The billboard (July 1896)

BlLLBOARt) ADVERTISING. THE AD-SMITH'S IDEA AP- PLIED TO POSTERS. July 1896. paid so e__. why shouldn't it with posters? If I hud a million and wanted another. I think I'd Mr. Campbell's paper, the so-called A CLOSE ASSOCIATION. Can an association of bill posters by simple decree do away with all possibil- ity of opposition? We unhesitatingly sfcile that it can not. Mr. Siahlbrodt's association has tried it for the past five sition. 9/e repeat it, not one single aise. j^,, This should be proof enough for his „,.„,,, many more potent aud powerful reasons, which if considered dispassionately and calmly, will convince the most skeptical and obtuse that opposition is entirely a local issue, and one bring general discredit upon fk Associations (we use the plural advis rfly, for there have been several) whid w planta. have always been operated the so-called "close association" pjao . that la. they admit to membership ■ —r from any one towr — I and middlemen tage who ignore the order lack of principle." d it always will be. They ised effectively as threats in s, but in actual practice they failed. iting. merely for the sake of lat one could be successfully instituted and conducted, what would the outcome be! Surely, if the adver- tiser (against whom it was directed) had any spirit whatever, if he possessed 'a single spark of manhood, he would never patronize a bill poster again. Other in" not only fails of its rely impractical and in- best interests of the bill not protect its members The ud-suiiili is a comparatively institution, but the best of him has come to Pt*J. Some years ago newspaper ad- vertising was as dreary as ordinary trade- j-urual advertising is to-lay. The ads said nothing, and they said that nothing so repeatedly that if any one ever read them the advertiser was unable to find it out. The ad-smith has come with a hurrah and has changed much of this, and as a result much of the newspaper advertising pays, and pays extremely well. Seigel, Cooper & Co.. of Chicago, and Bloomingdale Bros., of New York, and " t, of Philadelphia, use a dif- very time they in - "official organ," e of Stahlbrodl, i„j; II : the advertis It naturally follows, I the bill poster who jot with the idea th- sition, is the dupe of a and every ad brings back its cost s> times over within forty.dght houn the portions of the ads that do no are known very early in the day. ai reasons are carefully looked for. The ordinary one horse dealer at exclaims: "Oh, yes, these department some people that they mal every article they sell, and let's 1 Rogers, Peet & Co. They have i oughry legitimate clothing ston they nsc a small ad, and a new one day; and they know before b every night whether that day'a a ■ly the monthpiec Campbell & Co. comes out later each failed to appear entirely at no distant date, for despite the brave show of pros- perity which it makes, it is only a bluff. It is whispered that the advertisers, who make its existence possible, are tired that the Riverside Show Printing Com pauy of Milwaukee is tired; that the A. B. P A. is tired ; that Campbell is tired- " with it is even he in spile of his st ally, especially when Campbell lets out a few bellows in the editorial sanctum. The meeting of the Inter-State Bill lakes place at Chicago, 111., on, July 11- 33 next, promises to be the largest gath- ering of bill posters that has ever oc- curred in the history of the craft. No one who is not in, clou touch with the 1 form any Idea of the ical When printing houses can afford to keep traveling solicitors on the road at great expense the year round, it is pass- ing strange that the bill poster can not profitably solicit his local trade. He has e in the matter of railroad incidental expenses that the traveling solicitor is under, and he does have the same commission and the added inducement of the profit on the bill posting. Retailers are not only will- „_ mbcr is a surly and discour- teous boor, -while his opponent is a good fellow. The result is much the same in ,any event, the paper is placed as the ad- ""rheneit move on the part of the asso- ciation is an attempt to force or compel the advertiser to go counter to his judg- ment. He is notified that he must pa- most expedient and wise. If he still remains obdurai . happens, as in the c Liggett St Myers Company and the Cal- Hornia Fig Syrup Company, that the boycott (that dastardly, despicable and cept Edward A. Stahlbrodt. He is in New York. He must be fairly well es- tablished, for it seems that he baa al- ready commenced to 1 "grind" in the mat- ter of prices, and he would never dare commence cutting unless he was assured of his position. He can never achieve the real object of his ambition, the exclusive control of i's privileges. Even the ■d support of designing Sam Pratt and the blind devotion of his deluded adherents can not secure that for him, and it is a blessing to bill post- ers that it so, for they could not possibly have delivered themselves into the power merciless and mercenary task- of the added expense of putting the new ads in type, bat they don't now. It would cost a great deal of money to get up a new poster every week or oftener, and the bill posters would want extra Thia. combined with the fact that the „ issued by the leg- ate so apt and strik- Harry Munson will be elected presi- dent of the Inter-State, and Clarenee E. Runey will be re-elected secretary. ■No commissions for Stahlbrodt" is Ibe slogan of a large and ever-growing faction of the Inter State Association. Phil. TP. Oliver". Pet.