The billboard (July-Dec 1895)

So BILLBOARD ADVERTISING HAS THE LARGEST CIRCULATION AMONG TH£ MANUFACTURERS. STREET CAR ADVERTISING. Advertisements under this heading are published ■ free of charge in nonpareil. In bold face typ etwo dollars per year. Display 25 cents per line. Carleton & Kissam, so Bromfield St., Boston. and Postal Telegraph Build g. New York City. - Broadway Advertising Co . Hugh J. Grant, pres. 261 Broadway. New York. City. - O I Mulford. Hammond Building. Detroit, Mich. Western Adv. Co., 316 Union Trust Building, Sam. P. Ferree.^i Broadway, New York City Manhattan E. R. Advertising Co., 33 Murray St., New York City. M. Wineburgh.Sr. Boston, Mass. • M. Wineburgn, Jr., 164 Bank St., Cleveland O. Wyndham Robertson, Dallas, Tex Street Car Advertising. The billboard men and the mural sign people are in the habit, when confronted with an inquiry from the advertiser re- garding the efficacy of street car adver- tising, of promptly replying tftat such advertisements are good. Then they im- mediately proceed to impress upon him the fact that no one has to part with a nickel before they can look at the bill- boards or mural signs. • -- - This may be considered a good argu- ment, but there are a whole lot of people who do not think so. They maintain that the people who have not got the nickel to ride with, will not have money to purchase anything else. It is said that the O. J- Gude Co. will add street car advertising to their other departments. It is rather strange that no one has yet obtained the privilege of the South Cov- ington and Cincinnati, Street Railroad Co.'s cars. The system is the best pat- ronized line in Cincinnati, and embraces the following lines: 1. [Cincinnati, Bellevne anu Dayton. 2. Cincinnati and Fprt Thomas. 3. Cincinnati, Newport and Covington (York srreet). 4. Cincinnati and Newport (Monmouth street). 5. Cincinnati and Newport (Washing- tori avenue). 6. Cincinnati and Newport (Paterson '".street). ; 7. Cincinnati and.Austinbnrg. 8. Cincinnati and Milldale. 9. Cincinnati and Rosedale. 10. Cincinnati and Ludlow. 11. Cincinnati and Bromley. 12. Cincinnati and Covington (Mainst.) 13. Cincinnati and Covington (Madison avenue). 14. Cincinnati and Covington (Greenup street) The system embraces two hundred and eighty cars of the most commodious and handsome make. Unless you have two cards in each car, one on each side, you.are throwing away half your opportunity. When your ad is in the cars the public- is not hurrying by with minds intent upon their destination. Quite the con- trary. They are seated right in front of if, where they are bound to see and read it, at a. time-when-they have ample leisure to consider, digest and speculate upon it. 11. JL €lotlgl>,«« *•* ■*«*. Chicago, Illinois, il$.fl. | 1 PRACTICAL DISTRIBUTOR 1 >>> #£ :•••:• I claim to have the best crew of distributors in Chicago, and the name X* •:•>: of doing the best work. ;•:•:• •$$ REFERENCES :—Fuller & Fuller Co., Wholesale Druggists, Chicago; : : | : J : : : : :% J. W. Webb, representing Hood's Sarsaparilla; W. A. Waters, representing gj;: Xv Paskola and Shaker's Digestive Cordial, and others. |<:|: •-•-••-•-•-•-•-•-•-» STREET CAR ADVERTISING. By George Kissam. Street car advertising of to-day is vastly differ- ent from that of former years, and its volume in the aggregate is extremely larger than the uninitiated can conceive of. Writing alliteratively, this result is due to merit and management. A. retrospective view carries ns back to the old go-as-you-please, irre- sponsible, unmethodical and variably-sized card period—a period when the advertiser was obliged to print aU sorts and sizes of cards and to keep a corps of detectives to watch his "ads" after insertion, for the sole purpose of making sure they were in the cars. The lessees of cars in those days looked on the advertiser as legitimate prey, and, with an iron- clad contract signed, usually won ail suits, even though evidence was produced showing only a small percentage of the cards were in the cars when looked for. The cards themselves were small and enclosed in dirty frames, covered with glass, the glass itself contributing to injure the effect of the card behind, as it acted like a reflector when the sun or 1 .mplight struck it. There was no system in the business, and ad. vertising investors became discouraged, the medium waxed unpopular and the business bade fair to relapse into innocuous desuetude. About this period Mr. Akerman, of Worcester, and Mr. Rondall, of Boston, Mass., produced each a concave advertising rack, essentially similar in principle but differing in detail. Mr. William E. Carleton. who then had in charge the advertising department of the Dry Dock, East Broadway & Battery R. R. Co. in New York, saw immediately that at last the problem, of "display" had been solved. He arranged for a lease of the Sixth avenue cars in New York equipped them with the concave racks and by his systematic business methods filled and kept full the space on this line until he relinquished it for a larger field in the city of Boston. Street car advertising is continually growing more popular. It appeals to all classes with irresistable force and unavoidable eloquence, the cards being so displayed as to be easily read and to really