The billboard (July-Dec 1895)

24 BILLBOARD; ADVERTISING is the Official Organ of the PENNSYLVANIA Bill Posters* Association. BILLBOARD ADVERTISING is the Official Organ of the Associated Bill Posters' Association, 25 Printing House Gossip. The printer needs the services of the advertising expert, and if they will but work together harmoniously, both are benefited. Buxboard Advertising en- ables them to get together. The for eman of every printing office should insist on his'ad-settingmen reading Bri.l30ARl> Advertising, Fame, Brains, Printers' Ink, Art in Advertising and Profitable Advertising. POSTER PRINTERS Advertisements under this head are printed freest charge in nonpareil, fn boldface type two dollars per yea-. Display advertisements fnot exceeding seven lines, twenty-five cents per line. "«""g Advertisements amounting to one dollar and over include a year's subscription, free. Poster printers ought to make bonfire about this time of year out of all their old wood type. If your type is worn out don't keep it on the shelves where it occupies valuable room, Mr. E. C Neele, manager of the Show Printing Department the United States Printing Co.( Russell & Morgan Factories) is one of the best known show printers in the country. The " United States " carry the largest line of Circus and Menagerie Pictorials in the world. They also have a fine line of Fair Posters, which are always up to date. • Good Printing. By P. Natbax, of The Lotus Press. • A knowledge of the "principles of design" are as essential to the printer as they are to the painter and sculptor. Without this knowledge his work must be of an ordinary quality, with perhaps an occasional lucky hit; or if by chance he should find a pleasing style and adopt it he wiU fall £nto a "rut" and display a sameness about all his work, because he does not realize the "principles" involved in the successful de- sign, and consequently dares not attempt to vary his style for fear of failure. He will experience the same difficulty if he attempts to print his job in two or mote colors, if he is thrown on his own resources. In this case, again, he may be able to imitate a piece of printing that has a pleasing combination of colors in it, but he should be in a position to take any color for'his ground work and make it beautiful by prinringitinthecolors that properly combine with it. This, however, can only be accomplished through a familiarity with the "laws of harmony and contrast." One of the most important "principles'' to be observed in a piece of printing is that of balance and while it might at first thought be supposed a simple matter, it must be borne in mind that almost all printing is issued as anadvertisement and that the essentials of good display must not be sacrificed for artistic effect merely. Hence the result aimed at should be to bring out the important features in a " telling" and pleasing way. At the present day much time and money is spent in thejwriting of circulars, booklets^and catalogues, and,in order that the results shall . be a success the matter must be put before the prospective reader in such form'as to command his attention by its pleasing and impressive appearance. I saw a booklet recently issued by a prominent furniture house in this city, that is a good example of how money^can be squandered in advertising. It was evidently written by an ex- pert—and well written ; but the printing was a failure of the worst kind; the arrangement of the type was bad; the presswork worse, if possible; the paper was common ; and there was not a -single feature about the whole job that would induce anyone even to handle it. I had the curibsity to learn how it was that a house could be induced to use such work, and found that the job was given to a printer to work off a debt. I am satisfied it would have been wiser to have de- stroyed the entire edition and paid for a better one. The newspaper advertisements ~of this house request people to send for their booklet— and acting as a representative I do not think the appearance of that booklet will influence much business ; still they have, no doubt, paid a good price for the writing and are daily spending money for newspaper space calling attention to it. The investment of a few dollars more would have made it a success. AmYovOne OrT/KM? '"AlU&WM^joSSE v CHICAGO* CINCINNATI, OHIO. « THE UNITED STATES PRINTING COMPANY. Russell & Morgan Factories LITHOGRAPHERS, and GENERAL SHOW | PRINTERS, Carry the largest line of Circus and Menagerial Stock Pictorials in the world. LOW PRICES. PROMPT DELIVERY. Fifth and Lock Streets, ROOSEN Ink Works, 66—68 JOHN STREET, BROOKLYN, N. Y. MANUFACTURERS OF PRINTING AND LITHOGRAPHING Inks and DRY COLORS. enlarged Edition. MODERNIZED ADVERTISING. The third edition of Modernized adver- nsixfi will be pub- lished on a larger scale containing additional designs, all of which are modern ?nd up-to- date. Of interest to . . . . . All Advertisers. Designed, illustrated,- enijraved and pub- lished under the sole supervision of BINNER. The Illustrator, En- graver,who conducts the most complete engraving establish- ment iu America. Enlarged Edition sent only on receipt of io cts. postage. BINNER, Chicago THALMANN'S Printing Ink IS THE BEST IN THE WORLD Branch Office, FOR THE MONEY. 415 Deasbou- St. CHICAGO. UK IN ASY WAY CONNECTED WITH A STOCK COMPANY? Ii so, you should possess a copy of GOODWIN'S IM- PROVED BOOK-KEEPINO AND BUSINESS MANUAL This book contains S93 paces, aj of which are tlcvolcd 1 _t noOK^eepinB of stock companies, explaining at length how the Iwwks of such are opened and closed and Uescnbin e m detail many other peculiarities appettaininir especially to this class of business concerns, such as Watered Stock, fictitious dividends, nominal capital working capital, contingencies, dividends, bonds, mort- gages installments. •■ commission." plant, surplus fund. cancelledcemlicates.assiBnmentofsnares.annual reports cctueerated assets, limit of capital.treasury stock, trans- prof stock, forfeit of stock, organization, loans to stock- holders liabilities of stockholders, patent right purcl.ased and paid for in stock, partnership Iraofcs changed to slick cjompany books capital stock increased and stock divide nil declared, capital stock decreased, various statutory poims —and the following forms, both illustrated and explained- Suncription Book. Cert.ncate Hook. Transfer Hook. Uhl! •l^nd Book, and—a new form of Stock ledger. •• Vour book far surpasses tny expectations, containing as it docs so much valuable infor- mation.' - — Cham. w. Simmons, ajih tie Standard Oil Company. Cleveland. Ohio. 45.195 copies sold ; 4.417 testimonials. Price, $3. (Sent I unpaid, upon receipt of price.) This took is nola luxury' but a necessity—particularly to the progressive. It leads ■ i'uii'yj" nioney-makinz and money-saving. SAVE ' J..r S 3!'"'"'wmen;-and send for a descriptive pamphlet I H ??sSKw.^'l? reS4 a " <" im "*"'* " f0 "»»« = J. II. GOODWIN, Room 5=. ■ ,15 Broadway, New York. Bien, Julius & Co., 140 6th ave. New York Boston Job printing Co., 4 Alden, Boston Mass n r T k l y c n v. DaiI f ? J 5 "* 1 * ** Panting CoTSr^ktyn Budget Show Print., Box 38. Elmira N y * ,yn Calhoun Printing Co, Hartford, Conn ' " Calvert Lltho Co. Detroit, Mich Cameron Show Printing Co, 57 Ann, New York Central City Show Printing Co, Jackson Mich Central Wtho and Eng Co,%oth avI^New York Central Show Printing Co, ,43 Monro? Chicago Correspondent Show Printing Co, Piqua OhirT Courier Printing Co, Brantford, Ontario Courier-Journal Job Rooms, Louisville Kv Courier Show Printing Co. Buffalo NY Cox's Sons, John, Gay and Pratt, Baltimore The Donaldson Litho. Co.. Cin'tl Eichner & Co, Baltimore * trnpire allow Printing: Co., o . - .... „ 7 3"75 Plymouth Place, Chicago Enterprise Show Print, Cleveland O n,ca K 0 Erie Show Printing Co. Eric, 1^ Forbes' Litho Co. 181 Devonshire, Boston Francis & Valentine, 517 Clay, San Francisco Free Press Mi -w Print.. Detroit Fox^ Richard K. Franklin and Dover. New York Gnbler Litho Co. Chicago. k Gillin Show Print, 132 West 14th, New York Goes' Litho Co, 140 Monroe, Chicago Gt. Am. Eng & Print Co, 57 Beekman, New