The billboard (Nov 1895)

BILLBOARD ADVERTISING Is Die Official Organ of (he Associated Bill Posters' Association. BUNK A Monthly Resume Op All That Is New. Bright And IwirktisoOnThc Boards Vol. IV, No. 4. CINCINNATI, NOVEMBER 1, 1895. PER*V BILL BOARD ADVERTISING. The popularity .of bill board advertising to-day is the wonder of 'the.' times: it is sought after by houses lonr^. established and, not the less, by those'who are just launching into the business world; 0ur correspondence from all oyer the country furnishes universal reports, especially from Hie larger cities, that the business is on tt the larger bill posting With us, in pasted and tacked thereon. If our ancient friend, Mr. Collingwood, was to return to earth again and visit the many poster and prt • sales, legal notices, etc., etc. The first authenticated record we have of dis- play advertising in the way of posting and signs done under contract was in the year ijij in London, England. At that time the town crier, a man by the name of Col- lingwood, was engaged by the town coun- cil to travel through the byways and high- day and night, tea months out of each ways of the town ringing a bell and crying out auction sales, lost children, court notices, etc.. etc., until the demands fpr great that he was ble beginning, and bait with pride the progress which has been made during his The circus and show people have for many years depended largely on bill board advertising for their publicity,, yea! their very existence, and it is only within the past few years that the larger^ com- mercial firms have adopted display adver- a medium, and how well this has o say, but the Absolute service is guaranteed by us to all advertisers; lists of open locations are furnished in advance and contracts are fully carried out in every instance, renewal paper being furnished by the advertiser to keep the showing complete. The posting . of years ago, such as snipes. % and H sheets, etc., etc., posted as chance might offer, on such places as boxes, barrels, brick piles, and every conceivable place in the larger cities, has been largely done away with, though we see no reason why a line of this fly posting, as we term it, should not always prove beneficial when properly and thoroughly done. Expert- ence has taught us that the only way to secure and hold a show on outside or fly posting is to use large quantities of such posting by the week, and keep it continu- ally before the public, on avenues, drives, principal cross-town streets, ferry en- trances, docks and the thousand-and-one places where such small, or fly posting, can be used, but, of course, this line of posting cannot be listed or guaranteed. It is on the large lithograph posters that the advertiser gets, a guarantee of usually average from 23jf feet long by to feet high, to,is and 36 feet long by 10 feet high. The lithographer^ artist visits the theatre where the play is being rehearsed; sketches of the various scenes are worked up into form and reproduced in largfc and small posters. Many of our commercial advertisers take quite as much time and trouble iu arranging their printing, ■ but the majority do not; we only wish that Ihey would do so, and whenever such com- mercial advertiser takes the same care and attention that the showman does the results are always beneficial and satisfac- tory. As a rule when commercial adver- tisers secure the advice of any of the lead- ing bill posting firms or printing establish- 1 rouble we hay Erst place their order with any ey happen to know and send a sii-dollar-a-week clerk to interview the bill poster and make the ai the posters "stuck up" 1 to do everything, and the right way itisfactory display on the bill boards and bulletins in the Metropolis, or city, is to pay a visit to the principal bill posting firms or send for lh.Hr. ig is the most n he was required to cry out, and he con- ceived the idea of erecting a bulletin and billboard stand, which he did, and leased from the owner of some vacant lota situa- ted opposite the town hall, with the privil- legc of erecting and maintaining a bulletin medium of publicity in existence. Long belore newspapers and other periodicals were in circulation it was the ancient cus- tom to engrave, letter, write and post in public places all notices to engage the at- engrave, post and 1 bad been accustomed to cry out After that the public of London to time during the day in front of the bul- tected bill boards built of solid iron on roofs of nearly every low building, on the lines of the various M L" roads, and the bill and bulletin as he boards, from 10 to 30 feet high and from 35 to 300 feet long, erected on vacant lots all tire avenues, principal cross-town streets, boulevards, drives, entrances to parks, etc., etc., throughout the city, he to be invested, and then si rating on the bill pasting firms who fur- nish sketches, designs, etc., and take the same business precaution you would if you were to open a credit account with any new business firm, to whom yon had to intrust a line of goods forthe same amount of money you proposed to invest on the posting contract. In this way the adver-' riser is always on the safe side.