The billboard (July-Dec 1895)

18 BILLBOARD ADVERTISING is the Official Organ of the MINNESOTA Bill Posters' Association. Billboarij Auvertkikg intends to lead all papers of its class in point of subscribers, and to that end offers the following un parallelled List of Premiums. 4(% pfe To anyone sending us 10 cents in Xl/VLS* stamps and the--names and ad- dresses of three sign writers, we will send Billboard Advertising'. for three months. IS P*Q To anyone sending us 15 cents and xc * *■* »• the names and addresses of three circular distributors, we will, send BlILBOAKD ADVERTISING for four months. OfY /»f"C To anyone, sending us 20 cents and av I>li3a the names and addresses of six sign • writers, • we will send BlLLBOARJ) ADVERTISING- for five months. OC ptc To anyone sending us 25 cents-and <IVI(13> the names and addresses of six circular 'distributors, we will send Billboard Advertising for six • months. Of| pf-c Anyone sending us 30 cents will °» win receive forthree months Billboard Advertising, 30 cents. A Donaldson Date Book, 25 " ' ss~ " An nfc Anyone sending us 40 cents win f U bio* receive For four:months Billboard Advertising, 40 cents. A Donaldson Date Book, 25:., V. -65 " Kf| rtfe Anyone sending us 50 cents will "** WI.O. receive a six months' subscription to Billboard Advertising and a copy of that superb picture^' "La Golgotha," which alone sells for-$i. Anyone sending us 75 cents, will ' receive a rubber stamp of his name and a three months subscription to Billboard Advertising To anyone sending us $1.00 we'will send a year's subscription to BlLLt- board Advertising, and a fac- simile «.f their autograph and plate forprinting-Writeyour autograph plainly in black ink on white paper and enclose with letter. .- To anyone sending us $1.25 we will send Billboard Advertising for one year, and in addition a year's subscription to that exceptionally bright Boston publication* "Profit- able Advertising." which alone costs$i.oo». Here is an opportunity to secure two journals for but little more than the price of one. To anyone sending us $1.50 we will send for one year, each, Billboard Advertising, $r.oo "Art in Advertising," - 1.00 75 ets $1.00 $1.25 $1.50 $1.75 Total, J2.00 "to anyone sending- ns Sr.75, we will send for one year, each. • Billboard Advertising, - JS1.60 Munsey's Magazine, - 2.00 - • o : - ' $300 S59 Ofl To anyone sending us $2 oo,.we will <pa>UU xsdforoneyear. Billboard Advertising, - $1.00 "Printers'Ink," - - $2.00 " ■'■ $300 "Printer's Ink" is a weekly, "devot- ed advertising, chiefly newspaper advertising-' <JJ9 K ft Anyone sending us $2.50, we will «P*'*W»' send, for one year, each, ■*.::: Billboard Advertising, - $1.00 "Profitable Advertising," - -r r i.oo "Art in Advertising," - .'- 1.00 - - ; *3r°0 (O OO Anyone sending us $3.00 will re- VO WW ceive. one year, -.'.'•--•• Billboard Advertising, • $1.00 A copy of Donaldson Guide, 3.00 £Q C /\ Anyone sending us 4B3 50 will re- Vw.clw receive, one year. Billboard Advertising, - $1.00 . - A nine-inch Paste Brush.' - 3.25 tftA. (%(\ Anyone sending:us J4.00 will re- «P*«VV ceive, one year, . -, Billboard Advertising, - $<t» "Brains^" ■ - >, : ^ * - «.oo ... . -,. , T .. - ... .. ^fg^oa "Brains." is a weekly journal dc; voted to advertising and advertfs^ ersr Itris:a!niost valuable'and use- ful publication. Anyone sending us $450 will re- ceive, one. year, -..-. .-• - Billboard Advertising,';. '- ,'Jpiipp 500 Letter Heads, . '" ', >' : '.ioo 500 Envelopes,..- _,'. ..'.-",-"jj,od $4.50 .,'. ■" '"fjfeSo This is a splendid opportunity to secure handsomely printed station- ery at a merely- nominal piice. S^ HO Anyone sending us-$5.00-win-te- •i'w.ww ceive, one year, -. n ■*'. BILLBOARD ADVERTISDrG. '-'• -$I.0O Ther Donaldson Guide, - - " - ■ • sj.00 . ,. A nine-inch Paste.Brusli, '-: 3.35 • - --".V- ■» • .■'■-- ■■■■ -•■• •■■■ J7L26 A PECULIAR CONTRACT. Mr. W. H. Steinbrenner received the following contract from Geo. E. Mitchell, proprietor of the Novelty Plaster Works, of Lowell, Mass. The peculiarity of the contract lies in the fact that the letter, which accompanies it, is attached to the contract (pasted on the back of it), which fact makes it part and parcel of the agreement. CONTRACT. Contract for Distributing- Circulars for Novelty Plaster Works, I,owell, Mass. ~ ' Dated 189 City of . _ State of Population __ - In consideration of-..V™. dollars per thousand, I hereby agree to faithfully distribute -.-.—.. ^.....—circulars for the Novelty Plaster Works, of Lowell, Mass., according to instruc- tions below, and' guarantee that,each circular shall be distributed according to directions, and that none shall be -wasted or destroyed. instructions. '1. Leave only one circular for each family in every.house. -.