Billboard advertising (July-Dec 1895)

14 BILLBOARD ADVERTISING is the Official Organ of the Indiana Bill Posters' Association. BILLBOARD ADVERTISING IS FULL OF SUGGESTIONS TO RETAILERS. 15 Fifth Annual Convention OF THE NEW YORK STATE BILL POSTERS ASSOCIATION. Held at the Ashland House. New York City, \ nonday, November nth, 1805. 12 o'clock noon. President \V. J Mc- Allister in the chair. Upon roll call, the secretary, Mr. Jas. H. Staats, announced the following members present, viz : C F. Filbrick, Buffalo; George Castner, Syracuse; John A. Napier, Utica; Jos. A. Wallace, Oswego; J. Bal. Carroll, Albany; W. J. McAllister, Troy; Jas. H. Staats, Lockport; C. F Clayton, Niagara Falls ; W. A. Downe, Plattsburgh ; "William Mil- drum, Yonkers; P. J. Dunn, Tompkins- ville, S. I. The secretary then read the following applications for membership : Mrs. M. C Dundou, Troy; McElroy Brothers, Flushing; J. P. Kelly, Cohoes; \V. C- Smith, Elmira; and O. J. Gude, New York City. Upon ballot being taken, the application of Mrs. M. C. Dundon was rejected. Mc- Elroy Brothers, W. C. Smith, and J. P. Kelly were, upon ballot being taken, duly declared elected members of this Associa- tion. The O. J. Gude application was tabled until 2:30 o'clock. Mr. J Samuel Wade asked that his membership be changed from Cohoss to Schenectady. Granted. Adjourned for dinner to 2:30 o'clock. AFTERNOON SESSION— 2:^o O'CLOCK. President McAllister wielding the gavel. Secretary Staats, upon roll call, an- nounced the following members in attend- ance: Samuel Pratt, New York; C. F. Fil- brick, Buffalo; Edw. A. Stahlbrodt, Rochester; George Castner, Syracuse; J. Bal. Carroll, Albany ; W. J. McAllister, Troy ; John A. Napier, Utica; C E. Clay- ton, Niagara Falls; Jas. H. Staats, Lock- port ; Jos. A. Wallace, Oswego; W. A. Drowue, Plattsburgh ; P. J. Dunn, Tomp- kinsvQle, S. I.; William Mildrum, Yon- kers; J. L. McElroy, Flushing; C A. Wood, Jamaica; W. C. Smith, Elmira; B. Link, Brooklyn. The minutes of last May convention were then read for the information of the members. REPORTS OF OFFICERS. President McAllister then in a few well chosen sentences addressed the conven- tion, and portrayed the benefits derived through this organization by its members during the past year. He feelingly touched upon matters as adopted at the Detroit convention, to which he was a delegate, and acknowledged that several mistakes occurred at that time, which he hopes would be rectified in the near future. In finishing his remarks he ex- tended to the incoming officers his hearty co-operation for the success of the Asso- sociation during the coming year. The secretary, Jas. H. Staats. then read his report, showing the healthy condition of the Association, both in the number of membership and financially. The report was referred to the finance committee. J. BaL Carroll, treasurer, made his re- port, showing a balance on hand of forty- six dollars and seventy-three cts. ($46.73.) This report took the same course as did that of the secretary. ELECTION OF OFFICERS. President appointed Messrs. Napier and Clayton as tellers. The following is the result of the elec- tion of officers for the coming year, viz : President, George Castner, Syracuse; Vice-President, P. J. Dunn, Tompkins- ville, S.I.; Secretary, Edw. A. Stahlbrodt, New York City; Treasurer, C F. Fil- brick, Buffalo. Finance Committee : Samuel Pratt, New York City; J. Bal. Carroll, Albany; Jos. A. Wallace, Os- wego, r Samuel Pratt then installed the officers in conformity with the By-laws and Con- stitution of this Association. President McAllister, upon retiring, introduced George Castner, his successor, and pre- sented him with the gavel. President George Castner in the chair. Edw. A. Stahlbrodt assuming the secre- tary's desk. A motion was made and unanimously granted that the thanks of this Associa- tion be tendered to the retiring secretary, Jas. H. Staats, for his untiring efforts during the past four years, on behalf of , our members. Upon motion the secretary was instruct- ed to make application to the president of the Associated Bill Posters' Association of the United States and Canada for a new charter for this Association, for the reason that the_ original charter was recently destroyed. Granted. UNFINISHED BUSINESS. Under this head the application of O. J Gude for membership in this Asso- ciation was taken from the table After thoroughly discussing the practicability accruing to our Association by accepting persons to membership who have no identification with our craft, or who, un- der our Constitution, are not" employing bill posters," and upon motion of J Bal. Carroll, the