The billboard (July-Dec 1895)

io BILLBOARD ADVERTISING is the Official Organ of the INTER-STATE BILL POSTERS' ASSOCIATION BILLBOARD ADVERTISING is the Official Organ of the Illinois Bill Posters' Association. 11 Distributors' Chat. Woolrich & Co., of Palmer, Mass., manufac- turers of Ki<l!ie*s Food and the Celery Medicine Company, of Kalamazoo, Mich., will shortly cover the South and West with distributing matter. Marian! & Co.. of Xo. 53 West 15th Street, New York, have in press a handsome booklet adver- tising Viu Mariani. The Eureka Chemical & Manufacturing Co., of La Crosse, Wis., will soon be ready to hear from distributors from the East, They purpose covering the entire section between Virginia and Maine with pamphlets. A round of the printing houses reveals the fact that the following firms have large editions of circulars, booklets, etc, underway viz : The EV-I-LO Co., Pontiac Building, Chicago. Ills. C. II. Grube, Robinson, III. White Rock Mineral Spring Co., Waukesha, Wis. Ed. Penaud, 46 East 14th St., New York City Giant Chemical Co., Philadelphia; Pa. A. S. Hinds, Portland. Me. McKey & Co., 36 Hamilton St., Boston, Mass. Fred. F. Ingram &Co.. Detroit, Mich. Distributors will do well to write them in regard to the distributing. The W. H. Bathgate Advertising and Distribu- ting Co.; of Portage, Wis., are enterprising and reliable.. They operate a printing office in con- junction with their advertising business, and conduct the best distributing service in Wiscon- sin. They are membersof the International As- sociation of Distributors of North America- The Cactus Hair Food Co., of Detroit, Mich, are placing large orders for distributing work. Church &-Co., of New York, proprietors of the Arm & Hammer brand of Soda, have issued a splendid little booklet exploiting the merits of theirgoods. which is being shamefully wasted by those entrusted with the work of distribution, Colgate & Co., No. 6 Dutch St, New York City - are distributing a neat and taking booklet ad- vertising Octagon Soap. Reliable distributors should place themselves in communication with Messrs. Colgate & Co., without delay. Reliable men are wanted in every village, town or city in the United States and Canada by the International Association of Distributors- For particulars address, W. H. Steinbrenner, or T. K. Durboraw, New No. Sn Vine St., Cin- cinnati, Ohio. Negotiations now pending between the Inter- national Association of Distributors and the more important circuses will probably lead to the latter placing all of next season's programs through the association instead of carrying their own programmers as heretofore. This means a great saving to the shows, and much new work for members of the association.. The Barnum Jfc Bailey Shows alone distribute three million pieces annually. Messrs. J. J. Hughes & Co., of Lynchburg. Va. who in September, last, succeeded Messrs. Hardy & Dunbar, as City Bill Posters, are an energetic and reliable firm, and can be depended upon to faithfully carry out all contracts. They invite correspondence and will be found as represented. John H. Beltz. 654 Deacon St. Scranton Pa., is now a member in good standing in the Inter- national Association of Distributors. He is relia- ble, and advertisers would: do well to communi- cate with him. Edwin R_ Negus, of Milford, Mass., is a dis- tributor to whom we would call the attention of a>_ s-ertisers. He is thoroughly reliable and will give satisfaction in every case. He is a charter member of the International Association of Dis- tributors of Xorth America. "W. J. Kryder, Box 606. Dowagiac. Mich.,"has just finished a larsie contract of distributing for the California Fig Syrup Co.. and the Dr. Kilmer Co., of Binghampton, New York. Mr. Kryder is a member of the International Association of Distributors of North America, and can be de- pended on every time. From the way that Booroni, Durboraw, Stein- brenner, Fischer and others of the International Association of Distributors are securing new members for the Association, and work for the members, they must not only have plenty of money or first-class credit, but are a long wa\-s from following the trail of the woodbine, as some one expressed it a month or so ago. The ball continues to roll. Messrs. Geo. Runey &Son, of Waukegan, Ills., membersof the Inter- national Association of Distributors of North America, have closed contracts with California Fig Syrup Co., Williams Bros., Indianapolis, Ind. and Dr. Kilmer Co. of Binghamton, New York. Times continue dull in some branches of busi- ness, but the International Aswc'ation of Distrib- utors of Nortn America members seem to be doing their share in mproving the business of many medicine manufacturing firms as well as advertisers of other trades. FIRST SPECIAL CONVENTION —OF THE— International Association of Distribu- tors of North America. The First Special Convention of the Interna- tional Association of Distributors, will take place January S and 9. 