**-- 2. Put-the-circulars. right'inside the house, either by going into the house, or putting them under the door. 3_ Put only one circular in each' farmer's .wagon at ihe marketor-on thestreet. ' * - ■ -4- Do not give away circulars to.children. . 6. After above.rujes ..-are. complied wjilh, and any circulars are' left;- give them to people who • come out of shops-or mills, but-only one circular to each.person. .6. -No otherdealer^must be allowed to adver- tise in any way on .or within.our circulars. 7. No other'advertising matter must be dis- tributed'for any other parties while ours is "being done. - ■':• ~- f; "■'■'" -S. .When r the-work;.of: -distribution -is com- pleted, make 9j1t.your.bill, and have—~- endorsed on it that -work has been well done, mail the bill to usTdmi we will 'remit cashiers' check by return-mail. ~-' ' •- ~ : -' '"' -' r '- ;.This contract may be cancelled-at any time that the Novelty Plaster "Works frmfrthe work is not being properly done. I have carefully read the above instructions, and agree to perform the work of distribution in accordance with the same. ... . ... . -•-.-.!.• 2?i77 Poster or Advertising Agent. No written or verbal conditions will be allowed which are hot set forth herein. I agree to pay the above named sum for dis- tribution, as per section 8 of instructions. " -" ..<«—«».«.--. i. ; .-.—».;._;. Sole Proprietor of Novelty Plaster Works, at Lowell, Mass. Letter." ..1S9 Dear Sot j— Your, favor of your offer for dis- tribution of .circulars is at hand, and contents noted. I am aware that bill posters as a rule are hard to find, those that are honest, and do not waste one thousand in seven Nearly all over the United States the bill posters union prices seem to be $1.50 per M.- I will accept your propo- sition, pa y your pric e, sen d the q uantit y of cir- culars you desire, if you will accept my contract, which will be this :4When"Jyour work is done, I shall write to a number of citizens in each town where such work was done; when their answers come, if over one-half of those answers are in your favor, stating that your work was well done, then you will immediately get your pay If it's the other way, one letter over half, saying to the contrary that it was not well done; then you won't get a cent, for the transportation of adver- tising matter and its cost, is as much as I can afford to lose. These letters will be addressed to citizens of your own'state, and not to Massa- chusetts Yankees, and on their verdict of how your work is done, dep- n Is your fate. No hon- est, faithful man ever objects to being watched, but on the contrary, if honest, and he does as he represents he will do, he will court the watching fof proof of his assertion. I enclose you a voucher to sign and return if you accept my proposition. In each town you distribute, you must get one to three signers to each voucher, that your work was well done. According to sizebf town will depend the num- ber of signers to the voucher. If you want my work to distribute the circuk rs. like sample enclosed, on these terms, on receipt of an answer from you, they shall be forwarded at once. If you do not accept my terms, then that's con- clusive evidence that you neither have confi- dence in your own honesty and ability to perform what you advertise. You have solicited my work by sending me the announcement. Bear in mind, I am paying you your own prices and sending you the quantity of circulars you ask for, but what I desire is the work faithfully done, and my chance to prove by your own citizens your honesty or your dishonesty. Truly yours, Geo. E. Mitchell. Mr. "Steinbrenner indited the follow- ing letter to Mr. Mitchell: Cincinnati, Oct. 23, 1S95. Geo. E. Mitchell, Lowell, Mass Dear Sir.— Your circular letter of Oct 18, with blank contract attached, is before me. It inter- ests me greatly, and if my letter, oat of the great mass of your correspondence, should chance to attract your attention, and obtain your consider- ation", I would greatly appreciate some further information. I take it that the conditions imposed are merely a means to an end, in.other words, that ydii utilize them merely to accentuate the neces- sity of careful and conscientious work on the part-.of the distributor- • You must needs write the letters of investiga- tion, however! for you expressly state that you do. and I have a' most lively curiosity in regard to the results. If these letters are addressed to the endorsers which appear upon the distribu- tor's bill, I can readily understand that each and every bill is favoiably audited, but I must con- fess that I fail utterly to comprehend how this would satisfy you that your work had been well done. If, on the contrary, you select addresses at random from the mercantile 'agency books and directories, I am equally curious to know how many reply at all, and what percentage of the replies received betray any knowledge of the matter. . If, out of every 1000 circulars put put. you impress 500 people sufficiently to make them remember the article advertised, or the firm advertising it, for a week after the distribution ha} taken place, it would seem that the possibil- THE FIRM OF SfiENNETT & MURRAY, _&<.