The billboard (Mar 1896)

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March, 1896. BILLBOARD ADVERTISING; NEW YORK NOTES. Ikilbrook'B Worcestershire Sauce hu secured 1 from Van Beuren the enoi sign on New York Bay, that has been occupied for a number of years past by Sapolio. This sign is pretty nearly half iiiile long;, and is the first view of Ts'ei Vork seen by incoming ocean passenger! one of the strongest advertisements i America. Holbrook's Sauces are als justing upon the New York billboards. Glide ia posting Syrup of Figs in the The William Zcltner Brewing Company has ■ very handsome iS-abeet stand, lithographed in colors, and ia posting it throughout Near York and New England y in the newa- A great deal of paper on the bill boards tring the past month, as usual during e cold spell, ia practically unrea" ography is ruined by the bill poster's care- The posters pnt up by the Calif omit Fig Syrup an decidedly weak; they arc only three sheets in height, and a hall sheet blank is placed 00 the top and bot- tom. Thia would be very good advertis- ing if the half-sheets were placed at the ends aa well, thereby placing a border all of the Imperial Hotel a few weeks and as they had made more money di 1S95 than they knew what to do with, they mutually resolved to declare a divi- dend amounting to$135,000. and to return this amount to their customers, in con ■ sii Si-ration of having been allowed to make such heavy profits. They are doing all they can to pr. the general public from learning these facta, fearing that every man in the ad- vertising business will immediately go into paint snd bill posting, that they may curing bids on poster printing in large quantities, with the expectation of going into thia method of advertising more heavily than similar lines have done. :t and three-sheets, but manu- re learning that there are larger per made, and that it will cost better. Advertising is not necessary, neither is the telephone, neither is the telegraph, nor the limited train, hut they are mighty convenient when you want to get there Cry am Baking Pow '5 ; Most Peri _C<JDAHY'S || v<-'-V , "rex"- EXTRACT I BUflHD Qf BEE? S*PtOt«? BEAUTY ! f^>": A-.Ti s « - 4 ^ru^o«, : "SEE PLATO ABOUT IT." :r made a fortune in trust- less years ago, a that different at present, and may do trie same thing as; in the same length of time, {a quarter of a century, we will say)' why not get to the front in two or three years, instead of waiting ten times as long. I posters should note the remarkable tiainjf standpoint, of the bulletin boards built and painted by Lou LaTour, of New York. Every sign on LaTour's b. botder about a foot in width surrounds very ad. the border on every ad being color differing from the one adjoining it. Another reason is he endeavors have no two adjoining signs with the colored background. The adver- tisers pay him for the space used in'" borders, and they would be willing to pay the bill On going of the - day, I noticed one of the where the view very close, so close that the one-sheets would have been just us readable. In bill board, the nearest which was ftdly five faund .which a great many of the Ou™ W placed. I don't believe one p. nificent one for large posters. There is a bill poster in New York Cry who pastes a piece of paper over the im- prints on all posters that are placed on Nobody is going to get And bis This bill poster gets $x a sheet per month for the paper he posts, and he is the Kle- vntrd Railway Advertising Co- invade the billboards the coming Summer with a novel and striking poster. S. F. Meyers & Co., wholesale jewelers, 50 Maiden I-ant, are going to post Olym- pic Bicycles thongbont the Eastern Stares. bese boards was trifling, the owner of the lot generally taking great pleasure putting up a joo foot board for two times as many aa ten passu a year to bi three shows a week. The only expeni gone np to sixty krenra OLD TIME REMINISCENCES. < can remember, it was dor- . of 1836-37, Nick Roberta To be historically be kept on file by every bill poster in America, it was about July oth or August of that year, when the thiee-aheet landed, at suggesting the idea to all the bill posters who were sunning themselves and playing golf in Castle Garden, that would be a corking good idea to have inent localities, where citizens could ride walk by and read the cuuuiugly worded printed bills, in place of having the sand- wich man do all the walking. The idea was not only feasible Dot made a great hit, the first one Mowing down on over per kilo. The duties on paste were so enormous that it ia said Yank Newell felt called upon to invent a substitute made of witch hazel : and tobasco sauce, both highly recom- ; mended for their hot qualities, which all right for use in summer with the inn, only thirty wagons, which now. if they loaded with money, would not pay his weekly salaries. The first time I was the Cole show by Bob Campbell, was for laying out a 650x5 stand, on the beach at Galveston, to see how it would look. But after that I got I could tell how the paper looked without having it photograpfied. Miqne O'Brien, the celebrated poet who ■posed the following beautiful lines— ■She ia the only ftd 1 tares ince a bill poster in Texas, and doing well until a fake drens agent a ; and gave him a sixteen do - on a busted show, which can