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26 BILLBOARD ADVERTISING WISHES ALL ITS READERS A MERRY CHRISTMAS. D □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ □ a □ BILLBOARD ADVERTISIN6 WISHES ALL ITS READERS A HAPPY NEW YEAR. DDDDDDDQDDDDDDDDDDDDDna DDa | D nnD DDDDDDDDDDDDDDDDDn[=]n[;:i * Tt 1 EF ?J E WAS f TIME when outdoor advertising nediums were deemed catch-penny swindles, and when those engaged in the var.ous phases of this craft were regarded as ncLscript rowdies, with no footing in the legitimate business world * ^ T * T f!ZP AY ' " JtS different - As the science of busLs promotion developed, so did advertising, and, as advertising unfolded its h.dden powers, the giant strength of "Display ice" stood out in sharp relief. The "experts" came showed how to write nice, winsome newspaper advertising, strong argUts and convincing explanations, but how to "stir thlnas ud» was a problem of increasing pressure. How to get a generJsweeping display effect widespread enough to move an entire population was the great question. It was answered by the bilWers, the painters, -the boomers of business to-day. BUSINESS RAISED ITS HAT, held out its haland became "chummy." The bill poster became a muniH™. magnate whose holding, rivaled a rai.road franchise. The distitor became a respected authority up^n "circula^n" Tadver t.s.ng matter. And the painter became an individual whose nployment and management of traveling genius wins the "glad hand" of the heavv Hpnnc tnrc n Racf^n h^l^ ™^ :« * 4. r..» __,_._ .. & s^mwo wind Liie giciu 27 hand" of the heavy depositors in Eastern banks, and, in fact, •••••••••a ■••••• •••••• ••••• •••••• •••••• •••••• ccessful advertisers everywhere. In the battle for recognition of out-door advertising no painter ft jht as Gunning fought. As an exponent of the business in general' >••••••••- '•••••••• GUNNING STA1N)S FOREMOST •••••••••>■ •••••• • •••••• •••••■ •••••■ •••••• • •••••• •••••• ••••••••••• ti~~ r Pamt advertising contractor has spent one-tenth k money that Gunning has in "missionary" work among adver- tisers Gunning's shout for «Ads of the Streets" has always ,g out loudest, and, in the broadest general way has advanced the mterests of the bill-posting fraternity for years. Gunninjas never asked a share of anybody^ pro itT but has atwavs said: "Boys, for good service you deserve all there's in it, andVe." And in standing for Fair Prices for Good Pa^t 5erv,ce has fn 0 the m bus e ine 0 S : Tno^ZT ^T™* '° T t?™ 1 **" ^ ^ ° f ^ PHceS f ° r Q °° d *»«"* Service than any oSfLto in the business. No other general sign painter has one-tenth pt of the capital invested in Bill Posting as a business that Gunning co a n S tanr ^^^ HiStf ZZ^^^"^™?1 ^ — -» contractors 2 put together) on the- road' constantly, under regular district superintendents throughout i ^TU^S^^^iSST " the rePre8e " la T «**«• <""»»y -*• in-t-tlon of th« U„,ted States United States, all working on the only organized system that t • • DD "ID □ □ □ □ □ ' □ □ □ □ □ □ D □ □ □ □ □ □ □ □ □ □ □ □ □ a a □ DDDDDDDDDDDDDDDDD DDDDDDDDa jQQ^ DDDDDDDDDDDDDDaaDDDDDD ^