The billboard (July-Dec 1896)

lO BILLBOARD ADVERTISING. ilLL^ORTS Boston Budget. The Boston Job Print, the poster plant owned by the late John Stetson, is nui- ning, making money and will not be dosed, ^but wiB be conducted by Man- ager BlaisdelTtUL the aSaiis of the estate. arestraightencA^f ■;"""' ■ ■ --. "" " ." So rapid is the wheel now whirling lonnd the Hnb tliat to keep pace with it Boston is to have abicyde daily. It will be called All-fhe-Go, and sell for one cent a day. If a little boy hadn't been knocked down by a herdie last week, only a few persons wonid have known that there was such a thing in Boston as a woman sign painter. When this new woman heard that her darling had been killed— which happily was ah exaggeration—she ran down from her workshop to the street, her apron splashed with colors and several paint brushes protruding from her hair, and so her calling became known. The Gnyer Hat Company, 132 Hamp- - den Street, Boston, are having a mam moth pictorial poster designed, said to be the largest one ever pnt out advertis- ing hats. It is 8x10, and will be fur- nished free to retailers. Bill posters in every dty should send to them the name of their most enterprising hatter. ' Kate 'E. Griswold is making a go of Profitable Advertising, and unlike other papers devoted to publicity, she has a kindly feeling toward bill posting and strongly advocates its use to general ad- vertisers. GERAtX) Dbamb. E. H. T. Miller, of Rochester, N. Y., and his assistant, O. E. Rogers, of Waverly, O., representing S. C Wells & Co., of Le Roy, N. Y., a wholesale med- icine company, were arrested at Nelson- ville, 0., May 29, at the instance of W. S. Runion, city bill poster, for distrib- uting advertising matter without a li- cense. The case was tried next day before Mayor Buckley and they were discharged. They had prepared to fight the case through all the courts, in case they had been fined. From Indianapolis. The excellent work and general satis- faction given its many patrons by the Empire Bill Posting Company is fast in- creasing its popularity. That the com- pany is able to handle successfully the largest attractions on the road was plain ly demonstrated by the billing of the Buffalo BiU Wild West show. The ' 'Em- pire" billed-exclusively this great show, and many were the compliments ten- dered for the great showing made. All the large tented exhibitions visiting here swear by the above-mentioned company, and will be billetd by no other. It does not take managers long to show appre- ciation of honest work and straight, up- right business principles. All roads lead to Chicago. The Inter- State convention takes place at the Le- land House, Chicago, IlL, July 21-23. e P. Walker, of Fargo, N. D., has a great line of boards and enjoys the rep- utation of being a royal good fellow. A rumor to the effect that Alex. Bar- bison had -secured control of the only available circus lot in Indianapolis obtained considerable credence during the early part of June. Harbison's idea was of course to force the Bamum & Bailey, Buffalo Bill and Forepaugh Sells shows to patronize the Indianapolis Bill Posting Company, of wTiIch he is man- ■ ager, and which said shows have stead- fastly refused to do for severil years Posters procure profitable publicity. Although Messrs. Campbell & Stahl- brodt have fotmd it a comparatively easy matter to dominate the A. B. P. A. by blufBng and browbeating the members of that organization, their attempt to muzzle BnxBOAKD Aoverxisikg resulted in signal failure, discomfiture and defeat. The June issue of Les Madres de Pafficke is without doubt the finest num- bea- that this snberb publication has ever sent out. Five snperb posters, all in colors, and' all splendid, but none of them up to the standard of American production are produced. Send subscrip- tions to Imprimerie ChaiT, Rue Bergere 20, Paris, France. July, 1896. pany, "Metropolitan Fashions," New York City ; 28,640 samples "Pain Pills," and delivered 126 druguists' packages for the Dr.' Milirs Medical Company, Elk- hart, lud., and are con tantly gaining new patrons. Their work citches them. Illinois Central, Van Camps Pork and Beans, Malto, Bromo-Kola, Hire's Root Beer, Colgan's Gum, Coca-Cola, Monon Route and General Arthur cigars are the posters that are now on the boards here. Business very good with the bill posters, as well as distribuors. From Williamsport. George H. Bubb, of Williamsport, Pa., handled advertising the past month for The Adams & Westlake Company of Chicago, makers of the Adlake Bicycle. They use a fine sixteen sheet Also done tin signs for the Enameline Company, a renewal of twenty eight-sheets for Wggett & Myers. They have held space since last November. Also a renewal of two hundred