aforesaid application was re- jected by a unanimous vote [Note. —The above action on the part of the State Association excludes Mr. Gude from the right to membership in the National Association. As no person can be a member of the National Associa- tion unless he is also a member in good standing in the State Association from the state in which/he lives.] W. J. McAllister moved that a com- mittee be appointed to wait upon Mr. Houghtaling, and request his resignation, as, under our rules and regulations, none but employing bill posters are eligible to membership in this Association. Adopted. Messrs. McAllister, Filbrick and Wallace were appointed to cany out the above instructions. By J. BaL Carroll: Resolved, That the action taken at our May meeting, making the " Billboard Advertising" the official organ of this Association, be reconsidered. Adopted "Whereas, We, the members of the New York State Bill Posters' Associ- ation, in convention assembled, do con- demn the course pursued of the accepted official organ, " Billboard Advertis- ing," in its present position of espousing the cause of, and encouraging opposition to, the members of the Associated Bill Posters' Association, Therefore, be it "Resolved, That it is the sense of the members of this Association, that as the journal above referred to was fostered and encouraged, and supported in the belief that as an official organ of this Association in our interests, they would be protected rather than assailed by the same, and as we find we was laboring under a misap- prehension of the real facts apparently, that we cease all connection with " Bill- board Advertising" in any manner, either by subscription or through its ad- vertising columns, and that we in no way give it our assistance and support. And be it further "Resolved, That we request the several State Associations and the Associated Bill Posters' Association of the United States and Canada, to co-operate with us in sup- porting some journal, to be decided upon later, who will devote its columns exclu- sively for the benefit and interests of the members of our organization, and not to our detriment. And that we pledge our hearty support, both morally and finan- cially, to the above end." After considering the above resolutions for over .an hour, during which time all interests were considered, the above reso- lutions were unanimously adopted, and the secretary instructed to promulgate the above matter to all the bill posters hold- ing membership under our Association. By C F. Filbrick: Resolved, That the next meeting of this Association, to be held in the city of Buffalo, N. Y., upon the second Monday in May, 1896. By W. C. Smith: Resolved, That our next annual meeting to be held in the city of New York, upon the second Monday of Nov., 1S96. . Upon motion, the prices as adopted at the Detroit Convention were adopted. GOOD OF THE ASSOCHTION. The following letter was introduced by Edward A. Stahlbrodt, who commented favorably upon the same, and several members took occasion to voice the senti- ments extended below. Our members are realizing to a larger degree than ever be- fore, that they must deliver first-class service in every respect if they desire the full confidence of every advertiser. Rochester, N. Y., Nov. 9, 1895. Edward A. Stahlbrodt, New York City: Dear Sir - Referring to the matter of posting " Blue Label Ketchup" paper, of which you have done something for us this season, we beg to advise that it is our opinion that this work, when properly done, is of benefit. What we mean by being properly done is that when com- mercial advertisers ask for listed showings that in order to have this work conscien- tiously done the lists should be furnishe.l so that immediately after posting they can be checked up, and again before the termination of the time for which the posting was contracted. We think if this was insisted on by advertisers generally, not with the idea of distrusting the bill poster, but simply with the idea of getting what they were paying for, that the bill posters themselves would soon find that commercial work would be offered to them more frequently and in larger quantities than now, and consequently would accrue to their benefit. This has been one of the great drawbacks with us in doing more of this kind of work through you. We will say frankly, however, that through you we . have gotten a larger percentage of lists of our showings than we have through other houses through whom we have placed similar work, but yet the percentage of towns for which we had lists is less than we expected. We believe that this kind of advertising, if done