The billboard (July-Dec 1896)

s BILLBOARD ADVEfttlSlNC. THE CRIERS OF NANTUCKET. I don't know that Nantucket is the only American town where advertisers advertise largely through town criers, but that is the belief of Xantucketers and the visitors to the island. So faras Nantucket is concerned,'cry- ing" is a business like any other business. Some people believe that the town criers are town officers, elected by the select men. This is not so. The criers both chose the business to make money and have followed it for that purpose without waiting for any appointment or election. For "crying"* a notice all over the town of Nantucket they charge twenty.five cents. When entertainments come along, the managers generally pay fifty cents a cry. and give the crier a ticket to the shovr. Besides ciyiog. the criers do a business at posting bills, distributing circulars, carrying mail for summer visitors, and other odd jobs. When on duty at crying. Clark, one crier, generally goes around with a horn; Hull, the other with a bell. Both of them get over the ground at a good rate. As they ivalk along the horn is tooted, or the bell . rung. The cry is given at a standstill, and all within hearing stop and listen. The advertiser who has his ad. imed in Nantucket is sure of reaching almost everyone in town, and all for a quarter. Thewinteristhcfcesttimeforthecrier, so faras crying is concerned. All kinds of goods are then sold at auction, and almost every day has at least one auction. These are always cried through the town, and the criei*5 announce- ments are as eagerly listened to, as bargain ads are read in the dailies. In summer crying isn't so lively a business, and it's the odd jobs that count then. Some of the summer announce- nxents are of a remarkable nature. Practical jokers sometimes eet hold of the crier, and as a result some unobtrusive visitor to the island is startled to hear his arrival cried through the streets. Advertising by crier doesn't appear to i uterfere ^vith the advertising of the two weekly Nantucket papers, both of which seem to be prosperous, but it gives to the Iixal advertisers an opportunity to make their announcements as frequently as they please, and gives them "guaranteed circulation" for a comparatively small sava^—Johit Culler, tit Printar's Ink. BOSTON BUDGET. That posters pay, is a conclusion quickly arrived at, for the simple reason that thousands may see one bill, if it is posted in a prominent place: and business men are fast finding out this fact Several large contracts have lately been made with Boston merchants for bill posting. Kev. Dr J. J. I,ewis, formerly of Boston, but now of Chicago, writes The Ad-age, that St. Paul's Church ha.« gone into billlioard advertis ing. for its Sunday evening !!eryices. and men- tions that the church's '*paper." as they say in theatrical circles, will be posted under contract by the big bill posting concerns. A great surprise -was given the newspaper fraternity, by the arrival in Boston this week, of a poster advertising "No-to-bac." This is an article that A. L. Thomas is interested in, and it was supposed it would be advertised solely through the newspapeis. A fevr years ago no one would have ever thought, that anyone con- nected with Lord & Thomas, would encourage poster display. The artists who do the card marking for the Boston merchants have hit on a pretty plan of out-lining the lettering, making it ray shaded They nearlv all use the rubber stamp outfit, but by tracing around the letter with a faint line, makes them