two-sheets; five hundred one sheets, and ten thousand cardboard folders for the Saegertown Mineral Spring Company. Dr. Sine, our leading dentist, is trying billboards with a two-sheet frame. The press of the Donaldson Uthogiaphing Company have the third xenevral of paper from the Van Camp Packing Company. John Robinson and Franklin Bros circus billed the city heavy for June 2, and turned people away at night per- formance. Have just erected a fine 150 foot board at Newberry, a suburb of this city. The "Hub" of Chicago has abandoned the boards in that dty, largely, they claim, on account of the discourteous and unmercantile methods of R. C. Campbell. A crusade on loud posters is to be opened in Topeka, and an ordinance is now being prepared to prohibit the post- ing of such pictures on the billboards. The ordinance is aimed at posters which often picture the human figure with but little drapery. The Social Purity League is behind the movement. , . These wa aiy Coiapanioiit. and I am wiiliog'to be Judged by. the Company^I,.Keep.', '%» .Y<nh» a* .Good? - ''-:' 'y--.' . ■ ': T. R Bentley, of Guthrie, Okla., has one of the best fields for large advertis- ers in the country. The prospects in that territory are very bright, big crops and plenty of money. Mr. Bentley is a thoroughly reliable bill poster. H. S. Elils, Adverttsement ArtUt, Wolf City, Texas. Oscar Hammet^^^^asdischarged all his bill posters, and'caitdled all his contracts for billboards. He says: "I propose in future to try the experiment of advertising Olympia only through the regrularmeditmi of the newspapers." The experiment won't last long. Geo. Castner, for thirty years dty bill poster at Syracuse, N. Y., has embarked in the show business. In partnership with Harry Moore he is about to put out Moore & Castner's greatest Uncle Tom's Cabin show on earth. Mr. Cast ner is also prominently mentioned as a candidate for vice-president of the A B. P. A. past owing to an attempt of Harbison's to mulct them in exorbitant rates. It seems, however, that the announcement is premature. The Big Four Railroad, who own the lot, say that the deal is not yet made, and great pressure is bdng brought to bear upon the railroad offi- dals by showmen to prevent its being consummated. Posters—you see them everywhere all the time. Every bill poster should have on hand several reams of salmon and cherry col- ored poster, cut in strips 7x43 inches, and use it around his commerdal posters. It will please your customer and make new ones for you. W. R. Bumitt, the bill poster at Ard- more, Ind. Ter., is one of the competitors in the H.-O. poster contest. Messrs. Reese & Xong, of Scranton, have erected a very large billboard on the vacant lot adjoining Z. D. Edwards' storein Olyphant, Pa. Geo. Knox, of Meadville, Pa., like Hemy Tyner, of Springfield, O., would like to see the Inter-State and the A. B. P. A. consolidate. "^ Geo. W. Vansyckle has distributed twenty-two thousand drculars for the Dr. Chase Company, Philadelphia; 5,500 books for the Butterick Publishing Com- The poster is growing more and more popidar with publishers, espedally with publishers of daily newspapers and maga- zines. It reaches all sorts and conditions of people, in fine, ai,i, Thb PBOPW. Julv, 1896. BILLBOARD ADVERTISING. ti A special convention of the Interna- tional Association of Distributors will be held at the Leiand House, Chicago. July 22. It is open to all distributors, and bill posters who make a specialty of distrib- uting, are earnestly requested to attend. J. E. Stroyer, of Rochester, N. Y., will attend the convention at Chicago. W. H. Steinbrenner seems to be about the only available man for secretary and treasurer of the International Associa- tion of Distributors. Jas. M. Hill, of Nashville, Tenn., will attend the International Association of Distributors convention. Mr. Hill is an enthusiastic member of this organization and a firm believer in its ultimate success. If the International Association of Dis- tributors can only succeed in convincing the advertisers of the country that their service is reliable, the success of the as- sociation will thereafter be assured. The easiest and surest way is to guarantee it If the members at large are pledged to reimburse advertisers for loss, they will be excee<iingly careful how they admit new members, A man will be pretty thoroughly investigateil before he ob- tains his certificate, and it will be diffi- cult indeed for any save reliable men to get into the organization. Thos. Kain, of Middletown, N. Y., who publishes Our Adzvrliser, a bright little montlily, will attend the convention of the International Association of Dis- tributors. Mr. Kain is a thoroughly re- liable distributor, and in addition to his distributing