The billboard (July-Dec 1896)

BILLBOARD ADVERTISING. July 1896 fl Classified Adyertisements. BILL POSTERS' DIRECTORY. 7a>v Utu Displayed Advertisements under this JkeatiiH^, ascjbr one insertion, 60c. for three inser- ttop^ TSC. for four insersions, f 1.00 for six iaser- tion$. Largo' cards^ zocper agate tine Corsicana, Texas. Pop. 10270 Ij.C.Beva/e,catyBIU Poster and l>i-=trl bator. Satisfaction gaaraateed—try me. lOOOrannlaeteet BUI Boards audgood walls Asheville, IT. O. "me Land of tlie Sky.-' Besldeut population, IS.OOO; v.siunK popniation, 7,000. Asheville Advertl* ing Agency. e.U. Box 17. Ucensed Caty Bill Posters^ Tackeni and Distribntoro. Also control all Street Car Advertising In elty, Winona, Hinn., Henry Werner, city-Bill Foster and Distributor. ITanaimo, Britisli CoL Pop. 7,000. A. A. Davis owns and controls all bill boaids and spaces. P.O. Box 189. ■ Fort Wayne caiy Bill. Posting Co. Tbeatricaland City Bill Fosters. DIstri- bating and Advertising Agents. Work promptly and properly executed. FOBT WAXNE, 1NI>. O. B. Woodworth. Manager. - Joliet,IIL, Deltong & Biederman, BUI Posters and Dlstrlbators. Boone, Iowa, Population 9,000 36 J. J. Klrby, City Bill Foster and Distributor DESHTEB, COLO. The Cnrran BUI Posting & Distributing Co. owns sud controls all blU boards and ad- ▼erUsing privileges in Denver, Faeblo and. Colorado Springs. Popniation of Denver, 16S,000; Fneblo. 40,000; Colorado Springs, Colorado City and Maniton, 20,000. t( Lima, Ohio. Pop. 20,000, W. C. Tlrrill, City BlU Poster and Dlstrt- bater. Work promptly done. tf Manchester, N. H. Frank P. Colby, City BlU Poster. Distributer and Baggage Transfer. Address 30 Manchester at. Memphis, Tenn. VanBeuren & Co., BlU Fosters and Olstri' buters, 224 Second street. Milford, Mass. Population, 10,000. W^. E. Cheney, City Bill Foster, Distributor. 82 So. Bow street. Sole sontrol of all bill boards In dty and adjoin- ing towns. 20 years' experience In this city Baggage and scenery track express, fe-12 NewpoFt, Ey. 6. H. Ottine & Son, Own and control aU boards. Goo4 Service. Palatka, Ma. n6 W.S. Nugent, BlU Poster and Dlstrlbntor Soutii. Framingham, Mass. iaja W. H. Trowbridge, BUI Poster. Five towns Wankegan,IlL O. Buney A Son, Dlstrlbators. BUI Posters, etc. iCireclt 18 towns.) Fop. 35.000. n6 Tpcson, Arizona, 2,00b ft. of boards WM. BEID. Box, 148. dl2 Springfield, Oblo, H, H. Tyner Ucensed City BlU .Foster and Distributer. Slouz City, Iowa, pop. 40.000, Postacs, Disti ibntor and Tackers. We do all fc-itMin of advertising <& gnarantee worft Slons City Bill Posting and Advertising Co. [Ucensed] . MemberA. B. P. A. Vietoria, British Col. Pop. 20.000. The Victoria BiU Posting Co. own an con- trol all biU boards, paint signs and bailetins and does dlstribatlng. Address BOBKKT JAMIESON. Manager, P. u. Drawer 28. Woodland. Cal. DIetz and mendenning, BUI Fosters. 6no Iiu Verne, twititi- Pop. 3,000. Dana M. Baer, BIU Poster and DIstribator, Box 490. . - a6 lAConia, ST. B. Pop. 15,000. Folsom Opera Honse, Driving Park and Show Qrounds. J. F. Harriman, Manager, Owns all boards in. the dty and snbnrbs. Delaware, O. G. D. McGuire, city BlU Poster and Dlstrlbntor. Wben yon write, mention Billboard AdverUsiup. Classified Adyertisements BILL POSTERS' DIRECTORY. Stavanger, Minn. OleHolm,- Connty&CityBlllPoster&Olsttlbator t Waukon, Iowa. Pop. 3,000. Wm. S. Hart & Co. control all sptu:e. In- cluding Opera Honse and Fair Uronnds