look much larger. The famo'is "Game Cock Whisky,'" bottled by John Miller & Co.. Park Square, Boston, are going on the boards with a poster. One of the leading Boston theatres refuse to give out passes for the privilege of placing lithographs in show windows, and it is claimed the "houses" are not so largffby many hundreds, as they were before this edict went forth. Gbkald Deank. THE TRADE PRESS. This well known journal goes out of existence with the October issue, and will ba succeeded by Advertising Experience. A foretaste of what the new jonmal will be may be had from the October number. Our readers will be interested in the de- partment."Poster Advertising" conducted by Carl Nemethy, of the Chicago Photo Engraving Co. Bill posters, poster print- ers and sign painters ought to subscribe for Advertising Experience. It only costs one dollar per year, and is worth many times that amount. Address Trade Press Syndicate, 324 Dearborn St. Chi- cago, Ills. THE International ASSOCIATION OF DISIRieOIORS, CONTRACTS TO PLACE DISTRIBUTING MATTER IN ANY SECTION OF THE COUNTRY. 0'CVC*»-<^^^'CB «•«««« Service of Its memDers Guaraittced. « « « « « 000000 Advertisers wlio use distributingf matter would do well to write to jaS. L. HILL. Soliciting Secretary, NHSHVILLB, TENN. 000000 Distributors desiring to join, write for information, by-laws, etc, j» Jt TO a» j« W. H. STEINBRENNEI^, 811 VINE ST., ... eiNeiNNATI. BILLBOARD ADVERTISING. I /Hy r^f^r^pe^ is my u/orK, u/l7iel75peal^5 louder 11739 u/ord5. Bill Boards and Stands Prominently Located On all the Principal Streets of i City. Distributors of Merchandise, Samples, Booklets, etc. Tlirougliout tiis Entire City, Jefferson, Gretna and Algiers. Send for Prices. NEW ORLEANS, UA. '< No Office Complete Without It. ; I Ausiness! ; -^ ,-^ A Practical JounulDt the Oftlo i It saves money by discovering tlie ■ ; best way of doing things in the office, j I It treats particularly upon • \ ACCOUNTING, OFFICE ROU-\ i TINE, BUSINESS MAN ACE- \ \ MENT and ADVEIiTISING, \ '. and incidentally upon FINANCE, \ : MANUFACTURE, TRANS- \ : mH-JATlON, COMMERCE'; \ and ECONOMICS. \ I The state<l departments of the paper ; I includeOFFlCEMAiLBAG.ljeingletters ■ ■ from practical men on office and busi- • I ness topics ; Offick Record, con- j : taining illustrated descriptions of new : : devices; Business Literature, or • ; reviews of new books; Art and Prac- j : TICE OF ADVERTlsiNG,presenting stud- ; i ies in successful publicity; Institutes j : AND Associations, recording the | I transactionsof tlieorganizationsamong | ; office men; and Business Law, pre-1 I senting articles on law topics of spe-! I cial importance to business managers, j I The supplement, Practical Ac- ■ I counting, contains carefully prepared ; ; articles on accounting metho<ls, in ; : eluding descriptions in detail of the; ; accounting practiced in leading estab- ■ ; lislinients. j : Monthly, 40 pages, illustrated, in- : ; eluding supplement, $2 a year. Sample ; : copies(mentioningthisadvertisement) : I free. KiHREOGE COMPANY, Publisiiers i 13 Astor Place, NEW YORK. 0 nlv 50 cents a year. lo weeks for loc. The Ad-aob. Itostoii. Plan for running a i6 page pa(»erfor<:i a looo, free. G0ILSPRIN6 SHAFT SUPPORTp AND ANTI-RATTLER. " »••»<» In hitehlax "p. .