along the lines as noted above, is judicious and paying, and while we cannot at this writing verify or disprove the statement that our sales may have been increased, yet we are inclined to believe that such is the case, and shall undoubtedly do considerably more of this business in the near future. Very truly yours, Curtice Brothers Co., Per R. A. Badger, Sec. The following telegram acknowledges that although one member of our Associ- ation found it impossible to join us in person, his spiritual being hovered near and around us: Buffalo, N. Y., Nov. II, 1895. To N. Y. State Bill Posters' Ass'n, New York City: " The father of your Association sends his greetings. C. M. Whitmier." Other important matters were brought before the Convention, and after a thor- ough discussion received proper attention, but are of such a nature that it is deemed inadvisable to publish the same but nevertheless will be remembered by those present. Upon invitation of Samuel Pratt and Edward A. Stahlbrodt, the members of the Association were invited to a banquet held at the Sinclair House, at seven o'clock that evening, where they "were dined and wined, as is customary at all gather- ings of this Association. All expressed themselves in full accord with the manner in which the pleasant gathering came to an end. Adjourned sine die. Edward A. Stahlbrodt, Sec, 621 Broadway, New York City. RIPAN-S The modern stand- ard Family Medi- cine : Cures the common every-day ills of humanity. V?,„WANTABAR6AIN ? £% WISH to Sell ? flTCTilTill-anterns Wanted HARBACH* CO~SoS Filbert 8t„ Phlla., Pa. Commercial Advertisers who Post "Bills We reserve uT\iimited prorqirient locations for mercan- tile purposes. You will fir\d in ours a perfect up-to-date bill posting plant, without a superior in, the United States for Comrqercial Displays. Our entire boardings recently revised ar\d rebuilt. St. Louis Bill Posting Comrany. Office, 516 Walnut Street,ST. LOUIS, MO. When you write, mention Billboard Advertising. R. J. GUNNING. PRESIDENT. Waste of Advertising Matter. In an article in the November issue of this magazine, under the head of "Dis- tributors' Chat," we spoke of the waste of advertising matter by irresponsible dis- tributors. Since that article was written, many complaints of a similar character have been made to both the Secretary-Treasurer and General Agent of the International Association of Distributors, that we con- sider it a duty we owe to the advertisers of the country, as well as the honest dis- tributors, to further speak of this matter. The complaints referred to, speak more particularly of the willful waste of adver- tising matter recently put out for Dr. Miles Medical Co.. of Elkhart. Ind., in Chicago, Middletown, N. Y. and Dowa- giac, Mich. In some instances as many as a dozen pieces of matter were picked up from the gutters and other similar ; places where they were thrown by the one who had been employed to honestly distribute them. These charges of crim- inal waste of advertising matter, coming as they do from sections widely apart, and from gentlemen who are entirely unknown to each other, dispels anything that savors of connivance for personal lwnefit— they bear, instead, the stamp of truth, without so much as the semblance of exaggeration. In addition to the charges regarding the waste of Dr. Miles' advertising matter, Mr. \V. E. Patton, of Corinth, Miss., re- ports the wholesale waste of advertising matter lately discovered iu cleaning out a hotel building in that place. This mat- ter had been sent there at various times for distribution, and no doubt paid for. Until the building was to be renovated, it remained undisturbed in what the dis- tributor thought a safe place. What does all this waste of advertising matter mean? It means, counting alone by dollars and cents, the loss to the ad- vertisers of thousands of dollars, not con- sidering the time and study required to ]>lace the matter in an attractive style before the public. The waste of adver- tising matter by distributors, in order that they may the sooner finish their contract, is stealing just that amount of money from an employer—it can't be called by any other name. The advertiser is not free from much of the responsibility for this state of affairs—in fact, many of them are the indirect cause of it. In order that a few dollars may be saved in the cost of distributing, they patronize, and in every only for their own benefit, bnt that truer better and more honest service may be rendered advertisers. It is through the efficient organization of one of these asso- ciations that the advertiser is informed of the waste of his advertising