The billboard (Oct 1895)

S BIL LBOARD ADVE RTISING is the Official Orga n of the PE NNSYLVANIA Bill Posters' Association. Billboard rUvertisii)(J count af the an toll posters, held in Jnly last, will proba- bly be found to be the most interesting. The strong resemblance and marked dis- similarity with which their proceedings compare with these of their American cousins is. to say the least, remarkable. One need not read far before discovering that in one respect at least their associa- tion differs radically from onra. The fundamental principle underlying their member of the craft the right of affiliation and the privileges and rights of member- ship. We discover, too, that in the past they were organized on the basis of the American association, and we also learn that the association was a complete failure. In London there are eight bill posting whom yon axe greatly interested. Be ex- plicit, terse and brief. Avoid pleonasm, yon will get a genuine ri nonncements lial will be convincing. Then drive it home by com — re is the grand secret of successful ad- -a are ever taught. It does not sol- be folly as fntfle in the future as they have net that they bet fold's thing once or been in the past Competition is the life twice. It must be repeated and explained of trade, and eventoally bill posters will many times before the object aimed at is come to appreciate the truth of the old attained. And so it is with the public and saw, but it will only be when their ranks the advertiser. He must tell the same nave been pervaded with the spirit of Hb- atory over and over, couch it in new lan- erality, when their views are_broadened guage and explain it again and again, and they realiie that the sorest means of He is justified in resorting to tautology, helping the individual i for in no other manner can he impress his interests of the craft at large, story B pon the public mind. Sooner or later this matter is bound to . become an issue. Why not take it np at * • oncef We fully real"- th=t »t ™™r.t ! \ Of the three arch enemies of the bdl onr ^^^j,. ^rii no ^ bp pqster-the publisher, the prude, and the ^ or ^ we fed sure we know that it disciple of aestheticism-the latter is the ^ ^tn^y ta demonstrated that we least tenable in bis premises and argil- m ri - t e burden of his plaint is • fa———I of the 'advertiser for the losa sustained and the prosecution of the offending member. Many other features of the constitution are admirable and will quickly win the confidence of advertisers Less than one-fourth of the usual num- ber of fairs in the South will be held this season. All the important ones have given way to the Cotton States and International Exposition. This courtesy ~to the gentle- men who promoted the big show at At- lanta is peculiar to the South. No such fine feeling prevailed in the north toward the World's Fair. Many managers of fairs in the smaller towns not only refused to pass their dates in favor of the Columbian passed out of existence north of Mason and Dixon's line, it is gratifying to know " e spark of courtesy still glows LETTERS TO THE EDITOR. Grand Rapids, Mich., Sept. IO, 1805. End good big 110.00 to pay for the and let me tell you this: every bill poster in the laud ought you send the par chants in their respectiv you sent the papers to the list I sent re received the following orders the influence of Billboard Advertising: Star Clothing House, ; Trie DONALDSON OUIDE. Bill posters everywhere should send for the prospectus of The Donaldson Guide. It will be to the bill boards what the American Newspaper Directory is to news- Mural literature has a great advantage, over other propaganda. Like Wisdom, in the Book of Proverbs, the placard cries out aloud in the thoroughfares.— Rrrirtr City Coal Co., 35 stands, 7x4 ; State Fair, 50 stands, 7x4 ; the Giant Clothing Co. for 500 sheets per month for twelve months. When the do posting, and you *ets stuck on it and the value of your paper, and the good it is doing throughout the land, I am at all times at your service to help the good work along. Carlyle said that during the hot fever of the French revolution the newspapers pre- ferred the circulation which they obtained is of posters to that obtained by Will America follow the lead of Eng- land in the elections of 1S96. If so. the walls will fairly groan under the burden When a town is well billed your adver- ; greets yoa from your neigh- bor's wall; yells at you from every fence, and forces itself upon >■