Good work anywhere in N, B. Iowa. a6 Effingham,HI. H.I.Vance, City Bill Poster and General Distributor Member N. D. A. aS Meadville, Pa. Pop. 12,000. Geo. Knox, Clty.BUi Poster, Distributer and General Advertiser. B. W. STOBBS, Be Puniak Springs, Pla. ran cover ail West Florida outside of Pen* sacola in any manner desired. tf DISTRIBUTERS' DIRECTORY. We can gnarantee that advertisers will re- ceive honest, reliable service from any firm or person whose advertisement appears in - thefoUowingUst. ^ , No adverllBementa received from minors Beferences as to honesty and integrity must accompany all applications for space Pern, Ind. Chas. W. Stutesman, Iilcensed City Bill Poster and Distributor. Dayton, Wash. Day's Advertising Co., Licensed Bill Posters, Sign Tackers, and Dlstrlbators. Mallng Lists. Beference furnished. ' mySt JacksonTille, HI., 807 S. Main St., Wm. Burke, memi)er of and recommended byD. S. Dist. Bureau. ; Donat J. -Iiefebvre, Manchester, N. B., Box 48<i. Reliable Distributor of all Kinds of Ad vert* sing Matter. Boise, Idabo, Spanlding & Grordbn, ReUable Distributers and Sign Taekers. . We 'pay rent for onr locations and can gnarantee. Cinciionati, O. Pop. 350,000 Unexcelled Dlstributln? Service.",' W. H. Steinbrenner, 811 Vine, Cincinnati Chicago, Ills. J. A. Cloufrh, Contracts solicited fbr the distribntion of all legitimate advertising matter in Chi- cago and suburban towns. W. E. Fatton, Corinth, Miss. BUI Foster and Dlstribnter. Reference fni- nlshed. Box 79 n6 Dowagiac, Mich. i The Mich. Adv.Barean Wm-J.Kryder.Pre Baston, Md. The Adv. Dlst. Bureau, posts and^distri- butes bills, signs and circulats, and all clas«>es of advertising matter. John B. Thompson, Manager. Box 118. d6 Predonia, B". Y. John H. Case, Distributor. Box 1097. d6 Grand Rapids, Hieh. - George M. lieonard. Reliable Distribnter Marinette, Wis. Menominee, Mieh. Fop. 15.312— Adjoining-—Pop. 14S21 Wm. H. Earle, Mar'nette, Wis. Keliable Distributor. Yonr contracts solicited m6 Newport, Ky. G. H. OttlDg A Sou, Bill Fosters and Dis- tributors, 1X18 York street. Ifew Orleans, C. H. Toimg& Co., 408 Corondelet St. General Dletrlbntors. Cnltmited reference. Sonest work. d6 Paterson, M". J., Population 88,000. Abram H. Post, Distributor, -18 Uambargh Paducah, Kentucky. H. JOSEPH HARTH, BlU Poster and Distributor. Member Inter- national Distributors Asf'n of M. A. ]6 Portage, Wis. W. H. Bathgate Advertising and Dlstribu- tlng Agency. Bill posti ng, signs tacked. n6 BichmondHill, L. 1. Circulars distributed honestly in Queens County by D.Baugert. ^ nl Wlien you wiite,mentlon SUOmaTdl Advenialug.' Classified Advertisements DISTRIBUrORS' DIRECTORY. WiUiamsport, Pa. S. U. Bond. Distributor. Selkirk, Ohio. C. p. Boljeris, Beliabie.Dlstrlbu'or. J3 Pittsburg, Fa. The "Twin Cities" Distributing Agency are the "Greater Pittsburg" Distributors. P -p 600,000. Members IJational Distributors' Atsuclation Office, 6 Sixth St. Pittsburg Branch, Allegheny. J T. Hudson, mgr tr EerrsviUe, Tex., Geo. A. Harrison, Box 90. Circnlars distributed and signs naUed up in Kerr and adjacent counties DicksonbriTg, Pa. I. C. Moliean, Distributing in Crawford county. aS Oreenpoint, !