1S9S, at Cincinnati, Ohio. Much business of an important nature will be trans- acted. Over half the members have already sig- nified their intention of being present, and the meeting promises to be a very successful and en- thusiastic gathering. Those unable to be present should send their proxies to the secretary aud treasurer. S. M. Boorom. President, Lock Box. 313, Springfield, Ohio. Thos. k. Durboraw, . Sec'y and Treas. No. Si 1 Vine St., Cincinnati, O. DON'T HESITATE. But Try For rtembership in the International Association of Distributors. No reliable distributor in a county where the International Association of Distributors of North- America is without a member, should hesitate to make application for membership. While it is no easy matter to gain admittance to this Association, yet when one succeeds, that fact alone is a testimonial of his reliability asa man and a distributor, and is certainly worth the effort. Applicants besides having their applica- tion well endorsed, are subjected to a quiet in- vestigation, which, when satisfactory, insures to. the new member the fullest measure of confi-1 dence from the officers of the Association. The membership fee is but $1.50 at present, with every prospect that it will be increased to more than double, probably before the first of the new year. Make application now. In a recent conversation with a business man of Staunton, Va., in regard to the distributing business in that locality, he remarked that it would be a good business, if the extensive adver-~ tisercould be made to see his interest. "But," he said; "for every circular that reaches the public there a-e nine destroyec' in one way oran- other. I can go to the garbage heaps, out on the commons, and gather up any quantity of adver- tising matter that has been given to unreliable parties,—boys and negroes to put out, but who as soon as out of sight of a watcher, would throw the matter by the hundreds into the gutters, back alleys, and other out-of-the-way plaees, so as to soon finish the work." The above is not an isolated instance, as the numerous letters received by the solicitor of the International Association of Distributors, from members of that organization, making similar statements, will approve as witness, the instances reported recently to the secretary and treasurer of the association by J. 8. Clough, of Chicago, J. H. Bell, of Staunton, Va., and Ferdinand Kaiser, of Salem. Ills^ all members whose verac- ity is beyond question. Thisstateof things is not remarkable when all the facts are known. Yet it is remarkable, that advertisers who spend thousands of dollars every year in preparing and putting before the public attractive advertising matter, should al- io w. themselves to be decen'ed, and their money wasted, as it is, by an attempt to have their cir- culars, almanacs, etc., cheaply dissemminated, rather than pay a couple of dollars per thousand to reliable distributers who would honestly place each and every piece of matter in the hands of a housewife or her representative. The advertiser may ask the question— ,4 .