business manages the base ball dub at Middletown. The possibilities of house-to-house dis- tributing are almost infitiite. .As a direct and economical means of reaching the public it is probably unsurpassed by any other known method where extended de- scription or argument is requiretl. It would seem, therefore, tliat an associa- tion of those engaged in the business which stall have for its object the devel- opment of the business is a thing to be desired and encouraged. The Interna- tional Association of Distributors' has al- ways been the particular organization of all that has come nearest to attaining this end, and if reorganized on the lines outlined by the men who are going to gather at Chicago on the 22d of this niontli, it should accomplish much good and prove a source of great benefit to all persons engaged in the business. Cincinnati, O., June 26,1896. Editor BzLLBOARD Advertising. Dear Sir —I am receiving letters nearly every day from distributors from aU parts of the coun- try asking me for advice on how to secure work in their line of business, and as it takes up too much of my time to answer all with a personal letter, I hope and trust you will allow me the space in your \-aluable journal to make a reply to all. Here is a fair sample, of which I only quote a few lines (dated Morganfield, Ky., May 2S, 1896: "I will appreciate any information that you can give me about the business, but as others will appreciate the same information, I would suggest that anything that you can say in the interest of circular distributors should be pub- lished in BlI.I.BOAKI> ADVKRTlsUf G for the ben- efit of all. [Signed] Nat Williams." I owe all of my success first, to personal letter soliciting (I never use a printed circular); sec- ond, to the International Association of Dis- tributors; third, doing all work I get thor- oughly, by employing reliable men, whom I look after carefully; fourth and' last, but not least, advertising. Right here I want to say something at»ut advertising. I have tried almost every journal that accepts distributors'advertisements, and have had re- sults from but one, and that is Billboard Ad- vertising. I gave them all a fair test, most of them a year, but they proved no good. H has been quite different with (the only) your jour- nal, while it did not pay me in the start, I soon found it had the pulling qualities and reached the class whom I wanted to do business with, and now I have some of the largest advertisers as my customers. 1 notice a great many distributors advertise only at rare intervals or do not advertise at all. That is where they make a bad mistake. I would advise them, advertise continually, Keep it up. or do not advertise at all. In conclusion will say, keep your name before the advertiser, by advertising in Billboard Advertisiso. Suliscribe and read it yourself, join the Interna- tional Association of Distributors, and if there is the making of a successful distributor.in you, do this with what other advice I have given and I'll guarantee you will succeed. Yours truly, W. H. STEINBRENNER. One Letter 'Vrot^ht the Havoc A certain liachelor editor of a northern Iowa town is in a predicament, so an exchange avers, as the result of a careless proofreader. Having occasion to apologize to his readers for a delay in issuing his paper, he wrote: "We beg the in- dulgence of our readers for being a day late this week. Our failure to get out on time was on account of the physical demoralization of the editor, cansed by sleeping too close to the boarding-house window." The cussed composi- tor set the last word "widow." and the proof- reader failed to discover the omission of the "n."— Our Adxvrtiser, FRONTISPIECE. Our frontispiece this month is a por- trait of H. J. Anderson, manager and sole owner of the well-known Enquirer Job Printing Company, Cincinnati, O. This concern has achieved an enviable reputation as producers of high-class posters for theatrical and commerdal usage. They are designers, lithograph- ers_ and general job printers, and their facilities are such as to enable them to lay claim to being one of the most com- plete plants in America. Mr. Anderson is deddedly averse to having his portrait used in this manner, and we had to obtain it sureptidously. Consequently we can not give as full and accurate an account of his career as we would like to. He was bom in 1847 at Parkside, a lit- tle hamlet seven miles from Liverpool, England, and while yet a mere lad came to America, landing in New York in 1863, during the height of the rebdlion. After serving in various establishments in the East he went West and obtained a position- with the Courier-Journal of Louisville. From Louisville he came to Cincinnati and started the manufacture of playing cards. This business he sold out and it. formed the neudeus of the famous Rus- sell-Morgan Company, whose cards are now used all over the world. ' Fourteen years ago he entered the em- ploy of the Enquirer Job Printing Com- pany-as foreman and rose steadily to superintendent, then manager, then pres- ident, and is now sole owner of the mam- moth plant. Mr. Anderson is a man of pleasing per- sonality and sterling integrity, and it affords us great pleasure to testify that he fully merits the unqualified success he has achieved. fi»srer|Vinteisi The following terse announcement reached us June 26: Notice.