-. ,.,:.:« PORT HURON, MICH. Have^HiBlOth. day of October, 1895, dissolved partnership, B. 3. Murray .retiring, -Jj. T. Bennett will continue the business under the name of fl^BENNETT BILL POSTING CO. '/."Caty'BHI Posters arid Distributors. - '■"- Address ail communications to LEWIS T. BEN1TETT, Manager. Beference: Any bank or responsible business house'in the city. Members Mjpbj gi ui State Bill Posters' Association. When yon write, mention .SUOeanf Advertising. itics of this class of njvertismg matter are abso- lutely boundless. Very few reliable distributors have as great faith in the efficacy of distributing matter as your circular letter Implies that you possess, and not a few are uncharitable enough to contend that the conditions are imposed, not so much from a desire to check results as to evade pay- ment. As solicitor and general agent of the Interna- tional Association of Distributors, I am keenly interested in all questionsand discussions of this nature. We have found it best to select honest and honorable men, whose standing in the com- munity in which they live is above reproach. Advertising matter placed in their hands is plways well and houestly handled. If the plan you are now following does not bring you satisfactory results, I would like to show you what our members can do for you. Hoping to be favored with your early reply, I remain, yours respectfully, W. II Steinbrenner, Gcn'l Agt. /net Ass'n of Distributors. In reply to this letter Mr. Steinbrenner received the following from Mr. Mitchell: Lowell, Mass., Oct. 29, 1895. Mr. W. H. Steinbrenner, Si 1 Vine Street, Cincinnati, O. Dear Sir: —Your favor of the 23d inst. at hand, and noted To explain my circular, I mail you some correspondence of C W. Jacksou, who, when I mailed one of my circular letter* to him, to my utter astonishment, he not only signed it at $1.00 per M, but said " no sales, no pay," and before he was half done distributing I got an order from Wilmington double the amount of cost to distribute, and I will do Cincinnati' through you, the same way. If your work is done as you state, you take no chances at all. Return his letters, at once, when read.' My letters to my inquiries, as a rule, are all answered, and that promptly. "Why ? I enclose a stamped two^ent envelope for an answer, and X also enclose just such ads as was put out by the bill poster, so no error can occur, and I find my rule, or way of doing to find out, works like a charm. No. you bet, I do nothing by guess, as a goose flies by moonlight, but with such a system tells the story who does well and who does not, and all on G. W Jackson gave such overwhelming evidence of faithful work, that not one letter was against him and the fruit borne me. was such as to please me. In Indianapolis, the Kiser. Tomlinson Co 's letters were nine-tenths against them, and work did me no good and bore me no good fruit, as I had anticipated by the letters. Truth always bears its weight. I hope now you fully understand my rules. Novelty Plaster Works, Lowell, Mass. It is needless to say that Mr. Steinbren- ner did not consider the explanation sat- isfactory. The correspondence is printed herewith for the benefit of distributors, who are advised that in signing any such agreement they practically make Mr. Mitchell the sole arbiter of the situation. He agrees to pay upon certain absurd conditions, and can pay or not, as he chooses. It is ridiculous to suppose that a man is going to remember receiving a circular ten days or two weeks after it has been placed in his hands. Even the infi- nitely small proportion who might re- member the circumstance, would not be able to call to mind whose circular it was or what it advertised, although the circu- lar had performed its mission thoroughly and left an impression on their minds that will bear fruit the next time they have occasion to use or buy the particular article exploited. We do not believe Mr. Mitchell would have to pay one distributor in one thous- and under the system he pursues. We would like to hear from distributors who have served him. Unltrtakcr (to dying editor)—What epitap shall we place on your tombstone? Editor [feebly)—We are here to tUy.