-lr^ there such reliable distributors, and where can they be found ? ' ' We will answer, ye*", there are such distributors and they can be readily found in the members in good standing in the International Association of Distributors of North America, the business officesof which are at new No. Si 1 Vine Street, Cincinnati, Ohio. Advertisers have no excuse for the waste of valuable matter they are now subject to, for relief is within their reach through the members of the Association to which we refer above." This Association is constructed of strong sturdy material, ever alert to their own and the Asso- ciation's interest. But should any member prove unreliable in the execution of his trust, an assess- ment is promptly levied on the other members sufficient to re-imburse the advertiser for his loss and prosecute in the State Courts the dishonest member. . Finally we will say that this organization is composed of bona-fide distributors,—men, not boys—everyone of whom have been highly en- dorsed by reputable business men of their re- spectives counties as regards their reliability, and no advertiser runs the least risk in extend- ing his patronage to any of the membership. The Lyceum Critic, is a monthly journal pub- lisned in Allegheny City, Fa.,-that promises to supply a need that has existed for some- time' Being interesting as well as instructive, it is none the less unique, and as it grows in favor, as it is bound to do, it will become a favorite advertising medium, that the lyceum attractions generally, as well as bill posters and distributors cannot afford to do without. May it have a long ami prosperous career. Some men put their ads in papers, " " " . them on the fence, " *' never advertise. Who ought to have more sense. ■- — Mankato, (Minn.,) Review. Some ads are boasts. And some are roasts. But the wise man's ad Is the one he posts NOTICE—OFFICAL. The officers and members of the International Association of Distributors of North America will take notice that Mr W. H. Steinbreuner of Cincinnati, has resigned She office of second as- sistant secretary of the Association, and I have this day appointed Mr. W. E. Patton. of Corinth. Miss., wto will at once enter upon the duties of second assistant secretary, and to whom all com- munications relating to lists of advertisers and other business of that office should, in the future be addressed : to Thos. K. Di-rboraw, sec and Treas. CORRESPONDENCE. Always make it a point to be prompt and care- ful about answering correspondence. If the writer had not been in earnest he undoubtedly would not have written you. That, at least, is the way you do things, isn't it? You never write'- a business letter unless you are really in earnest and desire information. Then please remember that other people very strongly resemble you in the particular. . n ,-. It isn't the man who accepts some opportuni- ties and lets others slide who wins the greatest success :but it is he who allows not one to pass unimproved. If there is anything in it, he will surely find it out It costs nothing save a little trouble to answer -correspondence promptly and fully yet in so do" ing one may win enormous stakes.— News for Buyers. Well Advertised. —It is seldom that a show in a town the size of Piairie City i<Thalf as well advertised as the Chase Lister Company, which is making an all week stand in Union Hall. A novel idea of bis own in this connection. Mr. Parker, by illuminating his boards, has man- aged not only to increase the hours during which they are effective, but to render them even more effective by night than by day. ,The writer iiever"hefore saw this idea applied in this manner. There's no patent on it.— Weekly Kodak, Prairie City, fa. Oct. it, rfstf. ^ ^ fr^ ^ ^^VV^VrV At Less Than 1-3 the Cost Of Mailing. The facilities of The International Association of Distributors, enables that organization to distribute Pamphlets, Circu- lars, Booklets, Leaflets, Almanacs, Couriers, Heralds, Cards, Blotters and Samples at less than one-third what it costs the adver- tiser to distribute them through the mails. Note the prices, viz : City service, $1.75 per iooo,\ And actual Town service, 2.00 " " ( cost for ex- Village service, 2.50 " " ( pressage & Country service,'3.50 " " / °. ' The service rendered is honest efficient, thorough and reliable, and covers every section of the United States and Canada, For estimates, reference, and detailed information, address, W. H. STEINBRENNER, General Agent International Association of Distributors. New No. 811 Vine Street, CINCINNATI, OHIO- CORRESPONDENCE SOLICITED. Printing-House Gossip. Hennegan & Co. are printing the calen- dars for the Royal Insurance Co. Many of the printing houses are now busy with Christmas covers for the various periodicals. It is estimated that upwards of 1,600,000 lbs. of paper will be required to turn out the almanacs for 1896. The polical poster has made its appear- ance in Ohio. The Strobridge