wayne. The Convention thanked Mr Tom Taggert, of the Grand for the use of the Hotel. He was present, and made a very pretty speech, complimenting the Con- vention for its intelligent appearance, and after scattering many little bonbons, assured us that the latch string of the Grand was always out for tbe bill posters and their friends. After thanking the retiring officers for their labors in bringing the Association up to its present high standard and per ,fectipn^ on motion, the largest and most business like meeting ever held by the Association adjourned to meet again at the call of the President. Every bill poster in the United States should attend the Convention at l'etroit July 9, 10, ir and 12. ADVERTISING. What is the mighty power to-day That holds o'er business such a sway ? That, rightly done, will always pay ? Advertising ! What is it oils the wheels of trade. And gives to commerce greatest aid ? What has the biggest fortunes made ? Advertising! -What has built up the power and fame Of many a firm's commercial name. And conquer'd Fortune, fickle dame. Advertising! What magic -wizard, here and there. From beggar has made millionaire, . And made poor business rich and rare! Advertising! What is makes the papers thrive And keeps the magazines alive ? From what do both most help derive? Advertising! And thus we are these modern days. Indebted in a lot of ways To what all business men wilt praise— Advertising! — Fame BrTTboa H J*\dVgftrsTFi g FIRST ANNUAL REPORT OF THE EXECUTIVE COMMITTEE OF THE A. B. P. A. Believing it to be for the benefit of the members of the Associated Bill Posters' Association, of the United States and Canada, to be conversant with the aanual report of this Committee before going to the Convention to be held at Detroit, Mich , July 9th, loth and nth, so that all may be fully prepared to thoroughly understand what has-been the duty oi this Committee, and success attended it in its endeavor to smooth and bring into harmonious action the various interests of our Association with that of the dis- play advertiser, and thus enable our members to come prepared with any new plans that may be a benefit to our .craft, we have decided that the same be pre- pared in our official organ, Billboard Advertising, at this time. To the members of the Associated Bill To iters' Association, of the United States and Canada. Gentlemen-: Your Committee- on the Executive business of this Association, hereby pre- sents its First Annual report, as follows : Immediately on the adjournment of the Philadelphia Convention, July, 1894, your Committee was organized by the selec- tion of Mr. Edward A. Stahlbrodt as Chairman, and Mr. A. B. Hudson, Secre- tary The object of our Association is for " the purpose of instilling into the business of bill posting, new methods of conduct- ing the same in conformity with the needs of the day in order to more success- fully cope with other advertising medi- ums and to receive the confidence of the display advertisers, and in order to do this it becomes necessary that the mem- bers of this Association are prepared at all times to fully carry out any and all agreements entrusted to them. In no possible manner can anyone expect those results to be attained unless an equiva- lent price is paid for the servicedemanded at the hands of the bill poster. It is therefore manifest to every thinking per- son that the prices charged by the Asso- ciation for 'guaranteed displays" upon all legitimate and protected hoardings cannot be maintained at less than Asso- ci ttion rates. Now, this being so. it be- hooves the members of our Association to stand fast and insist that nothing but proper and first-class work be accepted !>y them, which demands recognition of faithful service, at regular Association rates. It was on account'the numberless in- fluences at work to break the scale of prices as adopted by the Association, and upjn the advice of this Committee' that President Campbell cal'ed a special convention to meet at New York City October 16th and 17th, .894. It was at that time, that those of our members who could, paid considerable time and attention to the subject in hand. A res- olution was adopted, after a committee composed of President Campbell and Mr Stahlbrodt, had spent a whole day in vain, in urgitig upon oue of the advertis- ing solicitors of New York City, that he adopt the scale of prices as promulgated by this Association, that, "the Chairman of the Executive Committee be instruc- ted to have a suitable agreement and bond, in the sum of $1,000 drawn, and printed in proper form, and that he per- sonally visit, or write our- members, in order that they may properly understand the object of the same, and to have them sign the same for the faithful perform- ance of contracts on their part, and that the association scale be upheld, in order to deliver full service to the advertiser- at a proportionate and treasonable price.'. The chairman of this Committee did personally visit a number of the larger cities, and by writing to others, succeed- ed in having the agreement and bond signed, (by which each .one is liable to damage in the sum of two hundred dol- lars for each offense if the failure of agree- ment is proven) by the following mem- bers, viz: ... A. Van Beuren & Co. New York City. American Bill Posting Co., Chicago, Ills. American Bill Posting Co. Brooklyn, N. Y. Rife & Houck. Baltimore, Md. Lloyd Moxley, Washington, D C Burton & Lambert, Richmond, Va. Newark Bill Posting Co., Newark, N. J. Jas. F. O'Mealia, Jersey City, N J. Jas. F. O'Mealia, Bayonne, N J. Reese & Long, Scranton, Pa W. J. McAllister & Son, Troy, N. Y. J. Ballard Carroll, Albany N Y. Gecrge Castner: Syracuse, N Y. Rochester Bill Posting Co., Rochester, N. Y. Erie Bill Posting Co., Erie, Pa George M. Leonard, Grand Rapids, Mich: Cream City Bill Posting Co, Milwaukee. Wis. L. N. Scott, St. Paul, Minn. M. Breslauer, Minneapolis, Minn Thos. Mnlrihill, Omaha, Neb. Jas. A. Curran, Denver, Col. Kansas City Bill Posting Co., Kansas City, Mo. J. H. Brooks, Leavenworth Kan. All of those having signed the agree- ments and bond, have the utmost faith in its general good intentions toward the "advertiser as well as for the bill poster. It is only to be regretted that the Bond Plan was not universally adopted by every member of the Association For, had -that been the case, all opposition to A