The billboard (Nov 1895)

6 BILLBOARD ADVERTISING Is the Official Oman of the KENTUCKY Bill Posters' Association. Francc^Ameriean Food Co. [ About two years ago'we commenced to paint some large'sigus on ' Bridge and felt that they extend this method along and public highways throughout the country. But we finally concluded to adopt bill posting because thereby, our ap- peal could be presented where the popula- tion was more congested, and right in "Right here let us say that this was not tssay that if it had not rule, as long, and the work is of a n licity, as against the stereotyped magazine Oar representative was very fortunate in finding Mr. Octavo Biardot, treasurer of the company, who had just returned from a month's tour through the princi- pal cities, where he had been inspecting - ™ ■ "--"igup thet—— —— advance explanation of the many difficulties we would have to encounter, and their inspiring of us with faith that the "game was worth the candle/' we do not believe we would have posted " rst ran of bills. The dif- ficulties of this business for a person that has not gone through it are almost insur- The bill posters as a rule a proper service. This cannot be said.of all bill posters, bat of the majority. There are some bright exceptions." In this last trip from which we hare just returned we want to extend the meed of praise first to Mr. Ames, of Providence and truly an artist. Bis boards are a joy There is not that truly artistic look that Mr. Ames excels in producing, but for all- round service and possibility of covering the town thoroughly, we think we can safe- ly say that of all the cities we have visited. Cleveland fills the bill most completely. We doubled our order for that city. 1 'And now, really, we do not think we lything further. In speak- "Bnt, my dear Mr. Biardot, do you to say that the cities of Providence and Cleveland are the only ones that you can say a kindly word for in connection with bill posting? " "Oh, no, New York City is unques- tionably, the best lull posting city in America. Here they have the business down to a systematic basis and give a service as positive as the ticking of a dock. " Co., Munson and : fault in Buffalo, only in a greater degree. We had a very pleasant interview with Mr. Filbrick. of Whitxnier & Pilbrlck. Found him a courteous, kindly gentleman, who did all in his power to make our stay in the city pleasant; bnt he would have made it much more agreeable if he had had his boards in proper shape. Our paper had the best possible showing that the town permitted. Some of the stands were in very good oTthe city a ■■down in the heel" OBBnpiH table took. Buffalo is a nice city with a class of people who, a: like our Soups. We would liked to have m & Clark, in their e fashioned method of pulling down each- other's boards, adopted the up-to-date idea of each endeavoring to put up better boards in better locations, one than the other. Result, we have had during the posted trill is worse and does n to an advertiser than nobtll at all." "This might look like a rather severe criticism on Buffalo. We give it with no other thought than a desire to stimulate Messrs. Whitmier and Filbrick to an ap- preciation of the kind of service anadver- to renew his contracts. They have got a new stand he in its favor by the m Everyone of his boards is as true as lb line. He uses all tougned and his paper and he uses splendid taste in making up a bill board of the different paper that he has on hand, so that the light background throws oat the dark " paper, and there isaregnlari- ■■But the country at large, outside of Our interest was heightened by the mag- nificent display we received in this city, bat when we went elsewhere all was choas and confusion. That is the reason we are nst brace up all along the line." s was not our first experience in ., although it was our first visit to be up in the place agreed upon, and that we always found the firm strictly honest and reliable, bill they do lack an appreciation of high-class bill posting the city, seeing that his paper is pot up properly by his men. He has given great care and study to getting a proper paste that while it will hold the bills firmly to tl unlike that made from lye, smear the outside of the paper so as the city of. Providence with only oi ity. Well, they . whilst we had a good bill post- » the city, Boston has not de- full possibilities in that direc- boards arc pat up in a manner, large cracks in ma very few of them capped o twenty-four-sheet stand ly after its billing as though i nothing to be regretted n having stricken F beautiful city, with cl