Lithographing Co., of Cincinnati, O., was tendered a vote of thanks by the Ohio Bill Posters' Associa- tion for pasting their paper before sending it out. The Otttnan Lithographing Co. have~ formally entered the domain of the poster pYinter. The Donaldson Lithe Co., of Cincin- nati, will print the Christmas cover for Leander Richardson's Dramatic News. This house has been running at night for the past nine months. Maubetrett's Show Printing House, of New Orleans, will increase their facilities before Spring. The outcome of the Empire Show Print- ing Co.'s difficulties will be watched with great interest by showmen. This plant could be made the most profitable of any house in the west. There are now eleven printing houses turning out commercial posters. It is rumored that Springer & Welty have given up the ghost. The Riverside Show Print Co., of Mil- waukee, are very successful with their commercial posters. It is said that the interest of Enoch Morgan's Sons in the Gillin Litho Co. is for sale. The Enquirer Show Print. Co., of Cin- cinnati, have decided to get up a line of commercial posters. The hustling solici- tor, Frank Sing, Will push them. Chas. Hood has been very successful with the W. J. Morgan line and that of The Riverside, of Milwaukee. The Donaldson Co. has gotten out a nine-sheet Santa Claus poster. The real student of advertising knows there are possibilities everywhere and in everything. The sign on his store front, the appearance of his building, the local- ity, the style of his stationery, the per- son appearance of the proprietor and his employees, their deportment, manners and courtesy, the tone of a letter, the style of a hand writing, the use of a type writer, in fact anything and everything that is at all likely to create interest, ex- cite attention, or occasion comment, is an advertisement, and a good advertisement at that. FRANK SING. That genial and hustling agent, Mr. Frank Sing, was a Billboard caller October 22nd. Mr. Sing was in Cincin- nati for the purpose of closing a contract with the Enquirer Job Printing Co. to handle the new line of posters which that well-known office is now getting up. Mr. Sing has his office and makes his head- quarters with the Libbie Show Print. Co., of Boston, Mass., arid his territory in- cludes everything east of Cleveland, Ohio, and north of Washington D. C. He speaks in the highest terms of the improved service which the bill posters of the east, and especially of New England, are giving to patrons. In Providence, Worcester, Fall River, Boston, Troy and Portland he says the service is especially good. Business in general is reviving in Mr. Sing's estimation, and he confidently looks forward to a boom in the near future. The Showmen's Convention. The. third annual convention of the Protective League of American Showmen, which takes place at Cincinnati, January 7th, 8th and 9th, 1896, will be largely attended. Representative from all the large circuses will be present, including Mr. Louis E. Cooke, of the Barnum & Bailey, Messrs Peter and Ephriam Sells and Shell Barrett, of the Sells Brothers' Shows; B. E. Wallace and Wm. Fuller, of the Wallace Shows; Walter L. Main, of the Main Show; John F. Robinson and John, Jr„ of the Robinson Show; L. W. Washburn, W. E. Franklin, J. P. Fagan, M. B. Raymond, E. M. Burk, Ralph Peckham, Sam Dawson, W. C. Boyd, Ed Brennan, F." E. Davies, Ed. Davis, Joe McMahon, Geo. Castello, Geo. Sun, Fred Locke, and hosts of others, too numerous to mention. ' The signs of the times—mural signs and painted bulletins. -■•• •••• ■••• Are you a Printer? Do Vou Set Ms? ••?? If y° u are the first > and d ° the second, you should subscribe for Printers'Ink, a publication from which you may glean many good ideas in composing ads. While PRINTERS'INK :t;t is intended principally- for adver- •••• jj ~;j users, yet every printer that sees SK it speaks highly of it, and all jj•• admire it. Its ads are set in an ::i! artistic manner, and that is what :*;• ad. setters are interested in. The •Urn price now is $2.00 a year; after Mm Jan. 1, '96, it will be $5 a year. •••• $10 will pay for it until Jan. 1, ::SS I9 01 - Address Printers' Ink, '•'•• 10 Spruce Street, N. Y. Send for Sample Copy. AwYovONtOfTrtiM? M, AMfeWlBORIiQlS'* POSTER PRINTERS. Advertisements under this head are printed free of charge in