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Vol. IV., No. 6. A TALE OF DAMPNESS. ADVERTISING ##### = ADVOCATING MODERN METHODS OF ADVERTISING. - CINCINNATI, JULY i, 1896. lag these conjectur s that he has lately and beyond a peradvenrnre. per- how and what to do that fecled a flying machine which will, at fait rate of speed, rise to any altitudi equally well with end against the wind. Ms Vet ux, de madam-dat-i m j nur—bet jrrtjt ! crudities and imperfections of advertis- be remarked, par parenthesis, that it is by my. in the earlier periods of the century, no means t he purpose of this article to and of its first gradual, and, later rapid cavil at or decry any method of adver- development as a fine art. The knowing Using. As a conVtviallst remarked COD- 1 do that one's wares or cerning whiskey, "All whiskey is good be prominently placed but some is better than others," so ail before the public, or that bis factory, his advertising is good but there are salient railroad, his line of ocean steamers or degrees of comparison, and the averment his mines of gold or iron orcopper, can that the possibility of effective advertising to the beat and most profitable advantage. has reached Us eulmittalitm in the tilt- be brought in touch with the public ■ board will meet with but few disseutent , has positively How to best portray, that 1 •d my nut dawn to de non'. along w Out of II. Bat Jim made i I np wl He didn't do a thing but hit the git an' fly. 1 wiped the earth up wld ole Jim, but, my! He cot in ana flood J. S. Uck—an dia *i*f "Sweet Moments Cigarettes"-*]] right loo- ADVERTBING AS A FINE ART. Many scientists aver that the indica- tions are that Mars is peopled not only by a race or races of intelligence, but in consequence of that planet being older conviction, that the Marstans are en- deavoring to communicate with Earth by signals. Between the 17th and aist of June, of the current year, Mam was in perihelion; or in the vernacular, made a nearer approach to Earth than will agail voices. As the newspaper is to bnyer so is billboard advertising to any and all other methods, individually or collectively as a medium to arrest and compel public attention. Prominent ad- and self-evident fact and, as a sequence, the number of billboard advertisers are multiplying to an extent that is astound- ing. Id conclusion, it will, perhaps.be not out of place to suggest to those who are still blindly groping in the slough firms as Enoch Morgan's Sons, the great Sapolio Kings, the proprietors of the Rising Sun Stove Polish, Liggett and Meyers, of Star Tobacco fame, the pro- prietors of Fig Syrup preparations, or, in brief, to any of the myriad billboard advertisers, and solicit from them opin- ions regarding billboard advertising as a £ POSTER IN JAPAN. of rice and fish I was led In belieee COL, ALBERT A. WEBER. -' plated American nay read, the unquestionable advantage* North Pole. Thus, t In seventy-one yean. Availing closing quarter of the nineteenth Century of his lines of roads o themselves of this astronomical condi- has been pregnant in important mechani- those of competing corporations, the ad- a blank wall, w tions, savants and astronomers, from all cal and scientific invention, and marvel- vantages and economy of his w article be published, the world may be