*rrtn« »«THril. SmhI ■»«{•:; forelKulM. Prion, tl.ii't. ft»t« rlftiU for mW. Zi THE DECATUR SHIFT FUPPORT CO-^ Decatuff III. mi of Cettcrittfl and Sign Painters manual. Illustrated with nunierotts styles of letters and contains valuable inforuiatiou for practical use. ITice $2 50. Afldress BILLBOARD ADVERTISINQ CO., Cincinnati, O. NTcHTiDAY. That is just the way we are work- ing now. Pleased advertisers—are you one of them. Write us abotit our 14 towns. Paterson 100,000; Passaic, 20,000; Rutherford, S.ooo. PASSAIC ADVERTISING CO. Paterson and Pa8<iaic, N. J. TIIEATRICAI. AND city III l.l. I'OSTHUS, Distrilmtingnnd AdvertisiiiK Agents, Work proiii])tly mid properly executed. C. B. WooDWORTii, Mgr. FORT WAYNE, IND. -THE Libbie Show Print. Primers and engravers. 6 to 12 Beach St., Boston. Telephone Connection. 1 1 % I pasb ARE YOU IN IT? That's what make lousiness a success — the more push, the greater the success—IF the push is in the right direction. r^LJ^T^n is a little journal "published for pro- gressive people." It helps business men push in the right direction. It has enthusiasms, but it doesn't go off half-cocked. I,et us send you a free sample copy. PUSH PUBUSHING CO., Springfield. 0, >g.>g.> g. ■<s ->s-> g->g ->g'> g' -^ - -^- - ^- -^ - -^- -^- ■' i ^^' THEATRICAL DESIGNERS, LITHOGRAPHERS AND GENERAL JOB PRINTERS. if Poster WorJt_ Our Specialty Our Date Book for Season 1S96, '97-'9S no-vw ready, and. will be sent postpaid on receipt of 2S cents. pOSfEpS OF ALL KINDS AND HArJDBJLLS The best work and l.owest prices that can be obtained in all America. Write us. l^ixT American Engraving and Printing Co. 57 BEEKMAN ST , NEW YORK. T. R. DAWr.KV, rres. R. E. ROYL.'V.ItCE. Sec'y. The Hustler Advertising Co. CONTRACTORS OP OUT-DOOR ADVERTISING IN ALL ITS BRANCHES. Frompt Service by Sellable Men. Careful House to House Distribution A Specialty. 24 North Miner Street, FT. 'WAYNE, IND ir.ff CASE. Manager. i869Taunton Bill Posting Co.'sge BILL POSTERS & QISTRIBUTORS, Best Boards. BestStotk. Best Workmen A. B. WHlTE„4lgr. and Treas. Office, 45 Cohanneti St., Taunton, Mass. 1000 Circulars, size 8x12 or smaller Vailed in ten days for $t. 100, loc. silver. Small papers mailed for 20c. per 100. Satisfac- tion guaranteed. Addiess J. T. HTMPKINS, 1TBVA,VA. A. E. BENTLEY, Only Iilcensed BIZ.!. POSTER in GUTHBIE, Capital of Oklahoma Territory. 10,000 feet of space, and satisfaction guaranteed. Bates made known on application. A. B. Bentley, GUTHBIE, OKItA. The Advertising Novelty Co. 't^;^s^- aNCINNATI, O. W. D. HENDERSON, Jr., Prop'r. Manufacturers and dealers in everythingfor Ad- vertisers, including^ calendars, cards, novelties, blo'ters, foot rules, yard sticks, ink wells, ther-' mometers, folders, hangers and clocks. D||py|TT -Designer of DescriptlTe UUnnii I Poster8,Theatrieal,Com- mercial or otherwise,Block Sta>eam- ers and Stock laetters.* Office, Donaldson Idtho. Building, CINCINNATI, O. TEENTOK", NEW JEBSET. The Trenton Bill Posting Co.. Owes all Billboards in the city and suburbs. Population 70,000. I guarantee tht value of all Bill Posting and Distributing. WM. R. WIl.I,IAMSON, Manager. DEAI^ ttA^uVmt. lBprv'4 Wlibperii. CoDTenml ESS CURED And KOISKSIHHKAD ■ ^ ^ entlrelT oTcrcome b' mnM TDBOUR fAR COSHION] TenmuoDaDd Mosienearo. C»r fortablK Seir-Ad}uU«frud Vm. ■mhenall otbeTBemedles vaii. h£i^^, . 8act Solo omlv fc ii>tiLUi8.>oaooKiitraoan,rau.MO«axin-^. Established 1S90. Write for Estimates. Oltll Jl. molton General Advertising Agents and Distributors, 143 St. Clair Street, Opp. Kennard House, Clevel nd, 0. Our system has opened a new field to advertis ers, as we reach the jjeople in the remotest sections. We ran place your advertising direct to the homes of the buying classy in every city, town and hamlet in the United States. r., m mi I- : ij