nonpareil. In boldface type two dollars per yea". Display advertisements (not exceeding seven lines, twenty-five cents per line. ' Advertisements amounting to one dollar and over include a year's subscription, free. Bien, Julius & Co., 140 6th ave. New York Boston Job Printing Co., 4 Alden. Boston Mass Brooklyn Daily Eagle Job Printing Co, Brooklyn Brooklyn Times Printing Co, Brooklyn Budget Show Print., Box 38, Elmira, N. Y. Calhoun Printing Co, Hartford, Conn Calvert Litho Co, Detroit, Mich Cameron Show Printing Co. 57 Ann, New York Central City Show Printing Co, Jackson, Mich Central Litho and Eng Co, 1406th ave, New York Central Show Printing Co, 143 Monroe, Chicago Commercial-Gazette Job Rooms, Cincinnati Correspondent Show Printing Co, Piqua, Ohio Courier Printing Co, Brantford, Ontario Courier-Journal Job Rooms, Louisville, Ky. Courier Show Printing Co, Buffalo, N Y Cox's Sons, John, Gay and Pratt, Baltimore The Donaldson Litho. Co., Cln'tl, 0. Eichner & Co, Baltimore tmplpe Show Printing Co., 73-75 Plymouth Place. Chicago Enquirer Job Rooms, 88 East Eighth, Cincinnati Enterprise Show Print, Cleveland, O. Erie Show Printing Co, Erie, Pa Fair Printing; House, Norwalk, O. .Forbes' Litho Co, 181 Devonshire, Boston Francis & Valentine, 517 Clay, San Francisco Free Press Show Print.. Detroit. Fox. Richard K, Franklin and Dover, New York Gribler Litho Co. Chicago. Gillin Show Print, 132 West 14th, New York Goes* Litho Co, 140 Monroe, Chicago Gt. Am. Eng & Print Co, 57 Beekman, New York Great Western Printing Co, 511 Market, St Louis Greve litho Co, The, Milwaukee, Wis Haber, P. F„ Fond-du-la- "Wis Hasselman Printing Co., Indianapolis. Ind Hatch, C R. &H.IL,Nashville,Tsnn Hennegan & Co., Cincinnati, Ohio. Jackson, J B., 48 Centre, New York Jordan Sl^ow Printing Co., 128 Franklin. Chicago Journal Job Rooms, Columbus, O. Ledger Job Office, 605 Sansom, Philadelphia Libbie Show Print. Boston, Mass. Lick Show Print, Fort Smith, Ark Liebler & Maass, 224 Centre, New York Mauberret's Printing House, New Orleans, La. Metropolitan Printing Co , 322 W. 26th, New York Miner Litho. Co. The H. C. 342 west 14th St. New York, Mitchell, Chas., Ottawa, Ont, Canada Morgan, W. J. & Co., St Clair. Cleveland Morrison Show Print, Detroit, Mich.' National Printing & Eng. Co.,- Chicago Orcutt"Litho. Co. Chicago Pioneer Printing Co., 214 Jefferson, Seattle,Wash Planet Show Print, Chatham, Ont., Canada. Richardson & Foos, 112 4th Ave, New York Riverside Printing« o.. 2x6 3rd, Milwaukee, Wis Sackett & Wilhelms Litho. Co., sth ave. and 16th St., New York. Saffin, H. 1'., 172 Skill man Ave., Brooklyn Seers, A. S., 19 E. 17th street. New York Shober & arqueville, Jackson st, < hicago Springer & Weity, B-way and 31st, New York Star Printing « o., 6o6J4 Second, Seattle, Wash Sterrett Show Print San Francisco, CaL Strobridge Litho ■ o., Cincinnati Union and Advertiser Co., Rochester, N.'Y. Union Job Printing Co.. Walla Walla, Wash. United States Printing Co., Cincinnati What Cheer Show Printing Co.. Providence, R. I. Winterburn Show Print., 166 Clark, Chicago PRINTING HOUSES That execute high-class Distributing Matter The follounng firms make a specialty of finely printed Booklets, Rimphlels, Hand Bills, Fliers, Dodgers, Circulars, Heralds, Couriers, Programs, Blotters, Fancy Cards and Novelties. Advertisements Under this head same as above. Blackwater Courier Job Office, Franklin, Va. The Donaldson Litho. Co . Clnt'I, 0. Baton, Allen & Co, Grand Rapids, Mich Hennegan & Co., Cincinnati. 0. Libbie Show Print, 6-12 Beach St, Boston, Mass. Lotus Press, 140 west 23rd st, New York City. Mauberret's Printing House, New Orleans, La. L. Prang & Co., 286 Roxbnry St, Boston, Mass. Saffin Show Print, 172 Skilunan Ave., Brooklyn. Van Fleet, 88 Centre, New York Winthrop Press, New York. Woodmansee, G. W. & Co., Rockville, R. jr. Let's Get HB^F* Acquainted ? IS"* 4r r <4JO'9XJC} r <£ Don't forget to ask about our CHINESE BLACK 14 Just for fun, vou know—not'business—for, of course, you are " perfectly suited " and would not change your ink for your father. Yes, we know ; sounds natural. EAGLE PRINTING IKK & COLOR WORKS, 148-152 Monroe Street, Chicago. To first ten persons sending us orders for our inks, resulting from this ad. in " Billboard Ad- vertising,'' we will send a handsome present So- be sure and mention the paper.