•. I; Pop. 160,000. F. lAweree, SS Clay, Reliable Distributor t Mattapan, Mass. S. I^ Cctshing, Circular Distributor and Gen. Advertiser. POSTER PRINTERS Butler, Ohio. M. M. Spohn, . CIrcaiars distribated and signs nailed np I n Richland and adjacent Co's. S1.75perm. t Menomonie, Wis. Plint & Thompson, 'Circular Distributors. References fur- nished. RaUs sent on application. a6 Bochester, IT. 7. The J, E. Stpoyer Co., 114 Weld St., handles all classes of advertising matter, from a hand-bill 16 a circus program. No botch Work. • EXPERT AD "WIHTERS. AdiKTtisejnenis Tinder this head $T^a fer year, m nonpareil. In bold-face type, ^M per year. Dis- play advertisements not exceeding 7 lines, zse.per tine. All adyertisements amounting to tr.SO and over include a year's subscription free. Bates, Charles Anstin, 1413-1415 Vanderbut Bldg. New York, N. Y. Barless, C J., Rose, N. Y. Bond, of Boston, ^16 Central Street. Cnrran, R. I,., iii West 34th st. New York, N. Y. Day, Chas. H., Whitneyville, Conn. Fowler, Katlu C, Tribune Building. N. Y. Marston. Geo W., Portsmouth, N. H. Moses, Bert M., Box 283. Brooklyn, N. Y. Newitt, J. C, Stimson Bldg., Los Angeles, Cal. Patterson, WUi J., i2sJ4 'W. 3d Los Aneeles. Cal. Scartjoro, Jed, 48 ArbncUe Bldg, Brooklyn, N. Y. star Ad. Writing Bureau, Kvening Star Bldg., Washington, D. C " Stewart, vr. C, 4114 Elm Ave., Philadelphia, Pa Ward, Arteriias, Lincoln Bldg., Union Sq., N. Y. Wilder & Co., 621 Market St., San Francisco, Cal. Woolfolk, Chas. A., 446 W. Main street, Iionisville, Ey. Zingg, Chas. J., Fannington, Me. STREET CAR ADVERTISING. Advertisements under this heading $1.50 per year, in nonpareil. In bold face type, Sj.oo per year. Display 3$ cents per line. Advertisements amounting to tr.so and over, in- clude a year's subscription free Barron G. Collier, Times Bldg,, N. Y. Cole Bldg, Memphis, Tenn. George Kissam, 50 BromSeld St., Boston, and Postal TelcKTaph Build'g. New Vorfc City- Broadway Advertising Co. Hugh J. Grant, pres. 261 Broadway, New York City. Mark D. Batchelder Co.. 38>^ Ma- rietta Street, Atlanta, Ga. Also Savannah, Ga., Charleston, S. C, Rich- mond, Va-, Peoria, 111., St. Joseph, Mo., Dutm- que, la. O. J. Mnlford, Hammond BuiIding,^etToit, Mich. Western Adv. Co., 316 Union Trust Building, St. I/inis, Mo. Sam. P. Ferree, 231 Broadway, New York City Manhattan E. K. Advertising Co., 33 Murray St., New York City. M. Winelnirgh, Times Bldg., N. Y. M. Wineburgh ^r. Boston, Mass. M. Wineburgh, Jr., 164 Bank st.,'CIeTeIand O. Wyndham Roliertson, Dallas^ Tex The Acton-Burrows Co., Torohto, Out. Send 24 cts. In stamps to Henne- gan & Co., 127 Bast Bighth Street, Cincinnati,0., and receive in return a handsome leather bound Date Book Best ever published.- Wben yon wdte, mentlos BUtboard AdvertiaiDg. Adveriistnunts under this head Srjo per year, in year in nonpareil. In told fact type, ^.00 per year. , - Display advertisements not .escceeding 7 lines, twentr-Jive cents per line. Advertisements amounting to tf.50 and over in- clude a yearns subscription, free. Calhoun Printing Co, Hartford, Ccnn Calvert Litho Co, Detroit, Mich Cameron Show Printing Co. 57 Ann, NewYorIt Central City Show Printing Co, Iaek.<ion, Mich Cential Litho and Bng Co, I40fitn ave, New York Central Show Printing Co, 143 Monroe, Chicago Correspondent Show Printing Co, Piqua, Ohio Courier PrinUng Co, Biantfom; Ontario Courier-Journal Job Rooms, Louisville, Ky. Courier Show Printing Co. BuiTalo. N Y Cox's Sons, John, Gay and Pratt, Baltimore The Donaldson Litho.