-Atlanta Qmstititton, BILLBOARD ADVERTISING Is the Official Organ of the International Distributers' Association. 19 I GEO. Gin BILL POSTER AND ) R. R. ADVERTISING AGENT FOR Dallas and Ft, Worth, Texas. I***! Main Office, Trust Co. Building, Dallas. Ft. Worth Office, Opera House, Ft. Worth. Newspapers and Periodi- cals. Kvery practical newspaper man in the country should read Billboard Adver- tising. It will contribute largely toward the success of his business if he does. Newspaper making is essentially a busi- ness, and the advertising department of it is of twice the importance that obtains in ordinary mercantile houses. The news- paper man needs to study advertising in order to obtain it, and in order to handle it when he has succeeded in obtaining it, Then, too, there is a chance that the pos- sibility of developing and extending his own business may strike him during his course of study. Billboard Advertising is not inim- icable to publishers as is popularly sup- posed; on the contrary, we have a very livelv appreciation of the benefits and value of this class of advertising. We do believe, however, that there are other avenues of publicity open to business man which in some instances bring as good, and in others, better, returns than those yielded by space in publications. We are fully aware, too, that in a great many cases that newspapers and periodi- cals are the only mediums that can be profitably employed. "Profitable Advertising." We learn that the above magazine has been purchased outright by Kate E. Gris- wold, editor of the same, and the office removed from 45 Milk street to 13 School street, Boston. This change means that this valuable magazine is to be placed on a more inde- pendent and broader basis. Bringing to its management, as she will, a thorough experience and sound judgment to make the journal a success, we bespeak for her the hearty support of all who are inter- ested in the future of such a medium as Profitable Advertising. Give the churches, lodges and clubs a write-".p once a year. Exercise great care in its preparation; give the history, pro- , gress and- membership, or at least the prominent members. While nominally a good ad for the recipient, it is in reality a much better ad for you, and invariably results in subscription and advertising patronage. Always note the prosperity of your ad- vertisers. Mention every improvement, expansion, new departure, and every evi- dence of prosperity. Tell your readers about every advertis- ing success you come across. Billboard Advertising is full of such stories. That's the reason newspaper men should put it on their exchange lists. The Tread-mill Step. Advertisers Guide: The Messenger, Stoughton, Mass., announces that in future all t. f. orders will be accepted at yearly rates. This is as it should be, and only one step behind the goal a publisher should aim at— no discount for time and space! — Newspaperdom. No man wants to lie; but what else can the publisher with a small circulation do?— L. A. IV. Bulletin and good roads. THE PASSING OF THE EDITOR. The past twenty years have marked a steady decline in the editorial influence of newspapers. The public has come to regard the deductions made and the con- clusions reached in .'such mad haste, as possessed of little or no value. It knows full well that few, if any, men can read, digest, and then discourse with any degree of depth or accuracy upon the cause and effect of current events in the short space of time alloted the editor. Then too, the busy man does not want editorials. He wants the news, and Madam, if she has leisure, usually prefers to draw her own conclusions and deductions. Managers of newspapers realize this more fully from day to day, and, as a consequence, the space allotted the editor has dwindled, until, in the more popular papers, it is little more than a mere corner. The time is not far distant when edi- torials and resumes will be entirely rele- gated to weekly and monthly publications, where they rightfully belong. Advertise the paper in dull times as well as in busy seasons. It not only keeps up your circulation, but sets a splendid ex- . ample for your advertisers. Newspapers should advertise for circu- lation in other newspapers, but they don't. They have too lively an appreciation of the value of posters. No line of business has so many poor, parsimonious advertisers as newspaper- dom. An advertiser's calm, careful and delib- erate analysis of what makes any partic- ular newspaper valuable, will often open the eves of the publisher, and allow him to see his paper as others see it- Newspapers who give value