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FlillKUAKV, 1896. BILLBOARD. ADVERTISING. nc am cross this bridge, a u painted 011 the ouse in order that they tr seen from the ear windows, you think of the scheme? Don think it would draw trade to my I have also secured the end of a barn the main road that has to be traversed everybody coming into town from I country back of us. I had painted on "Why Not go to Blank's Cash Store? ] Bays Everything; He Sells Everythinf Answer; Parting your' sign en 1 house at the end of the bridge is go advertising. If many pedestrians pi that way I would fit the interior up a waiting room, with benches, ate.; a would paper the welts with your 1 posters and street car cards, each 0 least, every three months, and each time the color of the background should be different, so that people will notice you have changed it The reason that sign advertising does not pay certain com- plaining people is because the wording and the colors of their signs are never changed, and, as yon know, after yon see the same thing a great number of ti you sie it without seeing it. When you next change your signs, you mighf something on this order: "The right road to economical buying leads directly POSTERS PAY M'CANN. B. K. writes: I have an "up-town" store; that b, my place of business is in the resident part of the city, so of course, I can only cater to a neighborhood trade. How can I advertise my store? News- papers will not pay me aa only a very small 'part of their circulation reaches people in Uda one locality. Answer: A recent number of Printers' Ink tells of the success of a Bowery hat- The signs of "M'Cann's Ha . ingly live black and white lithographs that Stare you in the face as yon loiter o ! the i, platforms, are well known to ever . New Yorker, and there should be no rej ray you could not make "B. K. NEWSPAPERS SUPPORT POSTERS. - Publisher writes: of a "live" weekly ! the lightly; What Ci to get their patronage? Answer: My advice would be rtra inducements to - the merchants of your town. Set up attractive advertise- ments for them, send them proofs, and ,1 givt idee in ity that it takes all .build The great trouble is that newspaper publishers realize the polling the circular and " usiness that they teach the general mer- aairts, by their object li -e a mighty good thing. Even the Urge ity dailies resort exclusively to this method to boom circulation. Newspaper Maker tells the following atory of the New York Ji monthly issue on subjects o] how to inform the public of the fact." In other words, even the great metropolitan papers recognize the poster as the king of eye catchers. W. Chandler Stewart. ■ one ormore articles carefully prepared [IXfflflllhyiia*llll .1 I uBT J kmaaa . aurtlttadeecrlMua; In dc- istinsen Is in fading hats olTraa^rt^alao _ ilar feature, it lain all respectsaa nolo. I* eipusiilon of the principles ami practice of by A. O. KlTTREDOE, pwi 1 ion a mo ng publications bv its practical tiae- ggSjj^gjfi] aS buiioesa practice Not content with what can t>e done through the pigtfotAinvq the pabll&hexa have organ- ired certain Epecial agencies tor the uuqbifr of UWir mbacribers- One of these la the .unci of the regular Editorial Department. --'SFSSSKssassI iscountinE._or Advertising,