York Great Western Printing Co, 511 Market. St LotiU Greve Litho Co. The. Milwaukic, Wis Haber, P. H., Fond-du-la% Wis Hasselman Printing Co., Indianapolis. Ind Hatch, C R. & H. H„ Nashville, Tsnn Hennegan&Co, CineinnaU, Ohio Jackson, J B., 48 Centre, New York Jordan Show Printing Co., ij8 Franklin. Chicago Journal Job Rooms, Columbus, O. Ledger Job Office, 605 Sansom, Philadelphia Libbie snow Print. Bos-on, Mass Lick Show Print, Fort Smith, Ark Liebler & Maass, 224 Centre, New York Mauberrefs Printing House, New Orleans, La Metropolitan Printing Co , 222 W. 26th. New York Miner Litho Co The H. C. 342 west 14th st New York, Mitchell, Chas., Ottawa. Ont., Canada Morgan, w. J. & Co., St. t:lair, l leveland Morrison Show. Print, Detroit, Mich. National Printing & Eng. lo.l hicago Orcutt Litho. Co. Chicago Pioneer Printing Co.. 214 Jefferson. Seattle. Wash Planet Show Print, Chatham, Ont., Canada Richardson & Foos, 1124th Ave, New York Riverside Printing • o.. 216 3rd, Milwaukee, Wis Sackett & Wilhelms Litho. Co., jth ave. and'i6th St., New York. Seers, A. S., 19 E- 17th street. New York Springer & Weity, B-way and 31st, New York Star Printing « o., 60654 Second. Seattle, Wash Sterrett Show Print San Francisco. Cal. Union and Advertiser Co., Rochester, N Y. Union Job Printing Co., Walla Walla. Wash. United States Printing Co., Cincinnati What Cheer Show Printing Co., Providence, R I Winterburn Show Print., 166 Clark, Chicago PRINTING HOUSES That execute high-class Distributing Matter The following firms make a specialty of finely printed Booklets. Pamphlets, Hand Bills, Fliers, Dodgers, Circulars, Heralds, Couriers, Programs, Blotters, Fancy Cards and A'ovelties. Advertisements under this head same as aboi<e. Blackwater Courier Job Office, Franklin, Va. The Donaldson Lltho. Co . Clnt'i, 0. Eaton, Allen & Co, Grand Rapids. Mich H-*nnetran & Co , CiTClnrn.tl. 0. Libbie Show Print. 6-12 Beach St., Boston, Mass. Lotus Press, 140 west 23rd St., New York City. Mattberret's Printing House, New Orleans, La. L. Prang & Co., 286 Koxbury St.. Boston, Mass. Saffin Show Print, 172 Skillraan Ave., Brooklyn. Van Fleet, 88 Centre, New York ' Winthrop Press. New York. Woodmansee, G. W. & Co., Rockville, R. I. Sinclair Ualetititie, Dew Vork, make. ?mc Printing Inks. MURAL SIGNS AND PAINTED BULLETINS. Advertisements under this head are inserted free if set in nonpareil. One dollar per annum in bold face type, and twenty-five cents per line for display ad. not exceeding six lines in size. 11OST0N, MASS. J. Donnelly & Sons, Boston Advertising Co., 8 Bromfield St. BROOKLYN, N. Y. The New York and Brooklyn Adv. Sign Co., DeKalb and Hudson aves. Thos. A. Skidmore, 640 Halsey st. Cincinnati, O. The John Chap^mn Sons Co., 19 Lonpworth st. Hilt's Advertising Service. 312 Coleman st. I'll. Morton, 333 west Fifth st. Chicago, Ili.s. R. J. Gunning, Wabask ave., cor. VanBuren st. ltour & Company, 59 Dearborn st. K. M. Lewis & Co., Temple Court Thos. Cussack, Blue Island ave. and Throup st. CLEVELAND. O. Bryan & Co., 10 Court Place. Denver,Col. The Curran Bill Posting and Advertising Co. Detroit, Mich. Walker & Co, 43 Rowland st. Kalamazoo, Mich— J. E McTarthy & Co. Lexington, Ky. I. H. Ramsev & Co., 137 east Main st. I.ocisville,,Ky.— Heverin Bros. Newark, N.'J.—Newark Bill Posting Co. New York, N. Y. TheO. J. Gude Co.,"3- "5 w. Broadway C. S. Houghtaling. No. 3 Park Place L E LaTour, 1718 Broadway Sam'l W. Hoke, s 7 Nassau St. Unexcelled Advertising Co., 46 Vesey street Colvers System Advertising Service, 113 and 115 west Broadwav Omaha, Neb. Thos. Mulvihill, 1512 Harney St. Oshkosh, Wis.—John E Williams. PHILADELPHIA. PA. American Advertising Sign Co., 1336 Race st. Wm. Johnson. Prairie City, Iowa, —W. S. Parker San Francisco, Cal. Arthur M. Plato. S. I. Stone. 506 Commercial st. Scranton, Pa. —Reese & Long Adv. Co. St. Lours, Mo. W. F. Williamson, 113-115 N. 6th street Huiest & Stout Adv. Sign Co. R. J. Gunning, Toronto, Can. —Price Advertising Co. The Acton Burrows Co. Vancouver. Can.