The billboard (Nov 1895)

BILLBOARD ADVERTISING Is tiie Official Oman of the MINNESOTA Bill Posters' Association. S List of Premiums. io ots. s-a ^utsr-awr 15 cs. 20 cts. g 25 cts. B^gggHsrsa 30 cts. ^fflSC^ x 4o ots. gaag iM ~_p 5o\jts.svgsx^sa£;'j \ copy of ihat upriii p-.ctnre. Golgotha," which alone Kits for Jt. 75 cts.^S£. n ™»n«u^J^",^|h $1.00 eS^^KKjvS $1.26 ssS^^^aaj! $1.50 aa. ^ a' « r*H~ $1.75 a"£™^~£"',,„ $2.00 "Printer-* Ink" Is a weekly, uevot $2.50 ineWoronV " $4.00 i $5.00 ! LETTERS TO 1 journal purports to be devoted to Ihe in- terests of advertisers and advertising media, and I ain at a loss to understand idtr from the fact that fairs, exposi- i and pure food exhibits, are in them- ■ of potent and forceful value, we are desirous of keep- ing all advertisers posted regarding all great concourses and gatherings for the reason that the boards and advertising media of the cities, in which the assem- blage occurs are greatly enhanced in value le opportunity to place Sheboygan. Wis , Oct. iS, 1895. LOOK OUT! For "Fly by Night" Shows 1 Orel C.tr Should be EltrcUed in Eilcndlat; Credit 10 Irresponsible People. Poster printers and bill posters will do well to eliminate the element of chance, as far as possible, from all transactions with shows and itinerant organizations The season is not turning out well, and as these classes of patrons have no money of their own to lose in the event of bad busi- ness the burden falls upon the parties who eitend theto credit. In this connection, R. C Campbell, of the American Advertising Co, Chicago, Ills,, and President of the A. B. P A., writes as follows: "I have a particular ease here, that of Prof. O. R. Gleason, the horse trainer, under the man- agement of W wq and Beedie, western ety theatre in Denver, Col., and Wass is from Portland, Oregon They were rep- resented by that old time agent, Harry Smart He came into my office and as- 1 the iter-State Bill Posters' Pro- several members of the Associated Associ- ation have joined the former. How mem- bers in towns under lortv thousand popu- lation, can contract at the Inter-Stale Bill Posters' Protective Association's rates, and live up to the Associated Association rates. I would like some one to explain. Yours for bill posting, E. J. Kejjpf. printing and I pot it up and we got the the road this year that are leaving a trail of debts and obligations behind them wherever they go. At best they are only spoiling territory for legitimate and re- sponsible organizations, and as the printers and bill posters have the remedy in their a that they should Mr. Kempf. Possibly the parties most ac t accordingly, and that too, w 1 AN EXPLANATION. ' In the December number of Biilboard Advertising for 1S95 we published an ar- ticle in which it was made to appear that the business of McElroy Bros., the bill posters, at Flushing, L. I, had been ab- sorbed by a well-known concern, It ap- pears from recent develapements that such was not the ease, and that the state- ment to that effect was a lie pure and McElroy Bros., and has a used them mot its attack upon the public, that almost any > matter how bungling in 1 faulty in display, will yield good results, and prove highly- effi- cient Consequently, but Little can- has been devoted to their preparation. Of late, however, advertisers are beginning to realize that it pays to be careful in this respect, and as a consequence the boards are daily growing better. Newspaper advertising is valuable, si that we published the article in good faith having accepted the information from what we supposed was a reliable source. It will be a long time before the party 1 just figure. Theideahov ever, that it is the principal avenue . publicity, and that all other media ar The particular contributed most to the great success achieved by Chas. Austin Bates, is in all probability, the fact that he follows the advice he gives, takes his Hem writer in the country. any other ad. :ular and the booklet, the pamphlet I almanac have taken on an added importance. Distributing matter ind now that it can be put out lets, pamphlets and band bills of every o bring profitable results. Advcrtis- glovcs anil promptlv exposed whenever they arc brought to our nonce ^ ^ ^ It is not a text book, nor does it attempt to edu- Tl Pays Co fldwt Printing Presses, Printing Inks, Printers' Furniture, Type, Paste, Paste Brush Handles, Paste Mixers, Posters, Tickets, Paper Cutters, Printing Offices, Boilers, Engines, Office Furniture, Klectrotypes, Photo-Engravings, la UK Cslumns «r Billboard Advertising.