s- sociation prices would have vanished, and consequently better service been the result to the advertiser and his paper, and trouble from that source have been over with. But is thus with all large memberships, especially when only a part attend a convention at a time If every member of this Associa'ion did but make it h-"s duty to attend once a year; one or two annual conventions would have our business in good running order. Do not mistake the fact that because our Association is desirous of a reason, ably fair compensation which will enable members to guarantee a proportionate service to the advertiser, that we are demanding more than we are entitled to and can iu justice to all concerned ful- fill, as some may think, as is the case with this or that bill posting concern which has labored under the one manner of doing business for the oast fiteen or twenty years, and who even now fail ?o see any improvement iu the service war- ranting legitimate business methods Always keep in mind that each day brings new ideas, and that the business man of to-day must, in order to keep pace with the times —and the pace is a ptetty hot one on occasions— alter his business methods to suit the public. Our business is no exception to the rule. We must therefore accept the inevitable, nud so rearrange our system of d"»ii'g msiness with business men, that our business methods will draw them close around ns. The wide awake and sagacious busi- ness man is fast coming to a realization of the advantages of Billboard Adver- tising over the other advertising medi- ums For who will deny the superior benefits, to; be. gained from a bright, ar- tistic and j well balanc-d poster upon the billboards, staring you in the face at every turn of the head after you once leave the house, and whose effects you cannot shake off even after a good night's rest; for the moment you again venture forth upon the highway there is that omnipresent poster forcing its legend upon your mind with indeliKe effect. Does the bill board display patron of to-day object to paying twelve cents per sheet for a one months "listed and pro- tected service" upon protected hoardings? We answer, No! Why? Because he is fully aware that he cannot expect such valuable considerations at a lower price. Gentlemen, it is not so much the price you have to deal with as it is, "will you guarantee the service.'' They are only exceptional cases now where the full As- sociation price is not adhered to, strictly by bill posters throughout the county Our prices are taken up and demanded by non-Association bill posters as zeal- ously as by ourselves. But, we must not only insist upon and receive the Associa- tion price, we must also see whatever the contract may demand upon our part, is fully carried out by us. The only method by which an adverti- ser can check up his paper - after it is posted, is through a "listed and protected showing-" When the advei tiser can feel satisfied that he can find every sheet of his paper every day of the thirty or sixty days he contracts for, you will hear no growling at the three cents per week price. By paying this price he not only receives full time service, but his paper also goes upon the better class of pro- tected hoardings. It is not -because the bill poster wants to treat his customer better ou account of receiving a, better price, but the law of circumstances forces the bill poster to post four or eigh' weeks' showings upon protected hoardings, where otherwise the unlisted paper is usually posted where it is out of the way. And usually it is a hard ma'ter for even ' the bill poster to find it himself. Now, of what good is such a showing to any- one? All that kind of work is a detri. . ment to our business, and the sooner it is dropped the better for ourselves, and the advertiser generally. Another Special Convention was called by the President to meet at Cincinnati, O, January 9th and 10th, 1895, at which it was the unanimous opinion that exist- ing matters at that time demanded that this Association have an office in the City of New York. It was resolved that the chairman of this Committee open such an office, and President Campbell made arrangements with Mr. Edward A. Stahl- brodt to be the representative of the Association. The New York Office has had a won- derful effect upon the business as well as the maintaining of prices as promulgated by tbisAssociation. Although it is not self- supporting its influences for good to the business is greater than any method now in view. It will become more useful in the futnre to both the advertiser and the bill poster. There are many reasons why it should receive the full support of the advertisers A number of minor matters of individ- uals of tbisAssociation were adjusted and need no further comment. Others will be laid before the Convention for disposal- It is the sincere desire of this Commit- tee that every member of this Associa- tion attend the coming Convention at Detroit, M« h., July 9th to 12th. By all pulling together our Association will be an organization of strength, A number of changes to the constitu- tion and by-laws will be presented for adoption at the Convention—especially the enlarging of the Executive Commit- tee from three to seven members. All of which is respectfully submitted. Signed, Edward A. Stahlbrodt. Al. Bryan, The above report should also have heen signed by Mr. A. B. Hudson and probably would have been had he had the opportunity. Unfortunately the "copy was delayed in Cleveland by an over- , sight until it was too late to forward it to him for perusal and signature. A synopsis -was sent to him by the editor of this paper requesting his consent to signature by telegraph, but up to the hour oE going to press no word had been receiv- ed from him. ELDER, JENKS & RABORQ, 'Excelsior' Circus Paste — and —; Bl' L POSTERS' BRUSHES ■ Made of Hard Wood head, b«»t long Russian Bristles, copper wiied. The most practical and reliable brush ma<le. Will not come apart. Ust-d and recommended hv Burn urn Forepauxh and the leading Circuses and Bill Fosters throughout the United Stales audCanada. Size »ineh. Pr'ce $30.00 per doz. $3.25 Each Ext<-a Extra for Circusfs $40 00 per Doz. $4.00 Each. Sent U. O. D. to all parts of the Country I 1 h its* ■ f-11 I- 1 nil § ill li I m ill m mm m 127 N. Fifth Street, Cor. Cherry, ELDER, JEIKSHUBOBG Brush Manufacturers. PHILADELPHIA.