received to their advertisers, ought to extend their unqualified endorsement to Billboard Advertising. It is only the liar and " skin " that arrays his colums against us. A Fast Press. Hoe & Co. have undertaken to build for the New York Herald the fastest printing press in the world. The speed and ca- pacity of this press are estimated at ninety thousand four or six-page papers per hour, which is at the rate of twenty-five per second; seventy thousand ten or twelve- pagc papers; thirty-six thousand sixteen page papers', or twenty-four thousand twenty-four page jMipcrs jier hour. All of these papers will be delivered from the machine complete—cut, pasted and folded. Newspapers shonld advertise for ad- vertising in publications that reach the advertiser. Billboard Advertising is a much- prized visitor at most printing offices. Advertising the Job Department. - Sing Sing (N. Y.) Register : It is very seldom we have a chance to say anything about our job- printing department in these columns—get crowded out when we want to talk shop ; some- times bv locals, and then it is too much politics, or again other people'sadvertisements. We don't want to tell you in the old-time printer's parlance that we do "everything from a visiting card to a poster;" every type-sticking shop does that, but we do want to impress upon your mind that when you need a piece of work that will look as if it had been put together with some idea of the eternal fitness of things . that will suggest taste on the part of him that had the work done as well ns mechanical ability on the part of the workman, this office is the only place in this town in which it can be done. The "printing" done elsewhere ill this village-is a disgrace, and is justly pointed at with ridicule by printers of backwoods printing offices. ;JOKELETS. What we shall see next?— Life. And He Makes Music, Too.—The man who runs a partisan country paper and prints it on a hand press may not be an Italian, but he owns a hand-organ all right enough.— St. Joseph Daily J\'e:us. Jaysmith—I "m going to sue the Homier for libel- It called me a thief. McWatty—But papers are allowed to print the news, you know. ' Jaysmith—But tbat isn't news. McWatty—True enough. Everybody knows it now.—^ Judge. The Prohibition editors who were recently in session at Chicago unanimously resolved that their papers -wereTiot read enough. If it's any consolation to those gentlemen there's a whole army of editors who succumb to the influences of the seductive cocktail, who are of the same opinion.—; St. Joseph Daily News. Forced To It.—Reporter: You know Miss Bilter, who writes poetry for the newspapers? I tried to interview her the other day, but she wouldn't let me. She said I could get a better idea of her from her work. Editor—What did you do about it ? Reporter—What could I do ? I had to read her poetry.— Puck. BEGIX 1S96 with bright confidential "Ed. Copy." It pays. Politics to suit, Booklet and " points" sent Editors and publishers only. G. T. Hammond, New- port, R. I. HE WINS THE GOLD MEDAL. The portrait of Mr. Andrew Nirschel, which accompanies this article, is an ex- cellent likeness of the young man who is, as far as we know, the swiftest bill poster in the world. Mr. Nirschel is the winner, over ninety- seven competitors, of the " Billboard Ad- vertising Gold Medal" offered for the best time made on a 6x4 stand. -The letter which follows is convincing proof, and we do not think that the supremacy of Mr. Nirschel will soon be disputed Buffalo, N. V., November 22, 1895. Editob. Biiaboard Advertising, Cincinnati, Ohio : Dear Sir—'We desire to submit, on behalf of Mr. Andrew Nirschel. an employee of ours, the following facts in relation to the hill posters' contest: Mr. Nirschel hung a twenty-four-sheet stand of "Shore Acres" paper, and according to con- ditions published in your paper, in four minutes and fifteen seconds (4.15)- Tnis was done ° cto_ ber 26th, in the presence of C. F. Filbrick, W. J. Ferris and Martin Connors, all of this city. The stand was hung at the corner of -Wells and Car- roll streets, and, when finished, would stand a most careful Inspection; the conditions were favorable. The time-keeper was C. P. Filbrick. Yours very truly, WH1TMIER & FlLBMCK. In support of the above stated time, I desire to say that the same is true. C. F. Filbmck- Swbrn to before me this 22d day of November, l8 g 5 R. B. Camp, Notary Public, • * In and for Erie Co., If. Y. M. H. HUDSON, Sec'y and Treas. A. B. HUDSON, Mgr. KANSAS CITY BII1I1 POSTING — AND— ADVERTISING COMPANY, KANSAS GITY, MO. OFFICE, MUSIC HALL, 9TH A3STJ BBOADWAT, — Onlv Licensed Bill Posters in the City. Also Argentine, Armourdale and Kansas City, Kas.