matter as noticed above. Would it not then be more to their in- terest if the advertisers of the country should rebuke the dishonest service they A NEW RATE CARD. We present herewith a proposed rate card, which will be considered by the Inter- national Association of Distributors at their annual convention, which will be held at Cincinnati, O., January 7 and S, 1896. First Class Matter— printed matter, not folded, embracing Circulars, Leaflets, Dodgers, Fliers, Programmes, Tracts, Second Class Matter — printed matter, folded,' embracing Pamphlets, Couriers, Heralds, Folders, Time Tables, ... Third Class Matter— printed matter, bound,") embracing Books, Booklets, Almanacs, l Catalogues, Price Lists, Premium Lists, J fourth Class Matter — miscellaneous, embrac- ing Cards, Blotters, Circulars (in enve opes), Folders (in envelopes) . Fifth Class Matter -advertising novelties, em-") bracing Calendars, Gas Jet Cards, Easel [ Cards, Window Cards, Fancy Folders, j Folding Novelties, Shape Novelties, . j Si.rtA Class Matter — merchandise, embracing 1 Puzzles, Paper Weights, Rulers, Samples, y etc., (not fragile) j Seventh Class Matter —merchandise, embracing ] everything of a fragile nature, requiring [ great care in handling, such as samples of I liquids in bottles, etc J led,] ers, V '*} s,J irac- ) vel- [ City Service per 1000. $ I 50 Suburban Service per :oor. Count ry Service per 1000. $ 2 5° ; $ 5 CO 5 50 2 25 4 00 25 4 00 5 co 6 00 6 50 S 00 instance has there been the least complaint where work has been entrusted to them. No boys are admitted to membership, only men whose reliability is thoroughly at- tested before they are accepted. . All advertising matter placed in th'e hands of such men as the members of the above Association, for distribution, will be placed as directed, promptly and efficiently. Since the issne of the October number of this journal, the following named distributors'appli- cations for membership have been approved and they are now members of the International As- sociation of Distributors of North America. Chas. A. Page, 143 Sth Kodway, FaU River, Mass. Lew-is E- Tieman, 508 South High St., Belle- ville, HI. The W. H. Bathgate, A. & D. Agency, Pott- age, Wisconsin. J. A. Clough, 647 Austin Ave.. Chicago. Ills. Major Mike Emig, 1123 Overhill Street, Louis- ville, Ky. "William H. Case, 24 Miner Street, Fort Wayne, Ind. L. H. Ramsey & Co., 137 Hast Main Street, Lexington, Ky. Spaulding & Gordon, Boise City, Iowa. H. E. Rogers, LaCrosse, Wis. W. C. Tiryrill, Lima, Ohio. L. S* Wieman. Milwaukee, Wis. W. H. Drullingan, Valparaiso. Ind. Donat J. Lefebre, Manchester, N. tl S. W. Anderson, Salt Lake City, Utah. Fred. Morley, Philipsburg, Pa. Cad. F. Mevis, Waukesha, Wis. James Mack, New York City. James R. Long, Washington, DC George M. Leonard, Grand Rapids, Mich.- possible way encourage, distributors who emplov boys some of them mere chil- dren-and other irresponsible parties to do their work. Other advertisers profess to be opposed to all associations of dis- tributors, and will not encourage their members. It is this undesirable and unsatisfactory distributing service that has promoted the association of responsible distributors, not are every day compelled to submit to, by- giving their work to members of an asso- ciation possessing qualifications which would entirely preclude anything like dishonest work. The International Association of Dis- ributors is composed of some of the most reliable men engaged in the business in the United States. The membership take a pride iu their organization, and in no " Ssiai.i. Talk About Business," By A. E. Rice. A bankers's business hints for men and ^omen Published by Fremont Publishing Co., Fre- mont. Ohio. 70 pages. Paper 40, cloth 75 cents, by main post paid Descriptive pamphlets free. This book, as its name indicates, is a talk about business; a banker's talks to men and women about the common, every- day business affairs of life. It is brimful of useful ideas for both young and old a book that should be on every desk and in every home. Editor of Organ—"foarse and abusive re- marks." That's a good phrase. By the way, Mr. Blower is on the other side, isn't he ? City Editor—Oh, no: he's one of our speakers. Editor—So? Let me see. I think you'd better change that to "keen and incisive."'— Boston Transcript. BOISE CITY, IDAHO. POPULATION, 8,000. aPAULDINGfc GORDON, LICBMSED City Bill Posters ^Distributors. Members of the Associated B. P. Ass'n, and International Ass'n of Distributors. We have more billng space than all other towns in Idaho put together. The city is booming. Send on your paper. References furnished.