The billboard (Nov 1895)

BjLLBOABD. ADVERTISING, is thn Official Oman nf the MICHIGAN Bill Posters' Association. 7 id if you have visited aity«(h«Kc!ti*fi: I would like to have your opmib'n. "j think that the bill posters would like to know it; that the ideas of a Oradical business man who has given out is for this work iswhat (he trade "Well" J hope that the people whom we have'had. to criticise, adversely will .not- naWajy'hara' feelings. We; aresimply giving you our honest opinion on. the subje«,:ind we-have so great a faith in the possibilities of this method of advertising,; that we feel and know that if the bill post- theii; service, they can greatly tobacco, the bill posters can handle very' satisfaiftorlly, but there are. certain-sec: tions of the city where a bill board would' not be allowed; but a painted sign is per- t LESSON IN ADVERTISING. Every business man can become success- ful by proper advertising: It never yet merchant who keeps fair goods at fair prices; who misrepresents nothing and If I were proprietor of a newspaper, I would send a copy of a — year. I would do this in order to educate them up to how to advertise jndiciously and effectively. If an ad. is not attractive it is not going to catch tic eye of all. An ". that is left inihe paper from month that an advertiser, to be ^'m he would have to other- posting town in. America. That the re- sult of the fight between R. J. Cunning Co., and the Cottrell Bill Posting Co., had been to establish a plant that was the envy of all other-trill posters throughout the country. Well, the plant is there but very much run down ; likewise the sen-ice; the paper was poorly posted, much of it placed on side streets, and the pearedtobea -slap-bang' styje, of simply- getting the paper up, without a sin- bill boards jire kept in The only fault that we have to find with that city is that Mr. Moaley has not enough boards. Those that he has he keeps in good shape, and he treated our paper very handsomely." "Philadelphia, I found to be somewhat like Chicago. A number of good spaces, but theboards only fairly good, and the PW™.™ 1 *' f ™V. posted. We must say Of course the Bee had an ulterior n tive in so doing. It hoped to so ednc the Sacramento advertisers in the mat of scientific advertising that they would I know lots of people who look for 01 ad., every day. That is the reason v change it every day, and always git them something new. p.iix-r on the boards, so that one bill would help out the other and thereby benefit all the advertisers. The system isovergrown. The piece evidently out of a kilter. .This mav be the fault of too much business. .Our fim into Kt. Louis a"iid gi mdjum hardci "Chicago, we found a ve post properly,. There are being tougued and grooved, there are of necessity a great many cracks in the boards through which rhe prairie winds whistle a merry tune, which, means torn paper every time. The sevice, outside of the fact that the building of the boards needed improving was very satisfactory. Mr. Campbell blanks in way that is very creditable. He, seemed the, allotment in this city, and would have willingly doubled it if Mr. Campbell had had more stands in high-class neighbor- hoods. Tor these we had to depend to a' great extent on the R. J. Gunning Co., and we could not but commend the wisdom of Mr. Cude in splitting our appropriation for that city and putting a good portion of it on tlic bulletin boards in these high- Ofco I mark against thatctl "Now. Mr. Reporter, you will have to excuse us from saying anything further. While you say we have not bored you, we are afraid we may bore j-our readers, and The advertisement we are running in e Evening Bee pays us a hundred-fold. spoken in the friendliest and- kindest istheni .'■We want to reiterate our faith ?ii this ethod of publicity, and we .would like' ■ sec Billboard Advertising keep on doing the good work of .-instructing""Hie w how to adverse so that it will pay Harry Stoops- Swell Wagon. ' If any billposter in- the land can boast of a laiger stock of good and original ideas than that possessed by 1 tarry E. Stoops, of Chattanooga, we have not beard of him. His latest invention is the wagon shown in the above cut. wbicl- is a wants to cover the city of Chic onghly for outside display with a high- clasa article. The chewing gum and-cheap lull poster* th.it the twa way lor'them to direct Of indirect; hut the merchant who, U-tler Ihefc batata is to better their liaving the g"ods and treating his dis- service." . ■ turners fair! up in three words,— in -a : weu>c .SSlt-HS might be appr. .(■•■: it. !■ gatlings, three-sheets to rapid fiiem guns, and stand* to great guns.