We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
BILLBOARD ADVERTISING. March, 1896. by W. CHANDLER STEWART. THE OREAT AND ONLY. RtUBbuD ADVeMiaNOhBsendeatl; II. it on- the- r!-,!>i mv- I > Z. - refers to. The first one is from the Albany ArffMS.whUt the second hails fit good thing, but poster advertising is just as good in its place. Newspaper advertis- attiactive booklets should work band in hand, bat the trouble is that newspaper men recognize the sterling worth of the poster, and, in their anxiety to sto] mnchof the appropriation going pc For years the poster has labored under to champion its cause, while the . To correct this ntered the field, and, while a Already wonderful changes have result- cd from BILI4SOAB.D AlivitkTIBINfS's sionary work. Films, are using posters to-day who would not have dreamed of such a thing three years ago. Ere In Poster Una the eirli an queer. And marvelous their pTCaona rar j Their Kowns arc made of quirks and qni- ^Arassof writing scrolls snij swiriv ir wild effect dell E hts, Now, if posters didn't post, and if they were not such a good thing, do yon sup- pose the paper would devote so i space discussing them r I can say to D. Z. K_, and the ot DO THE REST. On these there ar when they publish a? all-that it is only . cover new fields which they, the adver- tisers, moat cultivate, yet how few busi- men shake themselves together suf- ficiently to follow up each inquiry f«™ their advertising in a determined give-it-up way. h so much an agate line, to send-fo printed matter, never pay the least Moil to your bundle you np their selection of booklets The sending of your catalogue should only constitute the first step. This printed matter shoilld be followed up by at ~ three letters, (posted at intervals,) in case no reply resulted from the first batch of worth having is worth working for, and advertisers who will try this plan will be astonished at the remark- able "pulling" power these subsequent letters will have. Some time ago 1 received a circular let- ter froni a dealer in-typewriter supplies offering to send me, gratis, on request, a sample box of their pa ers. I sent for a box, and in reply re- ceived another letter stating they had stopped giving away sample boxes some months ago, bnt they would be pleased sell me a box for 35 cents. Now, if.this firm had disconntinned the distribution of samples, why did they me that areolar? right dishonesty, penny-wise-and-pound- foolish policy, and lack of persists ' following np every inquiry, are leave the field, money out of pocket THE COST OF BILLBOARD AD- VERT/SING. A.E. computed and what the standard rates are for ootdoor painted bulletins; also how privileges are generally obtained for erecting boards ? Answer :— As the editor of BiLWOABTf dvbxtisinc is better informed on this ibject than I am, I have referred this NOVEL TY ADVERTISING. C H. Young writes:—Yonr opinion on the enclosed ads would be appreciated. The booklet children as they entered scriber is an excellent publication and offers many valuable suggestions to all who ad- AtiSwEH :—The booklet is good; it is always well to reach the "old folks' through the children. Your own circular is well worded and should "touch the ' with every advertiser. You touch the right spot when you say, "thei