afford a method of whiling away the time during the journey, that with animal trac- tion is ofttimes wearisome in this rapid age. The cars of to^lay are continually being im- proved, and the struggle to produce them con- stantly taxes the ingenuity of the car-builder. It is needless to add that the advertising par- takes of the same spirit; lithographers, printers engravers and artists are continually spurred to produce new and striking designs for the object of impressing the great public, and much thought is given by principals to improve the service. That street car advertising, conducted on busi- ness principles, has come to stay is evidenced by . the throng of prominent advertisers' cards which are to be seen in the cars to-day—advertisers of long experience and good judges of values. One very strong point that impresses an in- tending advertiser is the absolute certainty of circulation that street car advertising gives; there is no guess-work about it, nor any sub- cellar affidavits that no one believes—in fact circulation is really understated, as the figures given are taken from annual reports to the rail- road commissioners and only give the actual number o\\ paying passengers carried. The display in the concave racks is unavoid- able'tothe eye and limited in extent; this in- sures the advertisement being seen. Taking everything into consideration, street car adver- tising of to^lay is a "winner" and its future is full of promise.— Printers' Ink. ♦ ♦ NEW ORLEANS, LA. ♦ Crescent Advertising and Distributing 0). ♦ ♦ 3462 LAUREL ST. t ♦ Contractors for Advertising in all branches. Billboard advertising is very much sought after by officials of state and county fairs. C. A. VAUGHAN. Formerly the business manager of the Pitkin & Vaughan Co., Chicago, Theatri- cal Printers, is the manager of the Chica- go Branch of the Tbalmann Printing Ink Co. All the old showmen will be glad to lo learn that Mr. Vaughan has regained his health, and is engaged in active bus- THE HUSTLER ADVERTISING CO. 24 N. Main St.,Fort 'Wayne, Ind. MAILERS AND DISTRIBUTORS. Prompt Seri'ice by Pel-able Men. §g THE BILL POSTER Igarthme, mo. 1 j| J0j5. BJTO/n"l'. ADVERTISE WITH JAMES COFFEE, City Bill Poster, Bill Posting. Distributing and Sign Tacking. DUBUQUE, IOWA. SPRINCDALE, ARK. 0. H. WHITENER, General Distributor Signs tacked up. First-class service. George W.Bills, Toledo, 0. Established 1868. Population of City, 110,000. The Old and Reliable CT€€n$€D Bill Pester and Distributor, Estimates furnished On application. The very best References in All branches of the Business. I will guarantee all work entrusted to me to be done satisfactorily or no pay for same. •Your Posting and Distributing to iw^BAXTER BILL POSTING and DISTRIBUTING In Manning and Sumter, by T. M. YOU NG. City Bill PoBter and Distributor. Box Y. MANNING, 8. C. I Licensed City Bill Poster. : RICHMOND, ICY. O I ^S M\M C Agents wanted to sell ready OlljilllO made Novelty Signs. 11x14 inches: furnished by the latest Engraving Pro- cess. 1000 varieties. 800 per cent profit. Quick sellers. Catalogue free. Samples 10c. VAL SCH REIER, Signs, Milwaukee, Wis. MANKATO, MINN, POMMOJ J. H. GRIEBEL, Jr. Sec'y and Treas. Minn. StateBill Posters Ass'n Sole Control of All Bill Boards, Telegraph, Telephone and Electric Light Poles. o All Work Guaranteed. o BILLBOARD ADV^BTjS^G^thM)ffi c ial frgan of the Indiana Bill Posters' Association. •31 Window Display. The advertising yielded by a well-or- .l.-rcd window display is within the reach of every retailer in the land. I 'nt prices in your advertisements, and 1>V that same token put them in your window. with taste, and changed often. Almost any of the sign writers will contract to furnish a series at remarkably low prices, and if you have dfnculty in furnishing the copy, you can bring the professional ad- writer to ycur aid at small cost. A cut in your advertisement, illustrat- ing your wares, is a valuable aid to your description. How much more valuable then is jour window space in which the wares themselves may be exposed. 1 )ress the window with care and good taste, and change the display as often as possible. The windows possess all the value of an expensive space at an exposition, with the added advantage of having the salesmen close at hand. An animate object in the window never fails to draw a crowd. No medium exceeds in value your own window space. If properly utilized, its possibilities are enormous. The writer knows of a thriving business, which had its beginning and initial prosperity in window display only. For three long years the only advertising that the young house could afford, was that which they could obtain from their windows. But they used it most artfully. Every day it was changed. Every week saw some novelty on exhibition, or some quaint conceit introduced to lend the display augmented interest or charm. Long before they adopted the newspapers, their windows were the talk of the town, and people went out of their way for blocks in order to catch a glimpse of them. Put your faith, put your energy in your windows; returns are certain and sure. Harry Chapman, of Chicago, publishes the only journal in the world devoted to window dressing Every one interested in this work should be a subscriber