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BILLBOARD ADVERTISING IS FULL OF POINTERS FOR WHOLESALE DEALERS. 7 PUBLICITY. What is advertising? According to iimst newspapers, periodical publications, ,iuii indeed most advertising journals, it docs not exist outside of the regular news- [iipera and magazines, yet nothing could lie more absurd. Every peddler who cries his wra, advertises. Every man who has ~ .<] printed is an o merely hangs a sign on his store front. The mere selec- tion of n better or more prominent store room amounts to a direct advertisement. Personal letters, when they are sent oat s wares better Tor powerful, permanent publicity nothing excels bulletin boards and painted wall signs. Newspaper space is valuable. Any fool knows that, but he's a wise man indeed who knows how valuable it is. A wag observing a sign in a plumber's window reading " Cast Iron Sinlts." so. berly remarked, "Any fool knows that." If there had not been sterling merit in the billboards they could withstood the attacks made upo by the press Few men have the leisure to undertake systematic study of i ' one ought to f THE ADVERTIS1CIAN. He b ye*. He is bound to ffbme, for bis existence is daily becoming more and more necessary. When lie arrives and hangs out his shingle they will call him Doctor, and he will write v |. after at the Hamilton Co (O.) Fair, at an actual cost of £5100 (which included everything), effected ~ ing to $3,670.00. Is there any other ave- plished half as mu the Advertisician in much the same man- ner that they Summon the family phyri- cian at present The patient will be duly examined, the prescription given, and in a few weeks the business will be up and about, looking as vigorous as ever. THE POSTER. There may be, and is, lots said against we are forced to AuM Lang Syne ade to be talked about-". Is the pooler good for ai ing purposes? Let's see! does not believe that advertising pays, do not waste any time 011 him in argument. He isn't worth it. There is no use for the classes of adver- tisers to oppose each other; the dealer is out after results, and he'd as soon get it off of a shingle as $1 a pound papyrus and an editor with a gold trepanned capitus ter'n your'n " without any very handy others? The newspaper has it advan- tages, the poster it's; advertising in each cle without the aid of any ot