— The Acton Burrows Co. Winnipeg, Can,— The Acton Burrows Co. Mural Signs and Painted Bulletins. News Notes and Comment in an Interesting Field. There are some advertisers, men, too, who are prominent in the advertising field, and who ought to know better, that per- sist in putting all their appropriations into one particular style of poster, with which they cover a particular list of loca- tions for eight, ten and twelve months at a stretch, renewing the paper every month, and sometimes, in bad weather, as often as every week. There would be some method in this madness if the posters were of different styles, that is to say, if every time the board was covered a new poster, of a new design, with a new argument was put up. But when the same picture with the same text goes up, month after month, one cannot but wonder why they do not put them in paint and obtain the benefit of the air of substantial worth which always attaches to a handsome bulletin well executed, besides effecting a material sav- ing in the cost of the year's advertising. The economical aspect of the question is especially interesting, and will well repay investigation. For example, take a board ten feet high and twenty-live feet long, it will be found that it requires twenty-eight sheets of paper to cover it. The only kind of paper that will compare with good sign work is lithographed, and, counting freights, etc., will cost seven ®- -(§) Sign Writers and Sign I Painters. STEINBRENNER'S CINCINNATI . . . "DISTRIBUTING . . .SERVICE A thorough, efficient and economical means of reaching the buyers of Cincinnati, Ohio. We are in a position not only to guarantee honest ser- vice but also a reasonable proportion of direct results. • Address: W. H. STEINBRENNER, . . 811 Vine Street, . . .... CINCINNATI, O. c« <§> -® cents per sheet in the bill poster's hands, which means a cost of one dollar and ninety-six cents each and every time the board is covered. This_will happen just seventeen times in a period of fifty-two weeks, which makes the cost of the paper- used thirty-three dollars and thirty-two cents. The posting of the paper for fifty-two consecutive weeks, at three cents a week, would amount to forty-three dollars and sixty-eight cents, which would make the cost of the year's advertising, for the one location, exactly seventy seven dollars. When the relative effect, cost and worth of the two methods are compared, it will be found that the bulletin is so immeasur- ably superior to the poster, that there is simply no comparison between them. LIVE ADVERTISING. No amount of fancy dressing or artistic dis- playing of goods can equal in attractiveness a a real live object in a window. A mechanic at" work, who would hardly receive more than a passing notice anywhere else, draws a crowd while plying his vocation in a store window. One of the most novel workers in a window is employed by a tobacco firm in fashioning pipes from the crude meerschaum. Anothes concern has a hatter who makes a hat entire, beginning with a piece of felt cloth, all in full view of the passers in the street. : A laundry has a collar and cuff mangle in a window where a tidy girl sits and manipulates the machine. A small rotary printing press, run by electrici- ty, with a boy feeding it, is another sight seen in a show window. Probably the most catchy of all the displays is one in a clothier's window consistiug of two Shetland ponies, to be given away on Thanks- giving day to the lucky guesserof the time they will make in a mile race. A dry goods house has a lightning sketcher in a window making oil pointings, as quick as you can wink, and it is hard to tell which amuses the most, the high art of the pictures or the an- tics of the artist, Several shoe stores have a cobbler in the win- dow, who has discarded a traditional bench and putting tbe pegs in with an upright machine- Drug store windows are much'used nowadays to advertise hair restorers and shampoos and the boy who sits all day in the window having sea foam rubbed over his head must be like unto Job to hold his job. . The nearest to a freak is a complexion special- ist's window with one side of her face