to it. The fundamental principles of compli- mentary colors are as follows, viz: Red compliments green. Blue compliments orange. Yellow compliments purple. Have the windows well lighted at night. People have time to linger before them then. The small electric device, which keeps up an'incessant tattoo on the big plate glass, renders valuable aid in attracting attention to a window display. A firm in New York has hit upon a novel idea in window display. They have hung all their windows with heavy opaque cur- tains, in which the firm name has been cut out When the curtains are down at night, the electric lights are turned on and the name stands out in letters of fire, and fairly burns its way into the memory of the beholder. If it's good policy to rent display windows in the main city thoroughfare, where a couple of thousand of possible buyers will see it every day, it's much better policy to rent display ad- vertising in the leading newspapers where tens of thousands of possible buyers can't help seeing —not when they are hurrying through the crowded streets in any mood but that of buying —but when they are sitting down quietly at home in the mood as considering what they want to buy and where to buy it. To the general trade,a well-dressed window is an advertisement and encouragement to busi- ness which should not be overlooked— Trade Magazine. What a chance for doing good advertising lies in the grocer's power! Does he realize it? Does he avail himself of the privilege ? Does he know what opportunities for fine window displays, fruits and vegetables afford in their season ? We wish everj- grocer would read and profit by the many good suggestions in F. A. Ferris & Co.'s bright little monthly " H\&:'—Profitable Adver- tising. ••FAME." On another page appears an advertise- ment to which we call the attention of all our readers. Artemas Ward is the editor and pub- lisher of Fame, and it needs no long story to convince our readers that the man who creates all the great Sapolio advertising is producing in Fame just about the bright- est of publications in his particular field. A new electrical device throws alternate shades of red, white, green and purple light on the goods displayed in the win- dow. It is proving a strong attraction. Signs in the window, where they can be changed often, are preferable to signs on the window, which frequently obstruct the view, and mar the effect of a well dressed window. Cleanliness is next to Godliness. The theatre manager knows the value of window space. He also knows that many merchants do not A neatly painted placard in the window containing nn ingenious invitation, an al- ""■ing bargain, or a strong argument is always of value. It should be gotten up Meagre Profits,—"The trouble with my wort," said a literary man, ,- is that it can't be done except when I feel the inspiration, and this makes the income from it very uncertain. Some days I make a good deal, other days very little. Vesterday, for instance, I attempted several times to produce something; walked the floor, meditated, examined books and papers for hints of subjects to write on, and. when night came, my whole day's work represented the sum of fifteen dollars." "That's not bad, though," said the literary man's friend; what did you write?" "An order to my coal dealer for three tons of coal at five dollars a ton," said the literary man, with anything but a happy smile.— Puck. Squire Timothy—(flourishing newspapers in New York hoteU—See 'ere. landlord. I think this is a low-down swindle! Ver haven't put my name in ther paper as an arrirat. Clerk—Why should 1 > Squire Timothy—Jehoshaphat ! When I go to the Suucedmik Hotel an' pay 'em seventy-five cents, I'm mentioned as a "leading citizen ;'• an' here I've paid you tellers three dollars for nolhln' \-Puck. i Trade Mark. QUINNS OINTMENT FOR HORSES . 1 sta ° ds a * tbehead of all veterinary remedies. Such troubles! rally recommend it to our friSd." rSTtgRSSSS. *£&£ftSS&gi£U2.$SS5; TRY IT. Pnce?i.,o. Sm a Uer S1 ze, 5 oc. Sold by alldruggists or sent by mail.! W. B. EDDY <£ CO., WHITE HALL. N. Y. + WESTERN ADVERTISING CO. + H.E.RODGEBS, Manager. LA CROSSE, WIS t DISTRIBUTORS, SAMPLERS, GENERAL ADVERTISERS.; ^ Satisfaction guaranteed. Correspondence solicited. - - Population—City, 30,000; County, 50,000. •*•- •••• The Chicago 395 and 397 West Bill Posting HarrisonSt., Company, Chicago, We have unequiled facilities for prompt and honest service. LOCATIONS THE BEST. Doing work for ten of Chicago's Leading Theatres', and many Commercial Houses, who endorse our system. P. F. 5CHAEFER, Manager. HUIEST-STOUT SIGN CO. INCORPORATED. We are not SUPERSTITIOUS, but We Do Believe in SIGNS licensed City Bill Posters. Advertising Sign Contractors. Manufacturers of MODERN EMBOSSED SIGNS. 213 N. Eighth Street, ST. LOUIS, M0. - - - Members Inter-State Bill Posters* Protective Association. - - - G. D. HAMMOND & G0. LICENSED ••• Bill Posters and Distributors, *f PITTSBUBG AND ALLEGHENY CITY, OFFICE, NOS. 9 AND II SEVENTH STREET. Telephone 2134. PITTSBURG, PA. ESTABLISHED 1887. The faylor Bill Postipg Go. OF TRINIDAD, COLORADO. Legitimate Bill Posters and Advertisers of South'n Colorado, Population of Trinidad and surrounding Mining Camps, within five miles, 15,000.