The billboard (Sept 1895)

BILLBOARD ADVERTISING is the Official Organ of the PENNSYLVANIA Bill Postern' Association. BillboardAdverti^ SSrriis BILLBOARD ADVERTISING C JAMES II. MENNEOAN, Mm former issue, they ore bought merely to be glanced at and thrown away. Ill con- sequence, the advertiser, who has paid twice, ami sometimes treble, what the space is worth in order that the sub- scriber may receive double what he pays for, really does not secure the ADVERTISING K a the e in I journal coodacted i We trust we have tt but for fear we ha with tbe nutter m OMAHA LETTER. The best way to create local patronage Business has been very good with ua. for the boards, is to solicit your trade R M Dl>fce ^ Dicfc Hnn i„ i0f the for a lot of boards from me. They left by qnite a number of the pouting houses thi , „m,|. t f oc Dl her towns to snake They afford a means of opening up a otber bj „ fOU ^ a ^ppy. Sam Meyers, talk, and in fact are the best kind of a milllujer „, rh „ F „ hmu >, Empire bait Jo excite interest. But there is Theatre Stock Co, ia here booming lie another means which ifproperiy planned bQsine „ fo , his atiractiou which open* and extolled, would make a customer-of h „ e lne „ d G _ w Wood,, general S» W1U saaai e «ry retailer in the town or dtv. It i» mgeat of Harry Williams' "A Bowery y in future simply country routes. Read what Gir i Co ." ^ b« n hera t be laat few days, ™™ _ -t collecting i^wis U. Coffain, adverliaing manager of mA hM got ^ lown ptiDtei . red, data in the shape of incontrovertible Adams & Company, of Buffalo, aaya whitc ^ D , ue for hi8 aatejetfcB. facts, which, we believe will make about country trade. Charlie Stowe, general press agent of the "mighty interesting reading- to those "Our country trade is oor' best trade. Barnnm & Bailey Show, baa juat arrived chiefly concerned. It makes less trouble and pay ■ the best to work np t ;Ie press with advance • profit. The out-of-town customer usually notices of the big show. Hoping you comes to a city with a well filled purse vtpe i, billboard Advertising, will With the cheap magazines the evil is and long shopping list, clearly defined keep to the front, I remain- just as pronounced. In order to make ideas of what she wants and a readiness, T. Mttt.Vthtij,.' both ends meet they are compelled to ■ to buy as soon as satisfied. She wants no , r _ take on srfbh a vast load of advertising ' time, seeks no samples, pays cash, deiiv- t p_ Martin is the city bill poster at that anything short of a colored inset is era her own goods, seldom returns any- Newport, R. L IT seems that we are beginning to be almost altogether losL Its all wrong- thing because she has changed her mind considered seriously. There has been Business men advertised long before the or asks us to make a change because of P. A. Page is superintendent of the quite a .respectable hue and cry raised advent of the cheap priced paper and a mere whim. She thinks twice be'oie Hashing Bill Posting Co. at Providence, over our last issue. It's a source or satis- magazine, and they can do it again, she buys, and keeps what she gets. This R. I. faction to be taken seriously, especially There are other avenues open to them, being the case, a retail merchant can af- when you are very much in earnest, and several in fact, and they will not hesi- ford to pay more to secure il.ooo worth One of the cleverest sc we are very, very much in caruesL Bnt tate much longer about trying them, of trade from the country, than he would reached us When they do bill pueters and d alribu- spetd to bring in 11,000 worth of city - folding map issued by Fiske Bro*,ofWor- ters are going to profit by the change of business. Hence, country advertising ces'er, Mas*. It shows the principal heart, and legitimate newspapers and becomes a niafer of a great moment." streets and suburbs of Worcester, to- which are sold at legitimate There is hardly a town or city in gether with the locations of all promt Oh&>. Ptal Office,/** ntf*. " . t of the value of S and periodicals of I general circulation tbe fact can be estab- lished without recourse to billing Ega e. Thcn, loo, we did not state that space in the publications mentioned was -'utterly without value." We do not assume to "know it all," and we did not refer to "one half of the press as thieves, and will ot called deserve. « find the favor they Am. t canoqt boast o i half a The Omaia Bee which is the latest representations, false statiments, at d mendacious assertions of this sheet have been especially bold and flj.rant lu tbe fi.ee of the roioriunsly bad dislri- The claims have been utterly demolished arid as we observed before, tbe paper will in all likelihood be expelled in sole capital, like th of lies, whose only i more, we believe that fully one half of in the abililJ tD i those wbo indulge in the practice do it (^tence i s a lie. t of the Bee, consists :ock in trade is found tj and whose whole dozen coumry routes One good s can bill them all every week- Ir you really want lical paiionage, try thia aa a htlp to your soliciting. Do not he discouraged overthemeager ■ results of your early efforts in soliciting' To be a successful solicitor lequires much tact and a peculiar kind of ability, which is developed only by practice and experience. A solicitor must be able to si.e up bis man in a minute. To know whether to commence talking to him about the weather, politics or advertis- ing. Whether to be affable or strictly uajority of people believe rrtising. The trouble is to get inteiested. So many schemes What of which, are absolutely valueless, are sug- gested to business men, and they, not having a knowledge of advertising, adopt buildings Messrs Fiske Bros lion of tbeir stands H C Stone and Henry £ do business under the style of it son Bill Posting Co, at Peterson, N J, are old rimers. They have been in the iiSfiS. Tbeai sots Slate Bill Fos lengths of late that there who do not want them. It may also be wise to sell a paper that costs two cents to produce for one cent, but it certainly is very toolish on the part of the adver- better and cheaper paste than flour The method of manufacture is extremely Fill the tank or kettle with ordinary onions of any size and turn on cold water until they axe covered with about two inches Then bring them to the boiling point and allow them to simmer for enty five minutes- While still hot the be held at St. Paul, Minn , September t duty of an loth, next- It mil be a most important employing bill poster is to sell bis space, meeting, and every bill poster in the to be a solicitor, for that ia the beat state of Minnesota should make ar- means to that end. After yon have range merits to attend. Ia N. Scott, of secured a customer, endeavor to retain St. Paul, is President; U. Brealaner. of and deserve his patronage by making Minneapolis, Vice-President, and C. H. your service bring results. This can be Creibel, Jr., of Mankalo, Secretary and done by strict attention to business. Treasurer. All bill posters desiring to close and constant surveillance ol em- join the Association should address Hr. ploy tea, and well ordered, judicoualy Greibcl at Mankato without delay. y lincttu e or wine press, The resulting fluid, it is said win rival and the Emery Hotel, at Cincinnati, the J. R- Lbwis, the enterprising city hill the finest mucilage, It possesses the place of meeting of the third annual poster, of Tiffin, Ohio, haathiatoiay of tobe induced to buy a paper by offers of tin or glass, and ia as transparent and American Showmen. Bill posters every- paper, and is worth much more thanyou baifcost doe, not w£. paper, and gloas, a. demar varruAh. where are cordially invited. ■* tacit.-