beautifully bleached and the other side all tanned, freckles and pimples. One large confectioner makes candy in his show window, and everything about the process is clean and inviting. The queerest of all the sights is that of a pretty damsel who sits iu a shop window and fires a toy pistol at a target; she hits the bulls-eye with a Buffalo Bill precision. Maigie Borcman, in Priutcrs' Ink. Go forth in haste, With bills and paste; Proclaim to all creation, That they are wise Who advertise In everv avocation. %L Empire Advertising £ Bill Posting Co. CHAS. W. KEOGH, Manager. Academy of Music, CHARLESTON, S. C. CONTROLLING A 1.1. PRIV1I.KGK. Send to C. A. VAUGHAN, 4'5 Dearborn Street, Chicago, for samples of POSTER INKS. TRICES TO SUIT THE TIMES. ZE MANGANITE EVERLAST. Ze solitary pens make on scienttfique prin- ciple to retain complete elastic by utilize the flat wise of metal. Extreme durable composi- tion, hand grinded, nickel finish to last. Only capacious pen in world with fine point. So delightful to write. Also the Capacious Stub. Sample Dozen, 15c; Quartre gross box, 40c.; Gross box, $1.50, treepaid. mm. _ ■ ..t-ITT Tl; \ti Mk VICTOR JACQUES & CIE, PITTSBURGH,. PA. This department, which appears in this number for the first time, we believe will prove a timely and interesting feature of our columns. Although wholly an experi- ment, there is such a wealth of material to be threshed over, that'this, added to the fact that the field has never to our knowledge been covered by a publication, ought to make the departure profitable alike to sign painters and advertisers. We invite correspondence. We want to make this page a medium for the inter- change of ideas; a record of happenings and events among those to whom it is devoted, and a compendium of useful hints and information. Probably no field of effort offers better possibilities than the manufacture of fancy cards for special announcements, with, which many enterprising retailers are beginning ;,to embellish their show windows. The only capital required to embark in the business is a little ingenuity and a sharp knife, together with some fancy card board and the usual painter's outfit. The variety of styles and shapes is almost infinite. A little practice will make al- most any sign writer sufficiently expert to render entire satisfaction. With an estab- lished demand for this class of -work a painter can clear from $35 to $50 a week. A new process for laying gold leaf on glass, or rather a new fluid for attaching it, has been patented, Hand-painted price marks for show windows continue to find fully as much favor as ever. Decalcomania ornaments are growing in favor as a means of ornamenting win- dow placards. They are very cheap and effective. MIXED. The other morning "Miss Priscilla Primley, the excellent proprietress of the young ladies* sem- inar)- of Fordham, was apprised of a ring at the telephone and at once repaired to the instru raent. " Hello ! hello! Wake up there'!" said an impatient voice. ** I want 'era all in tights, with spangles onto *em." ** Want what ? *V said the inculcator of Greek verbs and crotchet, who was much shocked. "Why the girls," was the reply; "red legs, green sash."—— "The rules of this establishment will not allow anythingof the kind,* 1 said the model pre- ceptress firmly. '• Very well, then ; make 'em all red with black stockings. When can you send *em to the theatre?" " The young ladies are permitted to attend the matinee on holidays only, in parties of fourteen, accompanied by a teacher." " And I'm not satisfied with the skirt-dances— must be made to kick higher." "I must request, sir, that you instantly remove your daughters from this institution—instantly, sir. I cannot consent to impart any such scan- dalous information to the youns, audi desire*'— But the operator at the uptown-telephone-ex- change switched off the connection just then and explained that by mistake he had hooked the seminary on to the Harlem theatre, where a variety*troupe agent was instructing a theatrical bill engraver regarding some colored posters.— Judge.