— I am instructed to notify you that the Ledger Job Office will go out of existence July i, 1896. Plea^ send statement of your account to lulv I. LEDGER JOB OFFICE, Thosias S. Dando, Manager June 24, 1896. The Empire Show Printing Company, of Chicago, which has been operating under an assignee, has finally stopped altogether. RingUng Bros, and various other showmen who patronized it, took their work over to the Central, only to find out that they would have to move it again. The Enquirer Show Printing Company, of Cindnnati, O., is very busy. They are nmning night and day. The Gribler Bank Note Company chat- tels and effects have not yet been sold. The assignees are encountering great difficulty in finding a purchaser. Distributors can obtain the rate of one and one-third fare for the round-trip to Chicago, which the railroads have ex- tended to members of the Inter-State Bill Posters' Association by conforming to the directions in another column. The Peru bill posting onlinauce, which prohibits anyone save the city bill post- ers from posting bills or distributing them, will be tested in the courts by P.J. Becker, a shoe dealer, who has been arrested for violating it. He will a:ppeal to the cir- cuit court if fined.—S/zmr/w ///., Free Press. A. B. BEALL, OF SIOXJX OTY, lA. Our attention has been called to an ar- ticle in the offidal organ in which the above named gentleman seeks to convey the impression that he has never applied for admission to the Inter-State Bill Post- ers' Association, and that he is still loyal to the A. B. P. A. We are sorely tempted to ignore the article and treat it with the silent contempt it so richty merits. Such a course, however, in the minds of many would be equivalent to an admission on our part that we had erred, and we can not allow such an impression to exist. Mr. Clarence M. Runey has kindly fur- nished us with Mr. Beall's correspond- ence, and as we write we have before us Mr. Beall's application. It bears date of May 9, and is made out on a regular ap- plication blank. The name of A. B. Beall is duly appended and his bondsmen are H. S. Rounds and J. H. Cannody. Abel Anderson, president of the N. W. Na- tional Bank testifies that the bondsmen are good. The application is accompanied by Mr. Beall's check for the customary initia- tion fee. It is drawn on the Sioux City National Bank, of Sioux City, in favor of C. C. Maxwell, Treasurer. We propose to dismiss the matter with the foregoing simple statement of facts. We will merely add that we have shown the correspondence, application and check to Burt B. Chapman, of the Chap- man Bill Posting Company, of Cincin- nati, O., who are members of the A. B. P. .\. Our statement may be verified and confirmed by writing to Mr. Chapman. Hennegan & Co. have been compelled to move their plant to the large and com- modious Missouri building at 719 and 721 Sycamore Street, Cindnnati. The growth of this concern has been marvel- ous, and their cramped quarters in the Donaldson Lithographing Company's building have been much too small for a long time past Their new building will afford them ample room to grow. They have added three new cylinder presses, which doubles their capadty. We are" in receipt of one copy each of the Correspondent Route Book, the Cor- respondent Date Book and the Corres- pondent Vest Pocket Date Book. They are without doubt the most ingenious of all the date books. The arrangement of each is simply perfect P. B. Haber is a show printer and a bill poster combined. He is an enthusi- astic member of the Inter-State Bill Post- ers' Association. The Calvert Lithographing Company, of Detroit, Mich., is one of the largest poster printing establishments in the world. They have dosed another big contract with the California Fig S>Tup Company. The Empire,4l^iHRir, Shober and Carqueville, the Gribler and all the oth- ers that have failed, make one feel in- clined to bdieve that Chicago is a veri- table graveyard, for poster printers. The Donaldson Lithographing Com- pany has added four new Hoe presses. The two fioors formerly occupied by Hennegan & Co. will be used to accom- modate the new battery of presses.