-Co.. Cln'tl. O. BIchner & Co, Baltimore BmpireShow Printing Co.,.7j-75 Plymouth Place, Chicago , Forbes* Litho Co, 181 Devonshire, Boston Prant^ & Valentine, 5x7 Clay, San Francisco Free Press Show Print;, Detroit. Fox, Richard K, PtankUn and Dover, New York Gribler I4tho Co. Chicago. ' Gillih Show Print, 132 West I4tli, New York Goes' Litho Co, 14a Monroe, Chicago Ct. Am/Eng & Print Co, 57 Beekman, New York Great Western Printing Co, 511 Mariict, Et Louis Greve litho Co, The, MUwaukie, Wis Haber, P. I., Fondniu-ia'^ Wis Hasselman Printing Co., Indianapolis, Ind Hatch, C R. & H. a., Nashville, Tsnn Hennegan & Co.. Cincinnati, Ohio. Jackson, J B., 48 Centre, New York Jordan Show Printing Co., 128 Franklin, Chicago Journal Job Rooms, 0>luinbus, O. Ledger Job Office, 60s Sansom, Philadelplila Libbie Show Print, Bos-on. Mass. Lick Show Print, Fort Smith, Ark Liebler & Maass, 224 Centre, New York Maubcrret's PrinUng House, New Orleans, La. Metropolitan PrinUng Co, 222 W. 26th. New York Miner Litho. Co The H. C. 342 west 14th st. New York, Morgan, w. J. at Co., St Clair, rieveland Morrison Show Print, Detroit, Mich. National Printing & Eng. Co., t bicago Orcutt Litho. Co. Chicago Pioneer Printing Co., 114 Jefferson, SeatUe,Wash Planet Show Pnnt, Chatham, Out., Canada. Richardson & Foos, 1124th Ave, New York Riverside Printing t-'o.. 216-30!, Milwaukee, Wis United States Printing Co., Cincinnati Wliat Cheer Show PrmtingCo., Providence, R I 'Winterbnm Show Print., 166 Clark, Chicago MURM. SIGNS AND PAINTED BULLETINS Advertisements under this head ti.50 per year in nonpareil In bold face type, f}M> per year. Display advertisements not exceeding 7 fines, is3. per line. Advertisements amounting to tijo and over include a year's subscription free. BosToir, Mass. J. Donnelly &. Sons, 6 Tamworth St. Boston AdveTtidliK Co., 8 Bromlield sL BROOKX.TN, N. Y. . The New York and Brooklyn Adv. Sign Co, DeKalband Hudson aves. Thos. A. Skidmore, 64a Halsey st. Cincinnati, O. The John Cbapmn Sons Co., 19 Longworth st. Dili's Advertising Service. 312 Coleman st. Ph- Morton, 333 west Fifth st. Chicago, lt.vB. R. J. Gunning, -Wabesk ave., cor. VanBnren st. Hour & Company, 50 Dearlioni sL F. M. Lewis & Co., Temple Court Thos. Cnsaack. Blue Island ave. and Throop St. Cl.BVSIJU>D, O. '^ Bryan & Co., High and Middle SU. Dbnvbk, Cot.. The Cumn BUI Posting and AdvertlsinK Co. DETKorr, Mich. Walker & Co., 43 Rowland st. KALAMAZOO, Mica.—J. B. Mcfarthy & Co. LRxmOTOK, Kv. L H. Ramsey & Co., 137 east Main St. Locisvii:.i.B, Kv.—Reverin Bros. Nbwakk, N. J.—Newark Bill Posting Co. New Yorjc, N. Y. The O. J. Gude Co. 'o? W. aSth street. C. S. Houghtaling, No. 3 Park Ptace L. E L aTo ur. 1718 Broadway 8am W. Hoke, 87 Nassau st Unexcelled Advertising Cp., 46 Vesey street Colyers System Advertising Service, 113 and IIS west Broadway Omaha, N&b. Thos. MulvihiU, 1512 Harney st OsHKOSR, Wis.— John B. WilUanui. PHII.ADBI.PHIA, Pa. American Advertising Sign Co., 1336 Race (t. Wm. Johnson, PrrrsBCXGH,, Pa. G. G. O'Brien. Pkairib City, Io»«,—w. S. Parker San Francisco, Cal. Arthur M. Plato. S. I. Stone, 506 Commercial st Scxanton, Pa.— Reese & Long Adv. Co. Sf. Lotna, Mo. W. F. WillUmson, 113-iis N. 6th street Huiest & Stout Adv. Sign Co. R. J. Gunning, Toronto. Can. —Toronto BUI Posting Co. The Acton Burrows Co. VANCotrvBB, Can.— The Acton Burrows Co. WtNNiPEO, Can.— The Acton Burrows Co. When yon write, intDtioirJ7«{ftaard Advertlsiiw HH!W^^— J MI . I J11. II ,J LlJ,'w i j...u.M ,i ,i IIxIiBej^RD ## ADYERTISING iADVOCATING MODERN METHODS OF ADVERTISING.i Vol. IV., No. 6. A TALE OF DAMPNESS. CINCINNATI, JULY i, 1896. W. R. BDRNITT. Say, mister, can I set here, where de sun shines warm and dry, \n' watch yer stick de picters np 'til my pants git kinder dry? Yores trooly. Disisgood. Want me ter tell yer why? Better go home ? Not much. Not I. Leastways, not at oncet, til my pants git sum- mat dry. Yer see, de madam—dat's my mar—bet yer eye! She's a cracker jack. An' I'm a fighUn* shy. Cause U she sees me in dis fix, de fur will ahore- ly fly. Dats right She tole me not ter, but I got sorter fly An' screwed my nut down to de pon', along wid Jim an' SL , They said never mind her. Bn' 'lowed ez why Ef she even 'spidoned it, ei they 'ud help me tie Out of it. But Jim made it np with Si Ez how they 'ud shove me in the pon', just ter see me cry. En' I jes" walked right in therparlbr, Mr. Spider and the fly But the water wasn't deep and you bet I didn't ciy— 1 got right up and went foryrm—end Si He didn't do a thing but hit the git an' fly. I wiped the earth up wid ole Jim, but, my! He got in one good J. S. lick—see dis eye ? "Sweet Moments Cigarettes"—all right too—";? I thought yerIiad some sukkns bills—ki! yi! I guess I've got to go, ole hoss, I think I see ole Si. astounded with announcements confirm- ing these conjecttu-es. A Professor Somebody,—his name has escaped us,—^announces that he has abso- lutely and t)eyond a peradventure, per- fected a flying machine which will, at a fair rate of speed, rise to any altitude, with freight or passengers, and work equally Mrell with and against the wind. Ag^n, we read, with scarcely perceptible quickening of the pulse that Kansen, the Scandinavian explorer, has positively crudities and imperfections of advertis- ing, in the earlier periods of the century, and of its first gradual, and, later rapid development as a fine art. The knowing how and what to do that one's wares or merchandise can be prominently placed before the public, or that his factory, his railroad, his line of ocean steamers or his mines of gold or iron or copper, can to the best and most profitable advantage, be brought in touch with the publia How to best portray, that he who runs ADVERTISING AS A FINE ART. Many scientists aver that the indica- tions are that Mars is peopled not only by a race or races of intelligence, but in consequence of that planet being older in the plane of creation than our own, they are more advanced, intellectually, than the people of Garth. Many also have an impression, that is almost a conviction, that the Marsians are en- deavoring to communicate with Earth by signals. Between the 17th and aist of June, of the current year. Mars was in perihelion; or in the vernacular, made a nearer approach to Earth than will again occur in seventy-one years. Availing themselves of this astronomical condi- tions, savants and astronomers, from all parts of the globe, assembled at a point in Mexico, near the 48th parallel, and with improved and perfected.appliances, necessary for the purpose, watched and noted the events. Thus it is, at last, within the limiU of possibility, that before the number of the journal containing tlits article be published, the wory may be PRICE 10 CENTS PER YEAR. $1.00 be remarked, par parenthesis, that it is by no means the purpose of this article to cavil at or decry any method of adver- tising. As a convivialist remarked con- cerning whiskey, "All whiskey is good but some is better than others," so all advertising is good but there are salient degrees of comparison, and the averment that the possibility of effective advertising has reached its culniitiation in the bill- board vim meet with but few dissentent voices. As the newspaper is to the town buyer so is binboard advertising to any and all other methods, individually or collectively as a medium to arrest and compel public attention. Prominent ad- vertisers have awakened to this palpable and self-evident fact and, as a sequence, the number of billboard advertisers are multiplying to an extent that is astound- ing. In conclusion, it will, perhaps, be not oiit of place to suggest to those who are still blindly groping in the slough of indecision, regarding the best adver- tising medium, to correspond with such firms as Enoch Morgan's Sons, the great SapoUo Kings, the proprietors of the Rising Sun Stove Polish, Liggett and Meyers, of Star Tobacco fame, the pro- prietore of Fig Syrup preparations, or, in bnef, to any of the myriad billboard advertisers, and solicit from them opin- ions regarding biUboard adverti.sing as a profitable investment. - ' •'■i.s»w..A.<,jtef: COL. ALBERT A. WEBER. discovered the North Pole! Thus, the closing quarter of the nineteenth Century has been pregnant in important mechani- cal and scientific invention, and marvel- ous discoveries have followed so closely on each other's heels, and are accumula- tive to such extent that they scarcely longer excite surprise. AU of which incite us to rise and re- mark that keeping step to the grand march of Progress has been the art of advertising. Many yet remember the may read, the unquestionable advantages of his lines of roads or steamers over those of competing corporations, the ad- vantages and economy of his wares and merchandise over all similar products, or how speedy and colossal fortunes can be realized by judicious investments in his copper, iron or gold mine stocks. The methods attempted to obtain these desiderata are as multiplied and varied as ''leaves in Valambrosa." Some good, some bad, and some indifferent. I^t it THE POSTER IN JAPAN. Four or five years ago I stopped for the night ata Uttle teahouse far np in the mountains of Japan. Nowhere were to be seen any railhiads. European castoff clothing or other "modem im- provements." and in a walk through the village after a dinner of rice and fish I was led to believe that at last a spot had been found where things were to be as they always had been. But on returning to the vUlage last summer there stood at the door a Uttle maiden with a delightful smUe of rejoicing, as she proudly showed in one hand an unmistakable nicsel plated American alarm dock and in the other an unbroken tin foUed stick of chewing gum. Verily our civili- zation had arrived. The next day, however, in a vUtage even more remote, a still greater sur- prise awaited me, for displayed prominently on a blank wall, with an admiring crowd about was a variable poster, and a few more days ^ showed that this innovation in ait, if it may be 'so called, was common and highly popular. Every teahouse had its series, and all the shops in the bazaars were fnU of them, and wherever a poster was in sight an admiring throng was sure to be seen. A new style of drawing seemed to go hand in hand with the new idea, and even an understanding of our perspective was ^ppie- <Aa\HK.—"fapanese tf'ar Posters'" bj D. P. B. Contling, in Century.